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Co-Creation

Co-Creation
The participation and involvement of consumers in the creation process formerly dominated by businesses. "A quick search on Google Scholar confirms the pattern: from only 23 articles citing ‘co-creation’ in the 1970s, the 1980s delivered a paltry 102, the 1990s a more substantial 658, while the first 9 and a bit years of the 21st Century has already spawned an impressive 3,660." ( "Co-creation is a very broad term with a broad range of applications. From the Wikipedia: "Co-creation is the practice of developing systems, products, or services through the collaborative execution of developers and stakeholders, companies and customers, or managers and employees. Co-Creation is under-defined! "The literature review itself threw up two related observations: 1. 2. Non-market Co-creation Chris Lawer: But in a non-market context, there is no economic mechanism or price for exchange and no ownership of information or goods. Loncin Co-Creation Companies 1. 2. 3. 4. 5.

Pomegranate Digital Agency and Creative Talent Network, Seeding Ideas ® In response to the rapid change in the digital and creative world, Pomegranate has shifted the paradigm from the traditional agency structure to a new virtual network or “digital cloud” agency structure. Our innovative model enables teams to support the ever-changing needs of enterprise companies regardless of time and place and without fixed overhead. As an international cloud of talent, our value to our clients is virtually limitless. "The effect of a true network is that for each member that is added to the network, the more valuable the network becomes to its members." Powerful - Our teams form organically into “Pods” by industry, region and skill sets. Unique - We offer our network members vested interest in opportunities and the agency which creates a powerful center for collaboration and creativity. Could not load updates.

Hållbar shopping chockar konsumtionen USA:s första dam, Michelle Obama, har anlagt en ekologisk köksträdgård på Vita husets ”South Lawn”, Miljöpartiets gruppledare Åsa Jernberg har kommit med det omdebatterade förslaget att införa en köttfri dag per vecka i Stockholms skolor. Och på Rosenhills musteri utanför Stockholm lockat bakluckeloppisar allt fler deltagare för varje gång de ordnas. Spännvidden må vara stor, men gemensamt för alla de här initiativen stavas hållbar konsumtion. Hållbar konsumtion är en tydlig trend och samtidigt en motreaktion på den konsumtionskultur som kritiserats hårt under senare år, men som fortfarande dominerar i många delar av världen. En tredjedel av all mat som produceras i världen, 1,3 miljarder ton, kasseras. Den här överkonsumtionen och överutnyttjandet av jordens resurser anses ligga bakom många av de miljöproblem vi står inför i dag – växande soptippar, förgiftade vatten, utdöende arter och stigande temperatur. Den 31 oktober 2011 deklarerade FN att jorden fått sju miljarder invånare.

Co-creation Co-creation is a form of marketing strategy or business strategy that emphasizes the generation and ongoing realization of mutual firm-customer value. It views markets as forums for firms and active customers to share, combine and renew each other's resources and capabilities to create value through new forms of interaction, service and learning mechanisms. It differs from the traditional active firm – passive consumer market construct of the past. Co-created value arises in the form of personalised, unique experiences for the customer (value-in-use) and ongoing revenue, learning and enhanced market performance drivers for the firm (loyalty, relationships, customer word of mouth). Scholars C.K. From co-production to co-creation[edit] In their review of the literature on "customer participation in production", Neeli Bendapudi and Robert P. In the late 1970s and early 1980s, scholars were mostly concerned with productivity gains through passing on tasks from the firm to the consumer.

Why Starbucks and Dell get the wrong ideas | The Co-Creation Effect The classic view of innovation is one where a large number of ideas get generated, put in a funnel, and prioritized against some criteria, leading to the eventual implementation of a few ideas in a “kill early and kill often” logic. When trying to engage customers in a co-creation dialogue, many companies simply open this innovation pipeline to customers and ask them to contribute such ideas. This is for example what Starbucks does in its highly touted MyStarbucksIdea.com website, or Dell on its equally acclaimed IdeaStorm.com site. This approach has generated a passionate mobilization of some customers, which is laudable. A more useful starting point for customers would be to imagine with employees new interaction processes through which they would engage with Starbucks or Dell. The co-creation approach is closer to the management of quality – where the process is the unit of analysis – than to the management of an R&D pipeline – where ideas are the basic building blocks.

Harvest Field Guide to Pricing: Iteration Iteration Developers’ paradise? Iteration pricing is an emerging form of pricing, a spin off of the retainer model that requires clients and creatives to work closely together throughout the project to set clear goals and build products. Right now, development shops are the most comfortable with using this method since it allows both clients and developers extreme flexibility. Iteration pricing is “buying our bandwidth for a set period of time,” according to Rachit Shukla, CEO of Two Toasters, a mobile development firm. At Two Toasters, for example, projects kick off with a rough estimate of how many ‘iterations’ it will take to work through different features and applications. With a conversation at the beginning of the project, clients and creatives can come to an understanding about the overall project budget range but the costs are less predictable. This model is great when you don’t know all of your content requirements up front. bottom line Case Study Pivotal Labs

Holism For the suffix, see holism. Holism (from Greek ὅλος holos "all, whole, entire") is the idea that natural systems (physical, biological, chemical, social, economic, mental, linguistic, etc.) and their properties should be viewed as wholes, not as collections of parts. This often includes the view that systems function as wholes and that their functioning cannot be fully understood solely in terms of their component parts.[1][2] Reductionism may be viewed as the complement of holism. Social scientist and physician Nicholas A. History[edit] The term "holism" was coined in 1926 by Jan Smuts, a South African statesman, in his book Holism and Evolution.[4] Smuts defined holism as the "tendency in nature to form wholes that are greater than the sum of the parts through creative evolution".[5] The idea has ancient roots. The concept of holism played a pivotal role in Baruch Spinoza's philosophy[8][9] and more recently in that of Hegel[10][11] and Edmund Husserl.[12][13] In science[edit]

Groupthink Groupthink is a psychological phenomenon that occurs within a group of people, in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Group members try to minimize conflict and reach a consensus decision without critical evaluation of alternative viewpoints, by actively suppressing dissenting viewpoints, and by isolating themselves from outside influences. Loyalty to the group requires individuals to avoid raising controversial issues or alternative solutions, and there is loss of individual creativity, uniqueness and independent thinking. The dysfunctional group dynamics of the "ingroup" produces an "illusion of invulnerability" (an inflated certainty that the right decision has been made). Antecedent factors such as group cohesiveness, faulty group structure, and situational context (e.g., community panic) play into the likelihood of whether or not groupthink will impact the decision-making process. History[edit]

George Lakoff George P. Lakoff (/ˈleɪkɒf/, born May 24, 1941) is an American cognitive linguist, best known for his thesis that lives of individuals are significantly influenced by the central metaphors they use to explain complex phenomena. The more general theory that elaborated his thesis is known as embodied mind. He is professor of linguistics at the University of California, Berkeley, where he has taught since 1972. Work[edit] [edit] Although some of Lakoff's research involves questions traditionally pursued by linguists, such as the conditions under which a certain linguistic construction is grammatically viable, he is most famous for his reappraisal of the role that metaphors play in socio-political lives of humans. Metaphor has been seen within the Western scientific tradition as purely a linguistic construction. He suggested that: "Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature." Linguistics wars[edit] Embodied mind[edit]

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