18 Extraordinary Lessons Learned from Interviewing The World’s Top SaaS Entrepreneurs We’ve learned a lot from businesspeople at the top of their game. Here are some of the biggest takeaways. Six months ago, we launched a new series on this blog. We set out to interview successful entrepreneurs – businesspeople at the very top of their game – about how they took their businesses to $100K in monthly revenue… and beyond. I expected it to be successful. After all, it was exactly the sort of thing I craved: the most valuable lessons from the entire careers of people much more successful than me, condensed into an easily readable format. But I didn’t expect it to have such an impact on our own business. The truth is, we’ve taken key insights from the monthly interviews, and applied at least one from each entrepreneur to Groove… and the results have been incredible. Today, I’m sharing the top takeaways for us (yours might be different, which is why I encourage reading all of the interviews in their entirety) from the six interviews we’ve done so far. 1) Have a “Forever Free” Plan
germ.io: capture ideas, brainstorm and turn them into actionable project plans Sales Development Technology: The Stack Emerges Sales Development Technology: The Stack Emerges A new technology stack is emerging that is specifically designed for sales development. The emergence of a dedicated sales development technology stack is basically the result of a fundamental tension that’s existed in sales development for a few years now. On the one hand, sales development has become a mission critical element in most high growth company’s marketing and sales efforts. One way that sales dev teams are overcoming this challenge is through the use of technology. That’s why the TOPO Sales Development Practice just published The Sales Development Technology Report. Is based on 130+ interviews with sales development leadersAnalyzes key market dynamics from both the buyer and vendor perspectiveProvides a canonical framework for thinking about the sales development tech stackShows how to evaluate and adopt specific sales development technologiesExamines 75 different technology vendors in 9 different categories
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moovin für Mieter: Wohnungssuche schnell und kostenlos! 9 Cold Email Formulas That Just Plain Work Pop quiz. What is the first goal of any cold email? To get it read. Makes sense, right? So what’s the primary goal of your first sentence? The surprisingly simple answer is…to get the second sentence read. Good news: There’s a proven formula for that. For years copywriters have used basic scientific principles of persuasion and influence to come up with a number of writing techniques that reliably draw readers into their content. Here are the nine best formulas we’ve come across, as seen in real-world cold email examples from Yesware sales reps and others. Before — Here’s your world now After — Imagine what the world would be like if you solved this problem Bridge — Here’s how to get there Open by describing a problem that is relevant to your prospect, and then describe how the world would be different if that problem didn’t exist. Example: Here’s an email that was sent our way by a rep (real name changed) from Xactly. Problem — Identify a pain point Agitate — Agitate that pain point Example:
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How to Keep Your Sales Pipeline Filled with Qualified Leads *Editors Note: Guest Post by Heather Morgan, Copywriter and Founder of Salesfolk. Salesfolk helps B2B companies refine their sales messaging to attract more customers. Are you generating enough qualified leads with outbound email to keep your pipeline full? If you’re not it’s probably because you’re either: spending too much time developing personalized message for prospects one at a timeblasting out mass, impersonal emails to an untargeted list. Neither one of these approaches is effective or scalable. We recently helped Y-Combinator startup Ambition (they specialize in sales productivity through gamification) with a 6 week cold email campaign. Let’s check out the process and our stats in detail: Our engagement netted Ambition 73 leads, and revealed several valuable lessons that taught Ambition how to make their outbound efforts even more effective in the future. Here are the major takeaways from the case study: Are Your Cold Email Messages Adding Value? How Personal is too Personal?
How to Create Landing Pages That Convert We talk a lot about landing pages these days, but what exactly are they? Broadly, a landing page is any page that visitors can get to or “land” on. When we refer to landing pages in a marketing context, we’re usually talking about standalone pages that are separate from your main website. Whether you’re already using landing pages or not, taking a good look at how you can optimize pages for conversion is definitely a worthwhile investment. Convinced? How VividBoard Increased Conversions More Than 1,200% Let’s get back to VividBoard and the results they achieved from optimizing their landing page. Their original page was overcrowded and confusing. So how did they do it? Do one thing really well. They want visitors’ emails – a large, prominent CTA and brief info form help further this goal. Use visual elements to create a path for the eye. Our eyes naturally follow the woman’s… straight to the CTA form. Be reasonable in your ask. Here’s the page after it was optimized. Best Practices
Top 15 Learning Management Systems mid-year 2014 I love to travel. I especially love it when I get the opportunity to present all over the world on a variety of e-learning topics. I love meeting new folks who have either been big fans and supporters of e-learning or are totally new to e-learning and seeking out information and knowledge. Yet, despite the knowledge transfer, the gaining of additional insight, I am always perplexed at the number of folks who talk about LMSs as though they are no longer relevant and use words like traditional or out dated. They forget to realize that a learning system, learning platform are just semantics – as noted before. Yeah, they forget that part. I especially have a slight peeve when hearing how you should not buy a commercial system, rather build it yourself – because you know it gives you more control and you can do more with it than a commercial platform. I scoff at this idea. Wing it no more In January of this year, I presented the top systems for 2013-14. 15 to 11 Video demo on lmsdemos.com 10 to 6
Welcome to The Era of The Sales Stack Developers and marketers have had their individual stacks for years. Developers have had the benefit of being able to build their own products, solving problems and filling in the gaps within their workflow. Developers who have mastered the multiple programing languages are now labeled Full Stack Developers. The Marketing Automation era was a boon for marketers everywhere, once developers realized the Marketing industry was white-hot. Salespeople are finally starting to get the love from developers, and are increasingly becoming more technical every day. The first thing you need to do is understand the process from a bird’s-eye view. When creating a pipeline, you may want to ask yourself: what are the stages of the pipeline that matter most to you? It might look something like this: Contacted –> Qualified –> Demo –> Proposal –> Closed I recommend that each stage have its own checklist. The main things that matter when managing a pipeline are: Contacted Qualified Demo Closed Proposal