Advanced Link Building Queries

Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their value if the entire SEO community happened to learn about them. Another complication with discussing and sharing link building queries is that they’re often tailored towards the linkable and shareable assets of a particular organization. Despite their link-protecting reticence and the complexity of communication, the 21 link builders I surveyed delivered a highly-valuable array of advanced link building queries. Framing the process In my questions, I asked link builders to respond within this framework: Linkable Asset. This framework couldn’t possibly suit every link builders’ style and expertise. Link building queries from 21 link builders

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Top 50 Citations Every SMB Should Have and then some Not all citations are equal. When it comes to citations the local algorithm is factoring quality and quantity. The purpose of the algorithm calculating or weighing citations is to measure which businesses are more credible and/or trustworthy. Name, address, and phone (NAP) need to be listed uniformly across all mediums. Mismatching information can cause trust issues and can negatively effect your search rankings for terms that generate local results. I like to do an inventory to find out where the business is already listed and to get a baseline at the beginning of a LSO project. In your Google browser type “business name” + “business city” + “business phone” and select “search” You can see below that Redfearn Dental has 9,050 citations or mentions about the business in various sites around the web. The first LSO step for all small businesses is to acquire the right citations. I will also cover other tips like deleting duplicates. Drum roll please…… Related Articles:

Local Search Ranking Factors Local Pack/Finder Ranking Factors Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12%Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%Personalization 5.88%Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82% Localized Organic Ranking Factors Introduction Another year, and another Local Search Ranking Factors survey is here. My thoughts and summary of the survey results can be found here on the Moz Blog, and I would love to hear your thoughts and questions in the comments section here. Definitions GMB Listing Google My Business Listing. Local Pack I.