10 Reasons Why Social Is Your Future SEO Strategy The social web and search results support each other and are inexorably linked. It goes beyond a mere passive connection, the two create an active, virtuous cycle growing more powerful daily. I mocked up a quick version of what I view the cycle as: The link between search and social media only becomes tighter as the engines and the social web innovate and integrate together in ways which make both more valuable. The web itself has always been social, and search and social have already reached the convergence point. Here are 10 reasons supporting the above graphic, that social is your future SEO strategy: 1. Make no doubt about it, the search engines are only getting smarter at interpreting links and user data. 2. If your brand isn’t publishing content to the web and involved in building a thriving community of subscribers, you will forever be positioned behind competitors agile enough to do so. 3. 4. 5. 6. 7. 8. 9. Yes, only 11% of the web knows to use RSS. 10. Quick conclusion:
Open Screen Project (Adobe Flash Platform Blog) Today at Mobile World Congress 2010, we made a couple of exciting announcements: advancements to the Adobe Flash Platform including unveiling AIR on mobile devices and Adobe joins LiMo Foundation to bring the Flash Platform to the LiMo Platform. Adobe unveiled AIR running on Android OS. Expected to ship later this year, AIR for Android takes advantage of mobile features from Flash Player 10.1 and is optimized for mobile screens. As part of the Flash Platform news, we announced the Flash Player 10.1 beta was made available to developers and content providers worldwide, with general availability expected the first half of 2010. Check out one of the content publishers, Sling Media, is using Flash Player and the Flash Platform to pursue their three-screen strategy for laptops, TVs, and mobile devices.
Everything You Need To Know About Social Media define.com: Free Online Dictionary and Thesaurus The social media ROI: It's not about immediate results Remember a week or two ago when I told everyone to invite me to join your mafia in Crime City on Google+ Games because I just loved it so, so much? Yeah. Stop that. This inevitably means that the invites I actually want to respond to get lost within the floods of “so-and-so has sent you a message”, which means that there are way too many actual notifications to individually sort through. It would be a total headache if not for the awesome experience I’ve been having with Google+’s amazing staff. I know. Let’s look at this from the perspective of a newer user, however, who might see issues like this as a bigger problem. The details are surprisingly important. What might seem like a minor issue to someone who doesn’t use Google+ specifically for games is actually an incredibly abrasive experience for G+ members who come to the platform solely for gaming. Wheeler also provided a description that simply does not have as much power when paraphrased or summarized, so I’ll leave it for you here.
Social networking and luxury | The Knowledge of Luxury Larry Pimentel, President and CEO of Azamara Club Cruises 05 August 2010 It once was thought that online social networking was the exclusive digital playground of kids and job hunters. But increasingly social networking is proving to be one of the most powerful channels to deliver personalised marketing messages directly to luxury consumers. As a travel professional, you know that you need to engage your clients wherever they are located. There are more than 120 million active users of Facebook in the USA alone. Still think your clients are not engaged in online social networking? So why is social networking so “hot”? Social networking also gets your audience, and your clients, involved. Through the proliferation of smartphones with social networking capabilities, such as iPhones and Blackberries, your clients can now receive and respond to your Facebook and Twitter updates wherever they are, whenever they want. Keep things fresh with regular updates, but stay on topic.
How Social Search Will Transform the SEO Industry Joe Devine is the Chief Executive Officer of The Search Engine Guys, LLC (TSEG), a full-service web marketing company based in Austin, Texas. Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of individualized search results to its next logical level: results tailored to the searcher’s existing social footprint. SEO insiders have wondered whether this new search innovation would affect placement strategies. Changing the Method, Not the Mission But to think that this development is rocking the SEO world is to misunderstand the realities of the industry. Of course, as with any complex question about a dynamically evolving industry, there is a caveat. More Business Resources from Mashable:
Lorre White, The Guru of Luxury: Social networking on line clubs - What is WHITE HOT in the Luxury Market by “the Luxury Guru Lorre White” SQUA.RE, eVelvet Rope, IN, Nico’s world, Diane Fay, Diamond Lounge, A Cool World, 740 Park, A Small World, Linked In, Hamptons Under Cover, Decayenne, Black Diamond, Plaxo, Pulse, Qube, LStyle It may sound like a list of old album covers but actually it is a new media source put to work. They are just a few of the more popular on line social networking clubs. There has been a mass entry of new on line communities. People spend more time on the web then in front of the TV and these clubs, which are free to members, hope to capture the advertiser’s eye. The plethora of new exclusive social networking clubs is competing for unique features to meet the demands of their audience. The grand daddy of the successful social networking clubs was A Small World, referred to as ASW, which was started in Europe with the time appropriate fact that the world has become a small place and people of a certain financial and social prestige are doing business with each other around the globe.
The Six Attitudes Leaders Take Towards Social Media - Anthony J. Bradley and Mark P. McDonald by Anthony J. Bradley and Mark P. McDonald | 10:08 AM October 17, 2011 Slowly but surely, business leaders are shifting their attitude toward social media — from seeing it as a threat to discovering its very real opportunities. And their attitude matters, a lot. Leadership attitudes, and the organizational culture they spawn, are critical to social media success. Folly Leaders with this attitude consider social media a source of entertainment with little or no business value, and they typically ignore it. Fearful Fearful leaders see social media as a threat to productivity, intellectual capital, privacy, management authority, regulatory compliance and a host of other things, and often discourage and even prohibit its use. Flippant These leaders may not ignore or fear social media, but they don’t take it seriously, either. Formulating Formulating leaders recognize both the potential value of social media as well as the need to be more organized and strategic in its use.
The ONLY Social Currency Is Time | Thousands of social currencies are emerging as people lose confidence in the ability of the dollar to store value. At the end of the day, a currency is a social agreement. People need to agree that whatever they use for the storage and exchange of value accurately represents their productivity – otherwise they will not work for it. Of course this is much easier said than done. The only thing that fits all of those criteria is ‘Time’ Tagged as: advocates, agreement, Alternate, confidence, counterfeit, course, currencies, currency, day, debase, Dollar, everyone, issue, ONLY, productivity, social, storage, time, time thousands, Value
Nielsen Understanding how your brand is doing online is about more than clicks and page views. It’s about the audience. Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media. Our approach doesn’t stop at the computer screen because we understand that online audiences don’t just consume digital “cookies” -- they’re a shopper, a car-pooling power mom, a TV watcher, a tweeter and a texter. How We Do It Planning Analysis Nielsen’s hybrid audience measurement portfolio provides valuable insights used for buying and selling media. At the heart of our hybrid audience measurement is an understanding of consumer behavior. Panel recruitment In Flight & Post-Campaign Analysis Why Nielsen? Trusted: Nielsen’s Media Research Council (MRC) approved desktop meter ensures that we’re measuring people, not just machines.
By Social Entrepreneurs, For Social Entrepreneurs® Welcome to SkollWorldForum.org former Social Edge users! Social Edge was an online community created by the Skoll Foundation from 2003 - 2013. The site has since closed as we have focused efforts on the new Skoll World Forum platform. However, if you were a Social Edge user, you will be pleased to know that all of your articles and comments have been saved and can be browsed below. We have moved over 2000 posts from SocialEdge.org to SkollWorldForum.org, and are constantly adding new, relevant content. Feel free to browse through our contributors and original content, or visit our homepage and customize your experience by filtering our content for exactly what you're looking for. We hope you enjoy your time on the site! Sincerely, The Skoll World Forum Online Team
30+ Twitter Tools for Research « Ana ADI 30+ Twitter Tools for Research Posted by Ana ADI on November 6, 2010 · 28 Comments NOTE: If you find this blog post useful please bookmark it. For some time now, I am doing my best to participate in a Twitter chat dedicated to social media measurement, #smmeasure, as a means of exploring what practitioners do and of discovering new tools. TwentyFeet is a rather new platform dedicated to aggregating statistics related to Twitter and Facebook accounts. TwitterAnalyzer provides a variety of activity evolution metrics including user activity (number of tweets, chats, subjects, hashtags, links) and follower metrics (online followers, growth rate, density map, RTing accounts) and user interaction (mentions). TweetEffect visualizes the fluctuations of followers for designated account. Xefer is an alternative to TweetStats. TwitterCounter track the activity of an account showing the fluctuations in numbers of followers, followed accounts and tweets. Reach Influence Volume/Trends Sentiment Archive
Clients Hey - this is a press release from the Senator’s office for an event I amparticpating in tomorrow Monday 8/20 at 10 AM —- Joined by MacArthur “Genius” Fellow Majora Carter, Sunshine Bronx Co-Founder & Managing Partner Cheni Yerushalmi, and Bronx Entrepreneurs, Lawmakers Urge Action on Federal Legislation Allowing Bronx Entrepreneurs to Deduct Up to $10,000 of Their Start-Up Costs – Twice the Current Deduction Gillibrand, Diaz Jr.: “We Need to Help Create an Environment That Will Spark Growth in the Bronx Tech Industry” Bronx, NY – U.S. According to a report by the Center for an Urban Future, New York City is the country’s second largest tech center after Silicon Valley. “We know that government doesn’t create jobs, businesses do. “We have seen tremendous economic growth in the Bronx over the past few years, and small businesses have played a major role in bringing about that growth,” said Bronx Borough President Ruben Diaz Jr.