Company Profile - B2B Lead Generation Company Malaysia Company Profile Callbox is an industry award-winning full service sales and marketing firm. With more than a decade of sales and marketing experience under its belt, Callbox has been consistently recognized as a leader in providing global market access via direct marketing, web marketing, sales support, database services and advanced salesforce management. Company History In 2004, a small business startup in downtown Los Angeles was making strides when it decided to set up operations in Iloilo, back then a sleepy little city south of Manila in the Philippines. Business Objectives Callbox is committed to delivering focused and quality sales efforts to its clients while always putting into account the unique needs of each company being served. Recognitions by the Industry Callbox has been a perennial awardee for the most part of the last decade, with honors including: 2008 Top Outsourcer of the Year 2010Top SMO Service Provider 2011 Top 50 Teleservices Agencies Adaptation Equals Greatness
How To Turn Your Website Into An Effective Lead Generation Tool SEO is an important prerequisite process for search engines to work efficiently. If not for SEO, search engine crawlers will have a hard time indexing web pages, especially Google, who boast of delivering the best quality content on their initial SERPs. As advanced as the algorithm seems to be, it would still not be able to fully comprehend a web page’s content if there is not any effort to do SEO. Surely, the site would be indexed by search engine crawlers, but the really quality sites will have a minimum chance of showing up at the top of search results. If you really want your b2b site to be an effective lead generation tool, you have to make it so that your business sales leads will not have a hard time finding it. Research your target keywords thoroughly. Use appropriate meta tags, meta descriptions and meta titles on all your content.Provide a sitemap on your website.
IT Firm Uses Callbox to Divide and Conquer Market - B2B Lead Generation Company Malaysia The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutionsused by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promoteits products.While the telemarketing companywas able to deliver good numbers,the Client recognized that much of its time was spent meeting and dealing with people who were not ready to engage or ultimately unqualified. To make best use of its in-house resources, the Client sawthe need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. To identify more narrowly defined potentialcustomers and how to best reach them.To allocate more accurately its sales resourcesto meeting sales-qualified prospects. The Callbox Solution The Results
Secret In Innovative Lead Generation – The Inclusivity Too often, people fall victim to the notion that innovations in lead generation must come out of a closed room, from only a small number of people. Well, that would be a warranted mistake if they think of the likes of Steve Jobs, Thomas Edison, Henry Ford, etc. but those people belong to the surprising minority. If you want to have real innovation in generating B2B leads, you just need to open your doors and let others enter the picture. Remember, true innovation does not come from one man alone, nor does it require the input of only a few managers. Letting others have a say in what you do is not a bad idea at all. Upstart Storage Company Beats Launching Turnout Target in a Flash - B2B Lead Generation Company Malaysia The Client The Client is a US-based all-flash enterprise storage company that enables broad deployment of flash in data centers. Founded in 2009, the company was named a silver winner in the Enterprise Product of the Year in Best in Biz Awards 2011, and the Wall Street Journal 2012 Technology Innovation Awards. The Challenge In January 2014, the Client hired Callbox for an appointment setting campaign targeting decision makers from Fortune 1000 companies in Singapore, Malaysia, and the Philippines. About a week before the event, the company realized that it was coming up short of its goal of 80 registrations. With only two days to plan and execute the campaign, the challenge for Callbox was to develop a quick and engaging approach in order to generate as many confirmed registrations as possible, while carefully considering the Client’s qualification requirements. The Callbox Solution The goal of the entire campaign was three-fold: The Results
Turning Targets to Sales-Ready Leads with a 50% Shorter Lead Nurturing Cycle - B2B Lead Generation Company Malaysia Callbox Multi-touch Multi-Channel Approach: Turning Targets to Sales-Ready Leads With a 50% Shorter Lead Nurturing Cycle A Callbox Multi-touch Multi-channel Campaign is essentially a Comprehensive Marketing Funnel designed to unearth opportunities from an initial list of prospects compiled from basic target demographics, and deliver them to a client as qualified, pitch-ready, warmed-up sales leads. The Callbox method combines the efficacy of highly-personalized traditional marketing communication with the intelligent efficiency of automation. In our years of experience, we have found that touches via phone and email remain to be most effective at establishing connections in the B2B world. Data from various campaigns also clearly suggests the importance of timing. This case study traces the success of a B2B client from effective utilization of Callbox’s Lead Generation and Lead Nurturing technology. Client Profile The Target Market Campaign Objectives
Where To Get Quality Business Leads For Your Telemarketing Campaign Your telemarketing campaign may be adequate right now, but to get the best possible results from your campaigns, you need to have all the factors that comprise a great business to business telemarketing campaign. Securing a good telemarketing script for lead generation and hiring reliable, experienced b2b telemarketers need one more thing to complete the process: a highly targeted telemarketing business list. You can either generate your own business leads by scouring the internet and phone books, purchase a business list from a lead generation company, or you can outsource to professional lead generation service providers to look for specifically qualified b2b sales leads using your criteria. An important thing to remember when buying pre-defined business lists from another company is to make sure that the list hasn’t already been sold to a competitor in your industry.
Data Cleansing and Verification - B2B Lead Generation Company Malaysia By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management For quality data cleansing solution, we telephone contacts on your database to confirm every piece of business information you hold with them. If data cleansing and verification is not your favorite job, we’re here to do it for you.
Call to Invite - B2B Lead Generation Company Malaysia In the same way, corporate events provide wider insight and perspective. As knowledge sharing and networking have become highly essential in B2B culture, events allow vast opportunities in terms of building brand reputation and audience linkages. But marketing these events is another thing altogether. And sometimes, it’s more difficult than simply preparing the accommodations and looking for people to keynote the programs. Considering you have lot in your hands in organizing the event, we are here to offer event lead generation solutions that include: Measurable invitation campaigns via phone and email.Audience profiling to pinpoint personalities that match your requirements.Accurate reporting of turn out projections.Follow-up messaging for participants. We make sure that your list of attendees is filled with people who are not only interested, but eager to attend your events. Do you have an event to promote? See?
B2B sales lead generation Archives - B2B Lead Generation Company Malaysia by Patricia Tunstall Lead generation services use per inquiry media advertising to gain nationwide exposure for your product or service. Are you operating on a business budget that can’t pay for the exorbitant fees charged for spots on television stations? For a comparatively low cost, lead generation services can handle all your media needs for per inquiry advertising. Never heard of per inquiry advertising? Here’s how it works. Marketing companies that handle per inquiry offer all-around support functions with lead generation services. Their highly-organized call centers deal with the details of setting up your toll-free number and answering the inquiries–leads–that come in. Buying airtime and advertising spots in the media is an expensive, hit-or-miss proposition because you’re never sure if your ad will be a hit or a clunker. With sales lead generation services, you only pay for the actual leads, or inquiries, that come into the call center as a result of your ad.
Lead Generation Archives - B2B Lead Generation Company Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. 1) Use Only Good/Useful Content Let’s call this the “awareness phase”, when they are just discovering solutions to their problems. Free!
Maximize Sales Leads Generation In Three Ways - B2B Lead Generation Company Malaysia Selling can be a pain, especially for people not used to this kind of work. Well, even veterans still find this profession a challenge. With the way markets move and trends change, adapting constantly can be a daunting chore. Even so, there are plenty of strategies that you can use to consistently stay at the top of the lead generation business. Generating sufficient sales leads is not that hard at all, as long as you keep in mind the following three tips: Set you bar too high – yes, this is unrealistic, but if you constantly push yourself to reach impossible goals, especially ones that exceed the average of your appointment setting colleagues, then you will find yourself improving way better.Keep yourself motivated – basically speaking, have an end in sight. Another thing you should remember would probably be the content.
Every Lead is Special (The Callbox Lead Nurturing Tool) - B2B Lead Generation Company Malaysia A repost from Callbox Singapore. Read the whole article here: Nurturing means to take care of something or someone to grow or develop or succeed. It requires continuous enrichment of knowledge and idea, and perpetual coaching on challenges met through the process. Callbox just thought exactly the same for You. The Callbox Pipeline’s Lead Nurturing Tool was created to ensure that the leads of your campaign are nurtured through all available channels – call, email, social, web, mobile, and postal mail – we leave no room for anything unattended. 1. 2. 3. Callbox aims to bring your business at its peak. About Rona Gumban Rona is the Production Leader for Callbox APAC clients.
Merchant Services - B2B Lead Generation Company Malaysia Let Callbox clear the way for more clients to come knocking at your door. Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance. We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial +60 3.2772.7370 to speak with a Callbox Marketing Consultant.