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Millennials Infographic

Related:  Génération Y

Des élèves suisses parlent de leur usage des réseaux sociaux Interdits pendant les cours, Internet et ses réseaux sont omniprésents chez les jeunes. Reportage dans deux classes du Nord vaudois De mémoire de professeur, on n’avait jamais vu cela. Une génération d’élèves surpasse les maîtres dans l’usage d’un outil et de ses applications, devenus omniprésents: le smartphone et les réseaux sociaux. Bagarres déclenchées via les messageries instantanées, diffusion de vidéos ou de photos intimes, prédateurs sexuels cachés sous des pseudos: les dérives sur les réseaux sociaux nourrissent les fantasmes et préoccupent les adultes. A l’occasion de la 11e Semaine des médias romande, Le Temps a interrogé les premiers concernés. Equipés jusqu’aux dents Parmi les 19 élèves présents dans chaque classe un vendredi matin de mars, une grande majorité possède un accès à Internet. Au milieu de la déferlante électronique, une poignée d’aliens avoue snober les réseaux. Communiquer à l’envi «On s’envoie des messages ­entre nous, avec des amis du collège. Privé/public

9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017 Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. But marketing to these consumers is a challenge. In this blog post you'll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017. It's official: Millennials are the largest and most diverse generation in the US. 1. One of the first things you’ll hear about capturing the Millennial market is that they love and value authenticity, but what does that mean? Brands are starting to catch onto that in several ways. So, how do you bring authenticity into your affiliate strategy? 2. YOLO (You Only Live Once). Not surprisingly, they prefer to have their marketing feel that way too. Experiential strategies can be brought into your affiliate campaigns. 3. But there’s a disconnect. 4. Say your brand offers hiking equipment and you want to have a tent promoted. 5. 6.

Smartphones Are Making Generation Z More Isolated and Depressed Today’s teenagers are more sheltered and less independent than previous generations, and the shifts correspond with the mainstreaming of smartphones around 2012. Instead of going out with friends and looking for every chance to get away from their parents, the post-Millennial generation is staying in and Snapchatting—and it’s making them less happy. The statistics, as outlined by social psychologist Jean Twenge for The Atlantic, are alarming. Today’s twelfth graders spend less time out of the house without their parents than eighth graders did in 2009. Today’s teenagers are also working less than their predecessors. Get Data Sheet, Fortune’s technology newsletter. Of course, many parents might heave a sigh of relief that their kids aren’t out carousing, and some side-effects, like a drop in teen pregnancies, are positive. Twenge says the evidence linking the problem to smartphones “could not be clearer.” The consequences for these kids, Twenge says, will be long-term.

Digital natives (3) : le monde au bout des doigts Dans la société de l’image et de l’instantané, les jeunes générations ont les pensées « kaléidoscopes ». Ils peuvent tout faire en même temps… regarder un film sur YouTube, parler avec un ami, envoyer un SMS, regarder le temps qu’il fait dehors, et imaginer la minute qui va suivre… pourvu qu’ils en changent le cours. En effet, plus de 75 % des jeunes ne peuvent s’imaginer un monde sans le web]( Aller vite et bien Il est vrai que depuis les années 90, les digital natives ont été nourris aux séries, à la Télé réalité, aux CD Rom, aux DVD Rom, à l’encyclopédie sur le net, à l’arrivée d’Internet et de MSM, de ICQ, des SMS, des Tatoos, Tribu et dès 2005 de Facebook. Les jeunes générations ont donc pris l’habitude d’aller vite et bien… à la recherche d’informations qui somme toute étaient virtuelles. Peu à peu les cahiers ont été remplacés par les organiseurs puis par les smartphones. Le rôle des smartphones et de Google Les marques à l’assaut

Which brands do millennials like best? With the buzzword ‘millennial’ in the limelight, everybody wants to snap up the attention of the young generation. To get a clearer idea of exactly what benefits they look for in a brand, we surveyed 120 members of the lucrative group to have their say on their favourite companies and trends to find out what they really think of this label. The Millenials’ Choice survey results below highlight how each brand won over this increasingly sought-after generation of consumers. Best Beverage – Coca-Cola Reliability, taste and familiarity are main factors for millennials choosing beverage brands as Coca Cola takes first place, with 1 in 4 voting them their favourite drink. Coca-Cola’s marketing push is profound in the industry and it’s no surprise that respondents' familiarity to the brand pushes them to buy it, from traditional values passed down from older family generations to memorable advertising. Best Clothing Brand – Asos Favourite Supermarket – Tesco Favourite food-service – Nandos

The Kids Are Not Alright - Anxiety & Depression at All Time High - D. Knight Marketing & Consulting Group Last week all the press was covering the presidential election wall-to-wall. I was both surprised and encouraged that TIME Magazine chose not to report on the upcoming election but instead utilized prime real estate, their front cover to raise the awareness of Adolescent Anxiety and Depression. That move says a lot about the importance of addressing what I like to call a “silent epidemic” in our nation. In a nutshell “The Kids Are Not Alright.” At D. Anxiety and depression in high school kids have been on the rise since 2012. Despite the dramatic rise in teen anxiety and depression, what is more, troubling is the fact that there hasn’t been a corresponding increase in mental health treatment for teens especially in schools where they spend the majority of their time and where teachers bay be able to notice signs that maybe the parents are not seeing. There are many theories about why teens are so stressed out. Social media has also contributed to the anxiety and depression. Like this:

Digital natives (2) : la génération Y, l’entreprise et le pédagogue Le sujet des générations Y/Z suscite un intérêt croissant en entreprise, où il vient « rafraîchir » des thèmes plus anciens tels que le management intergénérationnel, la reconnaissance, l’exemplarité ou encore la marque employeur. En tant que professeur de management, cette question m’a interpellé en raison de sa prégnance lors des discussions avec des managers, mais aussi lors de rencontres organisées autour des grandes questions de l’entreprise et du management. Pour autant, la communauté académique ne s’est pas véritablement mobilisée pour analyser la réalité des questions sous-jacentes. Ceux que l’on pourrait qualifier plus globalement de natifs digitaux (pour rassembler les Y et les Z et sortir ainsi d’une approche générationnelle étroite dont on peut déjà questionner la pertinence) interpellent pourtant managers et directions des ressources humaines en raison de postures et de pratiques qui peuvent être perçues comme étant déstabilisantes.

Millennials - the SuperMe generation Born connected means that today 67% of millennials use a smartphone to access the internet. They are never alone. They can always check for prices, brand stories, peers advice. This generation is shaped by social media while the previous one was by MTV. Millennials are never fully mentally present in a single activity. The permanent search for what is good for me… now! Born on a digital planet, millennials expect everything to be available on demand, whenever they want it, from their smartphone if possible. Immediacy also translates into speed of communication – email seems a 20th century tool. The only long term consideration that seems anchored in Millennials’ minds is preserving the Planet – 30% regularly consume organic food vs 15% of boomers. Managing their visibility Millennials invented selfies and manage their own visibility on social media. What does this all mean for brands? Here are some suggestions for how companies and brands can grasp this Fluid Generation:

How anxiety became a modern epidemic greater than depression Digital natives (1) : démythifier le mythe des « natifs vs immigrants » du numérique Le mythe du « natif du numérique » (digital native) émerge en 2001 sous la plume du chercheur américain Marc Prensky dans un article publié en deux volets intitulé « Digital Natives, Digital Immigrants) ». Il se fonde sur une idée principale polarisante : les jeunes nés après 1980 sont des indigènes du numérique de par leurs usages et ils apprécient les contenus « du futur » (future content) plutôt que ceux du « patrimoine » (legacy content). Leur style d’apprentissage et leur façon de traiter l’information sont radicalement différents de la génération des « immigrants du numérique » (digital immigrants). Un mythe en lien avec le vécu américain C’est un mythe des origines, tellurique, installé dans le vécu américain de la frontière (se lancer dans le futur, l’inconnu) et de l’immigration (laisser le patrimoine derrière soi). Une société du risque et une panique médiatique Les « 4 D » de la panique médiatique Le rôle structurant de la panique

What purchases do millennials regret the most? Sign Up for Our free email newsletters What spending did you regret today? Going to the movie theater to see a new first-run flick? Buying plane tickets for an upcoming vacation? We're pretty sure that everyone would regret the sushi — but given the other choices, if you are a millennial you are likely to regret the coffee more than the plane tickets or the movie. Almost 1,000 millennials aged 20-26 were asked about the types of purchases that they regretted making. What do millennials regret the most? The next four items on the millennial purchase regret list were all related to impulse buys. Millennials don't seem to mind larger purchases or recurring purchases. It's possible that millennials look at many of the larger spending categories as types of investment, more fulfilling with respect to either finances or sense of well-being. This article was provided by our partners at MoneyTips.

How Much Time Do People Spend on Social Media? The amount of time people spend on social media is constantly increasing. Teens now spend up to nine hours a day on social platforms, while 30% of all time spent online is now allocated to social media interaction. And the majority of that time is on mobile - 60% of social media time spent is facilitated by a mobile device. The social media platforms themselves are evolving their tools and options to further attract and engage new audiences (e.g. advent of live-streaming features and 360-degree photos/videos). To give marketers a better understanding of the social media landscape, we calculated the time spent across the most popular social media platforms, projected what it means within a consumer's lifetime, and compared these figures against common daily activities and examples of what can be accomplished with an equivalent amount of time (e.g. walk the Great Wall of China 3.5x, and run 10K+ marathons). Broken down, time spent on social media differs across each platform.

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