Content-based Outreach for Link Building Hey everyone, I’m Justin Briggs. I’m an SEO Consultant at Distilled in Seattle and an SEOmoz Associate, which is where you’ll usually find me blogging. I feel that manual outreach, as a link building practice, gets a bad name at times. Today, I want to share some ideas about how I do outreach. The Baseline I’m going to make three assumptions for the rest of this post: Your content/pitch is better than average.The offer/content/pitch provides some level of value to others.Offsite SEO isn’t gaming or “placing” links, it’s marketing. Building a Persona A persona is a traditional marketing concept and is a representation of related user types within your target audience. Determine who you’re trying to persuadeSegment this audience into different personasDefine their attributes and psychographicDefine their savviness (Do they know what SEO is? This persona will guide your content creation and outreach. Create a Persona These are the people you’ll be pitching. What does this person care about? 1.
How I Got A 300% Retail Sales Explosion With 30 Minutes Of SEO I’ve lived by this rule since 1997: If you name your products using the keywords customers search for to find and buy what you sell, you’ll do better selling online than if you use the manufacturer’s name or industry jargon for your product names. I’ve been working on product pages on online stores for a long time, and I don’t get too excited about new techniques or tricks for boosting sales by optimizing product pages. I think I’ve near ‘bout tried everything I’ve read about or seen online. We’re always testing stuff, and trying new things, but every once in awhile something sneaks up and gets me! In today’s episode, I’m going to share how I spent less than thirty minutes optimizing a single product page which resulted in a 300% explosion in sales on that SKU, which rocked my world a little bit. You Broke The Product Page In IE8 Back in November, I got an email from my production manager that a product page was messed up in some browsers. Whoops! Here’s what we saw… 1 in. Example Caption:
6 Discovery Methods For Finding Ideal Linking Partners One of my link builders recently had the brilliant idea of putting together and sending out a questionnaire designed to gather information how the other link builders in our agency perform their daily link building tasks. We’ve always worked on the assumption that each link builder will naturally be drawn to using certain specific tools and techniques. We’ve also found that overall, our clients benefit from working with link builders who all do things a little bit differently from everyone else. If someone gets stuck, so to speak, there are many other favored methods that can be tried. The results of this survey were extremely enlightening for me, as I realized that the majority of my link builders were having difficulties in one major area: discovery of ideal linking partners. Methods of link discovery We identified 6 major methods of discovery: random searches, relevant searches, directories, blogrolls, referrals, and other. Random searches.
Ethical Search Engine Optimization (SEO) Ethical Search Engine Optimization Practices 5.00 out of 5 based on 5 ratings. 1 user reviews. Search Engine Optimization influences, but does not control, the search engine results. Therefore there are no guarantees. It could accurately be called a "best attempt" service. This also means that the first attempt may not produce the results you expect. Some clients find this unsatisfactory, expecting immediate benefits. "Whoa There! Creating shadow or ghost pages? Remember that when you hire an SEO consultant you are getting the advice of experts in this field. Do not take for granted that getting a number one ranking in a search engine will cause the world to beat a path to your door. Providing useful site content and services for your users helps to generate invaluable assets. Poorly executed SEO campaigns can put your business at serious risk. What penalties? Google’s own Webmaster Help Center stresses that no one can guarantee a #1 ranking on Google. About this SEO article
9 New Year’s Resolutions For Link Building In 2012 Wow, it seems like only yesterday we were all obsessed with the first (of what became many) Panda updates (which was initially called the Farmer Update) from Google and the New York Times story on JC Penney’s Holiday 2010 foray into buying paid links. Oh, yeah, good times. But 2012 is now staring us in the face, and as long as the ancient Mayan calendar merely resets back to the beginning of another cycle in December 2012, we have a lot to look forward to. To help all of us in the SEO/link building community keep productive in the next year, I’ve come up with a set of New Year’s resolutions for all of us to follow (besides, if we’re wrong about the Mayans, at least we’ll have something to occupy our minds for a little while!). 1. To attract organic links, we have to provide something worthy of linking to. Become not only an expert in your field, but be very public about your expertise, and share your knowledge with the world. OK, perhaps that bit is a tad over the top. 2. 3. 4. 5. 6. 7.
Search Engine Optimization Tips, Articles & Tutorials You are here: After reading our articles and tutorials listed below, you should have a better understanding of things like web content accessibility, accessible web searches for the visually disabled and why SEO and spelling are so important to your website and your users. We have taken some of the most importantly inquired concepts and laid them out here for your review. After reading these articles and tutorials, if you have any questions, feel free to add them in our comment boxes, or contact us if you need to have us evaluate your web site. Alt Attribute & Search Engine Optimization.Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density, which is not as relevant for rankings now as it once was. Boost your rankings with Bot Herding.Before you start building links you can control the flow of PageRank to boost your most important pages and keep them out of the Supplemental Index.
Google's Reasonable Surfer: How the Value of a Link May Differ Based upon Link and Document Features and User Data Not every link from a page in a link-based ranking system is equal, and a search engine might look at a wide range of factors to determine how might weight each link on a page may pass along. One of the signals used by Google to rank web pages looks at the links to and from those pages, to see which pages are linked to by others. Links from “important” pages carry more weight than links from less important pages. An important page under this system is one that is linked to by other important pages, or by a large number of less important pages, or a combination of the two. This signal is known as PageRank, and it is only one of a large number of Google ranking signals used to rank web pages and determine how highly those pages show up in search results in response to a query from a searcher. An early paper by the founders of Google, The Anatomy of a Large-Scale Hypertextual Web Search Engine, tells us: PageRank can be thought of as a model of user behavior. The patent is: Abstract Conclusion
How To Get The Most Search Engine Marketing Value From Key Content Initiatives One of the major obstacles marketers face, particularly with B2B search engine marketing, is the availability of content to support keyword initiatives. While we realize the importance of new content, the demand for time and resources will always be tested. The key to success: don’t try to reinvent the wheel every time new content is required. In this article, we’ll explore several areas of content creation and distribution which can assist in creating effective B2B content marketing strategies and support search engine optimization initiatives. The Core Foundation: Value Extraction Many of the B2B organizations we have worked with have had a content plan that usually includes two to four major content pieces (per year). The foundation for content creation is simple: extract maximum value from all of your organizations key content assets. These type of assets are loaded with valuable resources, spanning multiple points. Take that concept one step further. Keyword Optimization
New Year’s Link-a-Lutions: Quality Link Building in 2012 by Vertical Measures Behind every successful client campaign is a great link-building strategy. With that said, let me introduce myself. My name is Amanda and I am new to Vertical Measures. In fact, this is my first blog post for VM! On my link building journey I have compiled a list of tips and strategies, mostly for myself that I wanted to share with Vertical Measures’ readers. Let 2012 bring us builder’s great link building, high rankings for competitive keywords, and a new year full of link love! Read: Keep up to date with “industry” content. Articles: Use high authority article sites to link to you. Google alerts: Create an alert in Google for a keyword of interest. Directories: Don’t ignore directory submissions. Build Relationships: Keep in contact with your blogger friends and other network members you have linked with in the past. Forums: If you find an appropriate forum in your niche, join them. Guest blogging: Offer free relevant content to blogs. Free Social Communities: Backlink Analysis: Amanda Fornator