Campfire Journalism Rupert Murdoch: the press baron who dared to look to the skies | Media This article will be doing something that Rupert Murdoch would never contemplate – looking backwards. He may be celebrating his 80th birthday on Friday, but it will not dim his ambition to go on building his already gigantic News Corporation. He looks only to the future. The fact that the behemoth of a company exists is entirely down to Murdoch's acute understanding of the media as a business, as a commercial proposition. He might have done the groundwork in his native Australia, but it was his first two major newspaper acquisitions in Britain, when he was 37, that set him on the path to global dominance. In bidding for the News of the World in 1968 and the Sun the following year, he illustrated a gift for making deals against the odds. In the latter case, again defeating Maxwell, he persuaded the trade unions he was their best hope. It is a simple enough proposition, but it was an alien concept to his rival newspaper proprietors in Britain. Where next? Murdoch was undaunted.
233grados.com New Media and the Future of Business I was recently interviewed by Israel's BuzzInNews about new media and business. The conversation was translated from Hebrew to English, to share with you here as well. The discussion explores the evolution of social media in business from attention economics to B2B to ROI and concluding with a discussion of the brewing cold war between Google and Facebook. As an expert on New Media, could you provide an insight to what the difference is between New Media and Social Media? That's the thing about new media, it's always new ... In your new book "Engage!" Competing for attention is the problem with marketing and media and real-time media only heightens the problem. Companies are still reluctant to utilizing Facebook/SM for B2B activity. My advice is true for social media and any other aspect in business. How can success in a social media program be measured? We often hear the debate about ROI, yet so very few people are qualified to address it in a way that appeases executives. Google vs.
How To Bring Live Tweets To Readers Not On Twitter Featuring live tweets on news websites is a great way of bringing readers who may not use Twitter into the conversations that are happening there. Large news sites often use custom code to accomplish the task. Smaller sites tend to use Twitter’s own widget, which I find slow and inadequate for the task. Fortunately, there is a solution that uses a tool that many of us are already familiar with: CoveritLive. CoveritLive is not just for live blogging. The service is able to pull in the live tweets from individual users, lists, search terms and hashtags. 1. If you do not know how to use CoveritLive, a some great tutorials are available here. 2. At the next screen you will be presented with embed code. 3. 4. This can be done either by pressing “Launch Your Live Event Now!” 5.
eCuaderno The Future of News A colleague of mine at the UNC School of Journalism and Mass Communication, Val Lauder, recently shared this article with the faculty e-mail list. The piece, written by Johnnie L. Roberts for Newsweek, wonders “Can News Anchors like Katie Couric Survive?” I don’t know whether anchors like Katie Couric can survive, but there is one kind of news anchor that is thriving. They’re called bloggers. The Newsweek article is built around this money quote from Don Hewitt: And Hewitt, 85, the man who coined the term “anchor,” says it may signal the end of an era. We hear those last two sentences a lot, but what do they mean? The economic answer is that in an era of media proliferation and audience splintering the human personality is the most important factor in brand differentiation. The editorial answer is that anchors build trust. but it also said this: (From it sprang one short-lived, terribly unsuccessful and un-resurrected idea. Like this: Like Loading...
Online News Association Announcing the Miso Project | Info Today we are releasing the first part of the Miso project, a set of Open Source tools designed to make it faster and easier to create high quality interactive and data visualization content. This project has been made possible by support from our Global Development desk, who are funded by the Bill & Melinda Gates foundation & in collaboration with Bocoup. The first part of Miso to be made public is a JavaScript library called Dataset, the website is here and the code is on Github, you can follow along development via Twitter @TheMisoProject One of the most common patterns we've found while building JavaScript-based interactive content is the need to handle a variety of data sources such as JSON files, CSVs, remote APIs and Google Spreadsheets. Dataset comes with a growing list of examples that showcase not only its ease of use, but also how easy it is to integrate it into existing libraries.
TEDxTalks Musician Scott Mescudi, aka Kid Cudi, returns to his high school to talk about growing up and his career path in the music industry. Born Scott Ramon Seguro Mescudi in Cleveland, Kid Cudi began rapping while attending Shaker Heights High School and later Solon High School. In 2004, Kid Cudi moved to Brooklyn, NY to pursue his rap career. He released his first mixtape, “A Kid Named Cudi,” in 2008. The mixtape earned Kanye West’s attention, leading him to sign Cudi to his GOOD Music imprint. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.