Facebook Promotions: What You Need to Know

Are you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you? Look no further. This article will provide an in-depth look at Facebook’s promotional rules. The Tricky Rules Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities). However, in 2009, Facebook severely tightened up their promotion guidelines, causing a great deal of confusion even two years later. Bottom line, Facebook doesn’t want any explicit involvement in ANY of your contests. Every day, vast numbers of page admins—from small businesses to major brands—administer promotions that violate Facebook’s rules. What does Facebook mean by a “promotion”?

Facebook: wat je moet weten over de omslagfoto en campagne regels | Facebook's Uphill Battle for Big-Brand Advertisers Ways to boost your SEO efforts through Google Plus | SEOP.com October 3, 2012 by SEOP Blog Team Part of search engine marketing these days involves a lot of integrations within the social Web. And among the social media sites being heavily used by brands today, Google Plus has become quite the surprise hit among social media giants Facebook and Twitter, offering companies a lot of SEO legroom for developing their brand and pushes their sites and blogs to the top of the search engine results. Here are a few ways your site’s Google Plus profile can help enhance your SEO efforts. But First: Optimize Your Google Plus Page If your brand has already created a profile on Google Plus, then it’s best to optimize it for your SEO goals. Here, you’ll need to optimize the following: About. Links. Photos. Profile PicCover image–Google Plus has a large space above the page where you can either put up a horizontal cover photo or display five imagesPhoto albums– from logos, marketing materials to spokespersons, events and product images. Popularity: 1% [?]

Are Facebook Fans Useful? Study Says Yes Brand managers should become big fans of Facebook fans, according to the results of a new study from Constant Contact and Chadwick Martin Bailey. The companies analyzed the Facebook habits of 1,491 consumers 18 and older from across the United States, and it found that respondents were more likely to recommend brands to their friends after becoming fans themselves, and that they were more likely to purchase products or services from brands after becoming fans. The study also found that Facebook is the preferred social platform for interacting with brands, topping Twitter and LinkedIn. The 10 takeaways from the report, provided by Constant Contact and Chadwick Martin Bailey: Elaborating further on the point mentioned above about Facebook being the preferred platform, it actually finished second, to “none of these,” which was the choice of 59 percent of respondents when asked how they interact with their favorite brands.

5 Facebook Marketing Resources You Didn't Know About The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I'm sure of now is that Facebook advertising is here to stay. According to the State of Inbound report HubSpot put out this year, "42% of marketers say Facebook is critical or important to their business." That percentage has gone up 75% from where it was just a few years ago. Talk about up and to the right! With all that pickup, one would expect Facebook to have some resources out there to help us market our companies more effectively on Facebook. Facebook Marketing Page Say what? Facebook Advertising Page Facebook Business Page This might be one of the least known resources that Facebook has put together. Facebook Studio Facebook Studio Edge

Why People Unfriend On Facebook (INFOGRAPHIC)