Business 101: Building Your Thought Leadership Level 2.0
Thought leadership is what positions your brand as an expert in your industry. It is creating content that positions yourself as knowledgeable and keeping potential customers or clients coming back to you for more insight and information in your industry. – Tony Adragna, www.smartbugmedia.com Just a bit of trivia: the term “thought leader” was first coined 23 years ago in the pages of Strategy+Business, the publication from consulting firm Booz & Company. From www.entrepreneur.com, “Thought leaders are CEOs, businesspeople, entrepreneurs and other individuals who are respected for their knowledge and expertise and who have something to say and know how to say it.” We’ve known a lot of sales and marketing influencers but these TOP TEN Thought Leaders in ASIA were the most influential speakers in the industry. Thought leadership can spread awareness about the individual’s company while he or she develops a personal brand, influence and credibility. Here are some of the strategies.
Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Malaysia - B2B Lead Generation Company Malaysia
Years of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development. The challenge has always been to keep up with the changing times, especially with how technology evolves in exponential fashion even just in the last two decades. Callbox started out as a simple telemarketing firm, which eventually flourished into a multi-channel marketing machine. Now, in the age of cloud and automation, Callbox steps up to the plate, ready for another era of marketing savvy. In celebrating 10 years of flourishing into a stalwart player in the business-to-business industry, Callbox is taking cloud-based lead management and marketing automation to new heights. Putting the clients front and center: Callbox integrates with Salesforce Introducing Callbox DialStream: The Most Efficient Power Dialer for Salesforce What is DialStream?
Callbox Pipeline - B2B Lead Generation Company Malaysia
Manage leads. Monitor campaigns. Nurture relationshipsGet your marketing running on all gears. Callbox Pipeline is our multi-touch, multi-channel CRM and marketing automation platform that integrates call center power with lead management, campaign monitoring and lead nurturing. When you sign up for any of our lead generation services, you automatically enjoy the benefits of our proprietary CRM software designed to answer the needs of an outsourced sales and marketing campaign. Right from the start of your campaign, you take the reins as you meet with your Callbox team to discuss how you would like your campaign to proceed. Callbox Pipeline is not just about delivery of leads and appointments either.
Why Malaysian B2B Companies need Data Profiling - B2B Lead Generation Company Malaysia
As B2B lead generation becomes more advanced and B2B buyers are strict in their choices, companies have noted the importance of keeping their databases free from errors. With a data profiling system in place, B2B firms are able to keep their marketing campaigns highly efficient. A good quality list is the most important element of a successful B2B marketing campaign. Having a high quality, profiled database with names and email addresses allows you to send targeted messages to your prospects. Having a targeted list minimizes marketing costs and increase response rates. But what are the gains in having an accurate and high quality data? #1: Promotes accuracy. One basic function of data profiling is that it allows you to deliver the right message to the right people. #2: Identifies duplicates. Calling or emailing the same company over and over again can hurt your company’s reputation. #3: Updates old data. Having an old data means calls and emails are often directed to the wrong person.
Good Luck Charms in Starting your Business in Malaysia 2016
Are you looking at Kuala Lumpur, Malaysia as your next business hub? I bet you have all the sage reasons to do so, but before getting busy on set up plans, registration protocols, and other legal and entrepreneurial details, collect some good luck charms that will keep you on the right track in starting a business in Malaysia. The Good Luck Mindset Get to know Malaysia better. Kuala Lumpur is the capital city, and is the center of economy in Malaysia where multinational companies thrive like Schlumberger, Altran, Cargill, Philips, Linde, Hitachi, Turner, Cameron and Oleon. All of them had a single location preference in mind before they planned out offshoring opportunities for a regional headquarter in Asia Pacific: They all wanted a central, well-connected, established and value-adding location that would enhance business and offer a springboard into the Association of Southeast Asian Nations (ASEAN) region. The Good Luck Plan Get to know everyone. 1) Type of business Costs and permits
Professional Training Agency Grows Customer Base with Callbox - B2B Lead Generation Company Malaysia
The Client The Client is an Australian Registered Training Organisation and member of the Group Training Australia Network. It allows local businesses to enjoy a hassle free and cost-effective way to employ apprentices through its Group Training system. The Client operates from three offices in Australia, serving customers in Mildura, Robinvale, Ouyen, Wentworth, Swan Hill and surrounding districts, South Australia’s Riverland, and Metropolitan Adelaide. The Challenges The Client wanted to improve its lead generation campaign to get more registrants for its group training courses. The Client’s in-house staff had difficulty allocating their limited time between finding leads, meeting appointments, and conducting trainings.Without sufficient experience in cold calling, the client’s sales team had difficulty getting past gatekeepers.Lead quality was poor. The Callbox Solution The Client’s initial objectives were: The Results
Challenges in Targeting Malaysia and What To Do About It - B2B Lead Generation Company Malaysia
Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns. With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie. But how far has lead generation gone in the Malaysia market? How do Malaysian businesses perceive or behave towards lead generation as part of their marketing strategies? Let’s probe. 1. Chinese, Indian, Eurasian and indigenous cultures comprise the Malaysian society. However, despite the notable growth of Malaysia’s economy, its people have kept a percentage of conservatism that depicts their stance on Lead Generation. How do we address this? “Send me the information first and I will take a look at it”, is the usual answer that you will hear from a prospect during a lead generation call. 2. How do we overcome this? 3. How do we cope with the challenge?
Callbox Packs Webinars for Software Company - B2B Lead Generation Company Malaysia
The Client This Ontario company is a top provider of Managed Services and Remote Monitoring software for small and medium-sized IT solutions providers worldwide. It has won several major awards and established itself as a leader in market adoption, product innovation, and commitment to the success of its partners. The Challenge The Client needed a marketing partner to: Promote its services and drive registrations to its weekly webinars.Generate qualified leads to support its in-house sales team. Generating a minimum of 30 webinar registrations per day required hundreds of calls and became challenging for Client’s in-house staff. The Callbox Solution The Client approved a call-to-invite campaign in June 2010 with a team of eight Callbox telemarketers. Callbox’s professional telemarketers contacted key decision makers to introduce them to the potential of increased sales and lowered business costs through managed services. The Results The Testimonials I would highly recommend this team.”
