Most Contagious 2010
20 predictions for the next 25 years | Society | The Observer
1 Geopolitics: 'Rivals will take greater risks against the US' No balance of power lasts forever. Just a century ago, London was the centre of the world. That, of course, is all history, but the Pax Americana that has taken shape since 1989 is just as vulnerable to historical change. The 21st century will see technological change on an astonishing scale. By 2030, the world will be more complicated, divided between a broad American sphere of influence in Europe, the Middle East and south Asia, and a Chinese sphere in east Asia and Africa. Nevertheless, America will probably remain the world's major power. A hundred years ago, as Britain's dominance eroded, rivals, particularly Germany, were emboldened to take ever-greater risks. The danger of such an adventure sparking a great power war in the 2010s is probably low; in the 2020s, it will be much greater. The most serious threats will arise in the vortex of instability that stretches from Africa to central Asia. But it won't stop there.
Marketing in the Modern Age
Company or cause, marketing plays a vital role. For companies, the marketing discipline helps sell products with the ultimate goal of boosting shareholder value. For causes, social marketing moves people to action for their own good -- cajoling consumers to change unhealthy behaviors or to support a particular environmental program, for example. These two branches of marketing typically have been separate, with mainstream marketing and social marketing keeping polite, if somewhat distant, relations. But now, due to cultural shifts and technological advances in social media, the divide that has separated social and traditional marketing is narrowing significantly. Three trends are at the root of this melding of marketing. First, marketing today is far less transactional than it used to be only a decade ago. For much of the last century, commercial marketers were guilty of channel-mania. But now, there is no single "right" slice. Lastly, successful marketers have become content providers.
Tendances Marketing from US
Comme chaque année à la conférence de l’ONA, Amy Webb, consultante média, a fait salle comble avec son «top ten» des tendances technologiques appliquées aux médias. Voici le cru 2010 : 1- Le scan de codes-barres par téléphones mobiles Utilisé depuis une quinzaine d’années en Asie, le fait de scanner, via des smart phones, des codes barres, répartis un peu partout dans la ville et les médias, se développe fortement aux USA. Il permet de renforcer l’engagement du média et de ses annonceurs avec son audience. Les médias devraient utiliser davantage ces comportements urbains en offrant des liens vers leurs médias ou depuis leurs médias. Extension progressive vers la reconnaissance optiques de caractères. 2 - Les clôtures géolocalisées Aujourd’hui, les gens qui utilisent Foursquare ou Yelp peuvent tricher sur leurs vraies lieux d’enregistrement manuel. Certaines peuvent être dynamiques et réactualisés en temps réel en fonction de votre position géographique. Autres exemples : Autres exemples:
Harvard at 400 | Harvard Magazine Sep-Oct 2011
Imagining the future—however risky it is to make predictions—can be a comforting activity, even a productive one. And although psychologist Daniel Gilbert’s 2006 book Stumbling on Happiness makes a strong case that humans aren’t very good at forecasting what will make them happy even a few days hence (much less in 25 years!), it seems that human nature also compels us to build some castles in the air—and maybe even try to move in. Building that castle, like all human achievements, starts with an idea. We asked a baker’s dozen plus one of diverse Harvardians to share their images of what the University ought to be a mere quarter-century from now.
