Have you identified your Lead Generation Target Market? It would seem rather ridiculous to think that a business doesn’t know its target market. Well, it turns out this is something that happens in reality, including you. Yes, you may know what kind of people they are, but do you really know them? It pays to understand your target market better, because if facilitates not only how your business would operate but it could also help your business grow in the industry. So how would you determine your target market? Who would pay for my product or service? Who has already bought from me? Am I overestimating my reach? What does my network think? Am I making assumptions based on my personal knowledge and experience? How will I sell my product or service? How did my competitors get started? Read the full article at
How to Perform B2B Lead Generation Email Campaigns the smart way It has long been established that email marketing is still the most reliable lead generation channel for B2B marketing. It’s traditional, yet it never fails to deliver the numbers – with a competent level of quality of leads, at that – and it serves as a safety net in case all other options are not performing. However, its success doesn’t revolve around blasting huge volumes of emails to contact lists and wait for whoever responds. Successful email campaigns entail strategy and a lot of monitoring. According to Jonathan Long, Founder and CEO of Market Domination Media, here are 4 important steps in making sure your email campaigns are producing good results: 1. Are subscribers even interested in what you are sending them? This data will quickly let you know if your approach is working or if you need to make some tweaks to your messages. 2. When you group your subscribers together based on activity, it allows you to market to each group separately. 3. There is no guessing game involved. 4.
Australian Software Vendor Taps Callbox to Fast-track Sales in Asia-Pacific The Client The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. Its clients include Ingram Micro, The University of Sydney, Accenture, CitiStreet, and Acumen Alliance. The Challenge The Client has excellent brand recognition in Australia and its products have strong market potential. To boost its capability to compete squarely in the international market, the Client looked for an appointment setting company to carry out its objectives methodically: To educate prospects on the benefits of practice management softwareTo schedule product demos with interested prospects This campaign required technically sound telemarketers with firsthand experience in selling software systems. The Callbox Solution Following a campaign brief, Callbox set up an outbound telemarketing team. The Results Out of 88,000 calls, 17% resulted in positive contacts.
Four Ways To Improve Your Lead Generation One thing that can be said about your business is the need to gather sufficient sales leads to support your growth. And that is a challenge that is constantly faced by various firms. In order to get an edge, it is important for the firm to conduct a professional lead generation campaign. Email marketing – this is a very affordable, as well as expansive, in terms of reaching out to prospects. These are just four methods that you can use for your lead generationand appointment setting campaign. The Market Connection: How Networking Can Work Wonders | Rom Agustin | Outside the Box Success is a word too often abused in B2B content marketing platforms like blogs and corporate websites. Every business wants to succeed, and that is why they make protracted efforts to improve processes like lead generation and appointment setting. Goals drive market competitiveness. This is a fact many marketers uphold. Given that this is a trend common among a few marketers and business executives, it is imperative to focus as much on the present as on the future. In this respect, it is crucial to turn to the components that make up the effectiveness of a B2B lead generation campaign. Networks provide an avenue for collaboration. No doubt that the industry is highly competitive. Networks are a good source of referrals. After a successful purchase, does your business say “Thank you” and move on to other prospects? Networks allow continued exposure. Social media plays a vital role in brand awareness. Networks help in market analytics. Follow @RomAgustinCEO Follow @CallboxInc Like this:
How to Nurture an Effective B2B Appointment Setting Team Any organization owes its success to cooperation. And no doubt a good B2B appointment setting campaign is bound to reap as many lead conversions as it can when its Sales and Marketing work harmoniously together, even in lead generation. But enough about cooperation. Real achievements are influenced in part by the people behind these departments. Competency and professionalism are no less important than teamwork. When your goals are anchored on following up on qualified B2B leads, you might as well take crucial measures to improve your team’s performance. Here’s how you can create an appointment setting dream team. Prepare a call guide. A scheduled appointment serves as a thin blanket separating B2B leads from a purchase. Build tolerance. Typical in the B2B world is rejection. Profile your targets. Of course, before any appointment is set, a thorough knowledge of your prospects is as good as effective communication skills. Be consistent with your message.
Business Blogging: The Bedrock Marketing Tool of the Future | Rom Agustin | Outside the Box With so many opportunities making rounds in the B2B marketing industry, every company is trying to tap as many channels as possible to achieve lead generation campaign goals and eventually satisfy their nagging craving for conversions. Indeed, with both outbound and inbound methods available, marketers are able to penetrate target across communication spheres. However, in my opinion, strong emphasis has to be given to the ever prolific and highly effective area of blogging. There are many good reasons why I think this is so: Flexibility Blogs allow companies a plethora of ways that help the entire marketing activity a whole lot easier. Identity creation Branding is best done through the use of an online platform. Inexpensive The internet is a free tool (most of it, anyway). Communication Blogs, albeit following an author-reader system, are not a one-way road for communicating. Measurability Contrary to what most people think, I believe blogs are quantifiable. Like this: Like Loading... Related
The Singaporean Experience: How to Generate Leads for Less It’s a still good time to invest in Singapore. Despite what analysts tell the local business councils, there is still enough positivity to go around. A slight economic downturn is not enough to deride the country’s image as an attraction for offshore B2B companies. With business opportunities experiencing a steady growth, B2B solutions providers should see this as a chance to expand their current client base and grow their revenue. Often, however, business leaders need to understand the importance of keeping acquisition costs low without affecting lead quality. While an enhanced lead management system can provide the needed cost-efficiency, other strategies can be implemented without any added value. Here are some of them: Make your PPC campaign standout While it figures as a headache-inducing bane among marketers, Google Adwords is still a highly advantageous tool. Create better inbound content Using digital channels is by far the most effective in terms of reducing lead costs.
Education and Training Truth is we don’t like getting schooled by the competition. We’re guessing you don’t either. With rapidly changing employment trends in many countries, more and more students are seeking additional education and professional training to ensure competitive advantage. Callbox uses customized campaigns to segment and penetrate target markets for education and training services. We work closely with providers of education and training services seeking to increase their number of enrollments. We contact and qualify each prospect before we deliver them to you as warm education and training leads complete with necessary contact information: Full nameAddress (street, city, province/state, zip code, e-mail, etc.)SchoolCourse/Training of interestExpected Date of Enrollment Our direct marketing services are customized to best fit the different marketing requirements of various institutions under the Education and Training industry including:
Stand Out With Your Lead Generation Campaign Australia is certainly a country that can help businesses thrive. That can pretty much explain the reason why a lot of financial firms are cropping up. A lot of businesses need professional financial services. While this is good for the country, the problem here is in terms of marketing. Have a specialty – your company is special, you just need to figure out how. These will add more originality, making you stand out more. Three Unusual Lead Generation Tactics For Your Business It is rather simple, but promoting your business could be a very daunting task. You need to know how to do it properly, lest you waste your efforts or investments. Generating sales leads is a daily challenge for various businesses, and you need to use every tool available to succeed in lead generation. Sometimes, you might just have to employ unusual methods to do that. Company car – if you drive business prospects around, or perhaps you travel all the time, you can increase awareness of your company by using a properly designed car. These unusual promotion tools are pretty useful in getting you the B2B leads that you require.
Australia's Leading Technology Broker Captures More Leads with Callbox The Client The Client is a certified Microsoft Partner, and Australia’s leading technology broker and retailer of a wide range of brand name technology products. It operates an online store serving a wide client base composed of corporate organizations, academic institutions, government sectors, and resellers throughout the country. The Challenge The Client was seeking an outbound telemarketing partner to promote its IT products and generate leads for its inside sales team. The Callbox Solution At the kick-off meeting the Client was able to speak with each facet of the Callbox team: an account manager, a research and data analyst, two experienced Callbox agents, their team leader, and a quality analyst. During the meeting, lead qualification criteria were discussed and set, and the potential clients were identified: IT managers, system administrators, infrastructure managers, procurement managers, and office managers. The Client made clear that regular reporting was crucial. The Results
Appointment Setting Pointers to Live By Every business strives for success. You wouldn’t be engaged in setting up a business in the first place if there’s nothing worth striving for, like sales conversions or opportunities for internal growth. Real successes however can only be attained once you have the capital to get you through. Moreover, finding the appropriate marketing solutions to realize sales goals might seem intricate. There is no denying that B2B appointments serve as customer entry points. It shouldn’t pose any difficulty at all. Make sure your pipeline only gets high quality B2B leads. Optimize your content. Don’t be too hasty. Build your campaign on relationships.