20 Key Findings on Google’s Latest SEO Ranking Factors Infographic I've worked in the world of online marketing since 2004 after graduating from university with a bachelor's degree in Business Administration (Marketing). Since then, I've developed a strong skill set in marketing, business consulting and web development (MBA from University of Missouri – Columbia in 2010, Masters in Marketing from University of Technology Sydney in 2011 and Web Design & Development from TAFE in 2012) , offering to my clients extensive knowledge and analysis on SEO and online marketing, coupled with relevant hands-on experience working on hundreds of challenging case studies and projects. The focus of this blog is on SEO and related internet marketing, with a specific concentration towards SME's. I cut through the rhetoric and latest jargon to make SEO and online marketing easier for my readers to understand and implement.
13 Free Google Analytics Tools To Use Everyday | Koozai I was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis. Google Analytics has become a ‘heads up’ of sorts, giving me a nudge to get to the bottom of any anomaly and as a result it is the first thing I open each morning. Such is its importance to me now, it is now my ‘go to’ if I need to get a feel for a multitude of digital marketing elements be it SEO indicators, sales performance or site health. So in this post I’m going to share dashboards, custom reports and advanced segments to help you beef up your site analysis. I do scour other sources and am keen to find more so let me know any people or sites that deserve a shout out in the comments section below. Paid Search Dashboard: SEO Overview Custom Report: Who is linking to your content? Custom Report: SEO: Referrers Technical SEO