Tuesday Ten: Rape Jokes / Meditation / Waitbot + If you haven't seen Obama singing Daft Punk's "Get Lucky," here ya go. The Ten: 1. Why working class women are better off injured than pregnant. 2. Social Media Buzz This is all about social media from news to rumors to new platforms and everything social media. Inside Google + Facebook = 70 percent of all mobile ad revenues worldwide
Adobe Kickbox Kickbox is all about getting big ideas off the ground through simple, concrete steps. So, let’s break down how we deployed Kickbox at Adobe which you can use as a blueprint for bringing Kickbox at your organization. Phase 1 Build support. You don’t need a lot of money or a big team but it’ll be harder to do this alone. The more senior leaders and existing innovators you can enlist as supporters in your cause the better. Customer Journey Map - the Top 10 Requirements - Heart of the Customer — Heart of the Customer It’s been two years since I originally wrote this post. See the update here. A customer journey map is an incredibly useful tool to understand and improve your customer experience. Mobile Internet trends 2014 by Mary Meeker 21 Internet trends from the annual KPCB trends report For anybody that doesn’t know, Mary Meeker is rightly famed for her intelligent selection and presentation of the key trends of digital business, so today we’re sharing a summary of her latest report with what we’ve jumped out to us from a marketing perspective – it’s hot off the press this week. The full deck is 164 slides, I found I needed two coffees… Our summary
En matière d’innovation, ne croyez pas aux héros Innovation Le 15/07/2015 Prenons Elon Musk. En quelques années, il a bâti des entreprises prospères : PayPal, l’un des premiers systèmes de sécurisation des paiements en ligne, SpaceX, une entreprise d’exploration spatiale qui envisage de conquérir Mars avant la NASA, SolarCity, un fabricant de panneaux solaires qui ambitionne d’apporter une réponse forte au réchauffement climatique, ou encore Tesla, le constructeur de bolides électriques haut de gamme qui n’auront bientôt plus besoin de conducteurs.
Service client : comprendre le blocage français Chaque année, pour ceux d’entre nous qui sont partis en voyage à l’étranger, retrouver à la sortie de l’avion le « service à la Française » constitue une petite douche froide. Evidemment, le plaisir encore présent des vacances, la perspective peu réjouissante de reprendre le travail peuvent brouiller les ressentis, mais, admettons qu’il est difficile, voire impossible, avec la meilleure volonté du monde de poser un regard positif sur le « service à la française ». Bienvenue en France! « Les valises n’arrivent pas, bienvenue en France ! » Les réflexions fusaient autour de moi en attendant (vainement) mes bagages en compagnie de Québecois et d’Américains qui venaient passer leurs vacances en France et débarquaient à Paris ! L’incroyable paradoxe c’est que l’industrie du service est depuis quelques années le fer de lance de la France qui a mené résolument une politique « fabless » (sans fabrication).
Mastering digital marketing Few business functions have been as profoundly disrupted by digitization as marketing. The era of expensive campaigns pushing products through mass media has been upended, as consumers, empowered by information, are demanding more and more from the companies they choose to form relationships with. In this interview with McKinsey’s Luke Collins, David Edelman, coleader of McKinsey’s global digital marketing strategy group, explains the state of digital marketing, what companies get wrong and what they should be doing, and the role of senior leaders in pushing their organizations to master the art of digital marketing. An edited transcript of Edelman’s remarks follows. Interview transcript
La 4G : rien ne sert de courir… Il faut d’abord convaincre les Français - Ipsos Observer 04 oct. 2013 - La 4G fait beaucoup parler d’elle depuis plus d’un an. Un à un, chaque opérateur historique dévoile ses offres. Prixtel, opérateur de téléphonie s’est intéressé avec Ipsos à la perception de la 4G par les Français et leurs usages de smartphone*. De cette enquête il en ressort que 15 % des répondants ne savent pas si leur smartphone est compatible ou non avec la dernière génération de réseau. 17,2 % d’entre eux associent même la 4G à plus de données sur leur forfait mobile. DMR Directory of Social Networks, Apps and Digital Services Photo by renaissancechambara DMR has always been meant to be a digital resource for marketers, business leaders and people just interested in digital marketing. Whether it is stats, strategy, infographics or even jobs, I (and now we) try to provide content that is helpful. This Directory of Social Networks, Apps and Digital Services is a helpful listing of social networks, apps, games, ecommerce and services that I come across along with helpful info and stats for each. Quick Note: This info is tougher to collect than you’d think. Much of what is included in this directory and the pages linked from it come directly from each company’s website.
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Internet Marketing Top Blogs at Winning the Web Searching for the top blogs in the Internet marketing niche? Look no further. Winning the Web’s IM Top Blogs is the ultimate ranked list of the best Internet marketing blogs in the industry. Site categories include affiliate marketing, blogging, copywriting, Internet marketing, link building, make money online, SEO / SEM, and social media.