Rio 2016 Branding Case Study London 2012 just ended and everyone will now look forward to the next olympics in Rio 2016. I would like to share a very close inside look on how the branding for Rio was done, that were 139 agencies in the fight to design this brand and Tatil Design nailed it. Imagine a brand born with a huge challenge: to represent the Passion and Transformation of a city and an entire country, and project these values to the rest of the world. A brand that must express unity. Inspire achievement and optimism. This important and much coveted project united 138 Brazilian design and branding companies around a shared dream: to design the brand that would become part of our city’s history and of the history of the Olympic Games. That was the beginning of the project that granted Tátil the pleasure and privilege of creating the brand for the Rio 2016 Olympic Games. More than design, more than form, each brand must have a soul and a purpose. This thought process guided us throughout the creative process.
About : DAILY TOUS LES JOURS Upcoming Events McLaren Mur à Mur Commemoration of the 100th anniversary of Norman McLaren's birth April 11th to June 1st, Montreal Festival for Art, Interaction and InformationJune 10-13, Minneapolis Nuit Blanche Stats 11 March 2014, by Eva On March 1st Montreal’s annual Nuit Blanche brought crowds of art lovers to Espace pour la vie. INST-INT: From Prototyping to Public Spaces 9 January 2014, by Eva Last November Mouna went to Minneapolis to participate in the very first INST-INT festival. Ateliers d’animation au Planétarium 22 November 2013, by Pierre Le samedi 30 novembre, de 13 à 16h, venez participer à la création de l’installation interactive permanente qui ouvrira en janvier 2014 à l’extérieur du Planétarium de Montréal. To community…and beyond!
Coverjunkie celebrates creative magazine covers - Coverjunkie.com Home - Sharp Suits Repair is Beautiful - paulogoldstein.com Repair is Beautiful Repair is Beautiful (2012) ‘The use of imperfect or incomplete tools draws on the imagination in developing the skills to repair and improvise.’ Richard Sennett REPAIR IS BEAUTIFUL began with the idea of solving frustration. Ted research Interview Repaired Collection Repaired Anglepoise Repaired Headphone Repaired Chair Repaired iPod Shuffle Repair is Beautiful will be participating in more exhibitions during 2012/13. The work of Genis Carreras Philographics book and postcard box now on Kickstarter! Get the entire set of 95 philographics here . Philographics, big ideas in simple shapes. You can buy the new prints here .
Google reveals its design principles | Branding To ensure a strong brand identity, every organisation needs a design style guide, to ensure that all its visual assets adhere to consistent principles. And that applies just as much to the planet's biggest company, Google, as anyone else. Since January 2012, under the leadership of team manager Christopher Bettig and design/project lead Roger Oddone, Google has been working on creating a solid, yet flexible set of guidelines for using its visual assets for both its vendors and its own designers. As you can see from the extracts shown here, Google's been very much influenced by the current flat design trend, but there's also a huge amount of detail on everything from recommended colour combinations to typography at small sizes. Create a perfect mood board with these pro tipsThe ultimate guide to designing the best logosUseful and inspiring flyer templates Have you seen any great examples of design style guides? Have you seen any great examples of design style guides?