Social Mediopolis Guy Kawasaki Guy Kawasaki (born August 30, 1954) is a Silicon Valley author, speaker, investor and business advisor. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He was also a co-founder of Garage Technology Ventures and a news aggregation site called Alltop.[3] Early life[edit] Guy Kawasaki was born in Honolulu, Hawaii, where he attended the Iolani School. Career[edit] He left ACIUS in 1989 to further his writing and speaking career; during this time, he wrote columns that were featured in Forbes and MacUser.[4][13][14] He also founded another company, Fog City Software, which created Emailer, an email client that sold to Claris.[15][16] On March 1, 2013, Kawasaki announced he would be joining Google as an advisor to Motorola. Bibliography[edit] APE: Author, Publisher, Entrepreneur—How to Publish a Book. See also[edit] References[edit] External links[edit]
amazon Branding Beer and Mind Control We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no messy gel required for this one), thinks about cold beer, and the [...] Continue Reading... The Fatal Flaw in Loyalty Programs (And How to Minimize Damage) Loyalty and rewards programs can be great motivators. Continue Reading... Who's Blogging What | The most useful web marketing posts from over 1100 top blogs Gary Vaynerchuk Gary Vaynerchuk (born November 14, 1975, in Babruysk, U.S.S.R. [now Belarus]) is co-founder and CEO of a social media brand consulting agency, video blogger, co-owner and director of operations of a wine retail store, and an author and public speaker on the subjects of social media, brand building and e-commerce.[citation needed] Vaynerchuk immigrated to the U.S. in 1978, and moved with his family to Edison, New Jersey.[1] After graduating from Mount Ida College in Newton, MA, transformed his father's Springfield Township, Union County, New Jersey liquor store into a retail wine store named Wine Library,[2] and in 2006 started the video blog Wine Library TV, a daily internet webcast on the subject of wine. In August 2011, Vaynerchuk announced he would be stepping away from his daily wine video series to focus his attention on VaynerMedia, the social media brand consulting agency he co-founded in the Spring of 2009. Wine Library TV[edit] Obsessed TV[edit] Crush It[edit] VaynerMedia[edit]
AdFreak Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist. (RocketNews24 has a handy breakdown/translation for those in need.) Judging from reactions around the Web, this finely crafted cinematic spot, clocking in at more than three minutes, has left more than a few viewers misty-eyed. Indeed, emotion-stirring ads from Asia are a big deal these days. All advertising is manipulative to some degree, but at least these weepers win us over with deft manipulation.
always branding. always on. Social Media Buzz This is all about social media from news to rumors to new platforms and everything social media. Inside Google + Facebook = 70 percent of all mobile ad revenues worldwide venturebeat.com Photo: venturebeat.com Also Google + Facebook = 70 percent of all mobile ad revenues worldwide venturebeat.com Facebook building drones and lasers with Connectivity Lab cnet.com Game Developers on Oculus Acquisition: From Feeling Validated to 'The Wrong Direction' mashable.com Facebook building drones and lasers with Connectivity Lab cnet.com / CNET Facebook announced Thursday that it's working to troubleshoot the technical and financial obstacles to bringing the Internet to the rest of the world with a team that it's calling Facebook Connectivity Lab. The Connectivity Lab team, tasked with inventing new technology to provide affordable Internet access for all, is an existing one that Facebook is just now deciding to talk openly about. Update, 5:56 p.m.
Brian Solis Career[edit] Solis entered technology marketing and public relationsin 1991, working for the Dodge and Mansfield agency in Ventura, California.[6] From 1996 to 1999, he held the position of Director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick.[7][8] In 1999, Solis founded FutureWorks, a digital and social media marketing company specializing in digital media, branding, and business strategy.[9] With FutureWorks, Solis led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.[10] Infographics[edit] Altimeter Group[edit] In 2011, Solis joined the Altimeter Group as a principal analyst.[14][15] He works with businesses on new media strategies and frameworks to connect companies and customers, employees, and other stakeholders.[16] He specializes in digital media and social business strategies.[7] Social influence[edit] In 2008, Solis was named as part of Silicon Valley's 40 Under 40.[7][17] Speaking[edit] Engage!
The Hacker News - Security in a Serious Way Seth's Blog Mobile Internet trends 2014 by Mary Meeker 21 Internet trends from the annual KPCB trends report For anybody that doesn’t know, Mary Meeker is rightly famed for her intelligent selection and presentation of the key trends of digital business, so today we’re sharing a summary of her latest report with what we’ve jumped out to us from a marketing perspective – it’s hot off the press this week. The full deck is 164 slides, I found I needed two coffees… Our summary Mobile, mobile, mobile. We’re all going mobile in a hurry. Video is growing in power for brands who seize it. Outside of mobile and video, cybersecurity is a key issue for business, and China is fast becoming a tech superpower. Here’s the full deck in all its glory: Internet Access Growth Slowing, But Not On Mobile: The total number of Internet users is growing less than 10% a year, outside of countries such as India and Nigeria.30% Of All Mobile Users Are Now Smartphone Users: So if you only worry about the web, you’re in trouble.