Nowness In a move likely to provoke more debate on how the lines between editorial and promotional content are become ever more blurred, Louis Vuitton Moet Hennessy (LVMH) yesterday launched Nowness, an online magazine to inspire its readers – or perhaps we should call them consumers? The project will blend luxury brands with what LVMH is calling "information reference". The venture is the latest example of editorial and advertising converging in fashion as retailers become publishers themselves. Until now, the printed Acne magazine was a prominent example of a distinguished yet high-end fashion magazine. Nowness will hope to be seen as its online equivalent. Nowness, which has a simple, minimalist design, features a daily multimedia story - today it is a view of Lucian Freud's Holland Park studio by filmmaker Tim Meara; yesterday it was a slow-motion film shot by photographer Matthew Donaldson showing the flying hair of model Lily Donaldson pictured above.
LUXURY IN CHINA: Get Rich Is Glorious Fashion 2.0 | Social Curation Start-ups Target Fashion Industry − BoF – The Business of Fashion Lyst Screenshot | Source: Lyst NEW YORK, United States — The history of the internet is a story of two counter-balancing forces: the explosive growth of information and the rise of new systems that help us sift and make sense of this information. Back in the early 1990s, human editors at companies like Yahoo! compiled curated lists and directories of useful information. “Search results in many categories are now honey pots embedded in ruined landscapes — traps for the unwary,” wrote investor, writer and entrepreneur Paul Kedroksy. Over the last couple of years, popular consumer web services have added “crowd curation” features. But now, a new generation of niche social curation services is on the rise, offering discerning consumers a way to discover quality content and product selections, handpicked by others and unpolluted by content farms and SEO spam. Focused squarely on products, Svpply is Pinterest’s primary competitor. So far, the strategy seems to be working.
Richemont, LVMH : le luxe se dévoile La transparence : tout dire, tout exposer aux yeux et aux oreilles du monde, tout dévoiler… au risque de tout banaliser ou de tout démystifier. Y compris le luxe ? À Shanghai, j’ai eu la chance de visiter les Richemont Mansions, du groupe éponyme, pénétrant alors dans le mystère de marques telles que Dunhill, Vacheron Constantin ou Cartier.De son côté, LVMH ouvrira pour la première fois les portes de ses ateliers au public les 15 et 16 octobre prochains. Pourquoi réserver ce cérémonial au seules journées du patrimoine ou au luxe ?