Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers If businesses can learn three important things about B2B lead generation, they should come from popular science fiction films. Every movie within the genre often features an army hell-bent on taking over the world. In GI Joe, we have the Cobra organization. Underneath the white armor and beyond the intimidating name though lies sheer incompetence. In the same manner, some businesses often struggle with inefficient lead generation processes that function like stormtroopers. But since lead management is akin to organizing a galactic empire, managers should always think about how best to prospect for leads, improve their marketing campaigns and prevent their businesses from failing like the Death Star. Stay current and competent with technology. Lacking an ability to shoot straight at a rebel smuggler, stormtroopers compensate for this weakness by having the latest tech galactic credits can buy: tracking devices and high-tech weaponry, the works. Know the terrain. End of story.
Email Writing Tips to a Better Lead Generation Campaign Email marketing is already known within B2B circles as an effective means of getting high quality leads. But for some reason, companies struggle to realize the full potential of this platform in terms of getting prospects to engage or in other words, compel them to open an email and cultivate interest. We know for a fact though that content has a lot to do with these areas. Below, Really B2B’s Libby Morgan lists some very effective tips for creating highly effective and engaging emails for a better B2B lead generation campaign. Know your audience Make use of buyer persona research to really get to know your target audience. Focus on the subject line 33% of email recipients open email based on subject line alone – Adestra Subject lines are serious business. Make it personal Personalised emails improve clickthrough rates by 14% and conversion rates by 10% – Aberdeen Tailor the email to each individual and discuss the issues that specifically affect them. Keep it straightforward and to the point
3 Sales Tips to Get your Reps Reach for the Numbers QuotaFactory recently published an article about the best ways to improve the performance of sales reps, which is something many B2B companies currently underscore. Applying the proper sales techniques determines the success not only of individual callers, but the whole company as well. And we’re sure that these techniques can provide a good starting point for the two parties to reach those numbers before the year ends. Tip #1: Plan and Share a Vision with your Sales Reps. This may be one of the single most motivating factors for sales reps, especially those new to the field. If people can envision themselves as successful, and have a written plan to do so, then likelihood of success is heightened greatly. Tip #2: Your Sales Meetings are not Effective. How many times have you sat in a weekly or daily meeting droning over the same action items over and over? Rather than just going over the same KPIs, quotas and announcements, use your meetings as time to train.
Callbox Singapore |Research & Consulting Leads Research and Consulting Callbox provides marketing leverage to organizations offering research and consulting services including (but not limited to): Industry and market analysisClient profilingBusiness due diligenceFinancial and forensic analysisMarket strategy formulationBest practice benchmarking. We initiate smart b2b lead generation campaigns to generate research and consulting leads from the financial, healthcare, telecommunications, software, hardware, biotechnology, and other industries from both government and private sectors. Dial 65 6248.5023 to speak with a Callbox Marketing Consultant.
Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist The Client Industry: Marketing Consulting Location: Singapore Headquarters: Malaysia Campaign Type Event Marketing Campaign Target Criteria Location: Singapore & Malaysia Industries: All industry types and sizes Decision Makers: IT Managers / IT Admin / Helpdesk Managers / Infrastructure Managers Summary The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. As the Client’s reputation grew in 2007, more industry giants like Bosch, Castrol, DiGi and Disney Channel entrusted them to handle major events which brought them more acclaim in the region. The Challenge The Client’s successes in the past did not leave them overconfident and content with their achievements but rather drove them to set their sights higher with plans for expansion of their services in the Southeast Asia by providing service to multinational IT and software companies. The Solution The Client planned out a trade event for a giant IT firm. The process was easy as counting 1-2-3:
Callbox Revs Up Tax Consulting Firm’s Sales Efforts The Client The Client is an independent property tax consulting firm specializing exclusively in providing taxpayers of commercial, industrial, multi-residential, and special purpose properties with full-range property assessment and tax management services. They have a national reach with 19 offices that handle large sales territories across the United States including New York, California, Illinois, Pennsylvania, Massachusetts and Texas. The Challenge The Client needed a way to help all their Managing Consultants who head each regional office across the country in bulking up their sales pipeline. The Callbox Solution The Client approached Callbox to conduct an aggressive telemarketing campaign that would fill their calendars with qualified appointments on a daily basis. To meet the Client’s requirements, Callbox decided to assign a personal appointment setter to the Main Specialist for each location. The Results The Client now enjoys:
Marketing Starter Kit for your Consulting Business in Singapore As per dictionary, consultants are subject matter experts in their field who give professional advice or services. If indeed they were, did they have to seek advice from other experts to start their consulting business? A consulting business, though the name itself may sound perfect and tall, would always have to start from scratch just like any other businesses would. Apparently, a business plan which would basically include the marketing processes and tools would have to be designed in order to start the ball rolling. Market Identification Let’s start off with identifying who and what type of customers would be for the business. If you’re an IT consultant then your target customers would be IT firms and professionals but are non-experts. Demographical: business name, contact person, address, industry type, phone numbers, social media info, email, size and annual ROI.Psychological: Purchase behavior, timeframe and decision-making process. Business Projection Process, Methodology & Tools
Sales Qualification: Identify Prospects that are Worth Pursuing Too many sales reps waste their time following up on dead-end proposals. And we all know that not all leads are a good fit for a product or service, regardless how aggressive a salesperson is. Money isn’t everything, but it can be a way to determine whether or not a company is worth pursuing. Companies don’t just buy because they have money left in their budget. There are different factors why companies consider purchasing a product. But how do you really know if a prospect is worth your time and effort? You can. Here are the 3 stages in sales qualification to better understand if the prospect is worth your time. Related: Top 10 Thought Leaders in Sales and Marketing in Asia A. Most of the time, prospects are only trying to find out what’s available in the market but don’t have intentions of buying. 1.) Determine their plans whether they are just looking around for what’s new, is changing what they have right now or is in the market to purchase a new product. 2.) 3.) 4.) 5.) 6.) B.) 1.)
Make Your Lead Generation Efforts Work This Year of the Monkey In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes. Possibly, because of the world economic situation in the past decade, this practice has gained even more popularity. It is a tendency that comes from wanting to make sure that business will be conducted successfully. The number of businessmen who are interested in getting business horoscopes grows daily. Philosophical Basis of Horoscopes in Business The application of astrology and horoscopes to business is based on the belief that planets are the source of clear and well-balanced instructions based on the laws of nature laws, which determine what people are, how they live and move. Studying the influence of planets is the key to knowing what a person and his dealings on earth will be worth; and what he can do to prepare for life’s occurrences. Applying Horoscopes to Business Both Chinese and Hindu horoscopes devote much attention to business. Use Your Smarts to Analyze Data
Callbox Singapore | Data Cleansing and Verification | Data Profiling Singapore Cleanliness. Make no mistake about it. The people of this small territory in South East Asia are known for making a big deal keeping their streets and homes and anything else spotlessly perfect. Perhaps, it is this collective attitude towards sanitation that has Singapore experience an annual increase in tourist arrivals and not to mention business opportunities. Now, if that doesn’t convince you to cleanse your lead management database, we don’t know what else. Improving your sales performance involves keeping your database updated. Our services include: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management Once you are free from all the clutter, you can rest assured your lead generation is as safe and smooth as Singapore’s highly progressive traffic and drainage systems. Trust us to make a swell job of keeping your database organized and fully functional for your next marketing campaign. Want to know more?