Tumblr Social Shopping: Facebook and… Polyvore? RichRelevance, which based its results on data collected from January 1 and September 2013 among a subset of sites, says that Facebook drove easily the most social shopping sessions, at 4.31 million. But while Pinterest has shown solid growth – up 10% year-over-year – to 1.1 million sessions, it actually trailed Polyvore, which referred 1.41 million shopping sessions. Twitter languished at 322,000 sessions. RichRelevance attributed shopping sessions to the sites in question if the referrer for the session originated from the site. Nevertheless, the same rankings applied when looking at conversion rates and total sales from social sessions. It’s worth mentioning again that these figures are limited to select US sites that have deployed RichRelevance’s recommendation software, so they are by no means supposed to be representative of the entire social shopping landscape – at least in terms of volume. And when it comes to average order values (AOVs), that’s where Polyvore shines the most.
47 Digital Media Resources You May Have Missed Now that Mashable Connect has ended (see you next year, friends!), it's time to continue engaging, inspiring and empowering on your own. What better way to start than by checking out our best digital media resources? This week, we've covered how to use Pinterest for your wedding, how to make sure your company engages intelligently on social media and how to build a mobile app without hurting your wallet. Take advantage of this week's resources! Editor's Picks Great Science Education Starts With Inspired TeachersSally Ride talks about the role empowered teachers can play in science, technology, engineering, and math.What to Expect When Your Kid Becomes a MemeMeet the parents of child memes, and learn how they balance raising a child while maintaining the Internet-famous child's popular brand.Facebook’s New App Center: Everything You Need to KnowExactly how will the Facebook App Center work, and how will it interact with the app stores from Apple and Google? Social Media
Color-Coding Your World: Knotch Is Like Yelp, But for Everything | Wired Business Knotch founders Anda Gansca (left) and Stephanie Volftsun Photo: Knotch We might like to post on Facebook or Twitter about how much we loathe Comcast and love Game of Thrones, but marketers love when we express our opinions online even more. For them, our sentiments and preferences translate into advertising gold. But to get our data, marketers run up against two problems. Knotch is an iOS app that catalogs opinions — your own, your friends’ and random internet strangers’ — on movies, politics, restaurants, TV shows, businesses, the weather, and any other topic you can imagine. A Knotch profile But what makes Knotch arguably unique in the crowded world of opinion-funneling apps — as if there’s a shortage of places to express your opinions on the internet! “We wanted to create an international scale that people can understand no matter their language or culture,” says Gansca. As users feed more data into the app, trends could begin to pop up for topics and brands.
Social Influencers Who Are Changing The World Through Twitter When the news of the school shooting in Newtown, Conn., unfolded across social networks and a host of online news sites, Pat Mitchell took to Twitter. Mitchell’s tweets were not the only calls to action that day, but she does have a deep insight into the influence social media has for sparking debate and raising awareness. As president and CEO of the Paley Center for Media, Mitchell has made it a big part of her business to recognize and celebrate the transformative muscle of social media to connect activists on every platform. Since she took the helm in 2006, Mitchell’s worked hard to morph the institution formerly known as Museum of Television and Radio into a productive hive of current programming and collaborations that’s moving the needle on women’s issues. Good thing she’s no stranger to breaking down barriers. Still, Mitchell believes there’s plenty more to be done. “Social media is really good at mobilizing action,” she says. So what’s next? [Image: Flickr user Andy Rennie]
Hshtags : ce nouveau moteur de recherche est nommé ‘le Google des médias sociaux’ Les hashtags : ils ont envahi nos réseaux sociaux, notre langage, et probablement notre subconscient. Le simple icône est venu bien plus qu’un symbole placé avant un chiffre, reliant les personnes et les idées, et certes pouvant poser quelques traces, en tout cas bien plus qu’on ne le pense. Malgré les réticences, les hashtags sont maintenant une fonctionnalité de l’univers numérique et ce n’est pas prêt de changer j’ai bien peur. Ils ont été de plus en plus introduits dans les plateformes sociales durant les dernières années, devenant un utilitaire presque omniprésent du web social – qui est pourquoi il est si surprenant qu’il reste de grandes lacunes dans notre capacité à y accéder et les exploiter. Fatigué de tout ça ? Kim Goulbourne, créateur de Hshtags, explique que l’idée du projet est née pendant sa dernière année d’étude. « Je me suis intéressé à l’idée de concevoir quelque chose basée autour des réseaux sociaux et des mots clés. Qu’en pensez-vous ?
Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] More than 66% of adults are connected to one or more social media platforms, but who exactly are these people? The infographic below, created by Online MBA, breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts. Some sites' users are more demographically alike than others. Social media sites are also seeing a gender split — women use social media more than men. Women gravitate toward Pinterest and young, techie men hang out on Google+. LinkedIn reports an even ratio of men and women — 49% over age 45 — who use the site to connect with other business professionals. Most people use social media to stay in touch with friends and family, and more are doing so while on the go. Check out the infographic below to see all the statistics. Infographic courtesy of Online MBA.Image courtesy of iStockphoto, RapidEye.
How to Be More Popular on Twitter: 8 Steps Edit Article Edited by Mrlewissmile, Whoze, Suki, Luv_sarah and 25 others Being a popular and influential person or company on Twitter isn't as easy as opening an account, yet it's also not as complicated or straightforward as following a rulebook. A lot of popularity will derive from who you are in relation to your followers, including how personable you are and the connectedness that you create. Here are some best practices to let your personality shine through, rather than your self promotion! Ad Steps 1Understand what Twitter is and what it is not. 8Tweet things that people can relate to. Tips Remember, Twitter is a social networking site, so don't go off the radar for months, at least not without an explanation.Consider adding a Twibbon to your profile photo to demonstrate that you support certain causes or events. Warnings
6 Free Tools for Social Media Monitoring (plus 6 more) Everyone loves lyrical wax, so you’ll love to read that we’re about to wax lyrical about Brandwatch. We can’t help it, it’s literally the best tool available for social media monitoring. However, we do know that our services are out of the price range for many one-person businesses and small companies that don’t quite have the budget. We’ve tried to put together a short list of the basic tools that you can get your mitts on for free, for those needing an introduction to SMM. Do remember though, that although some of these tools claim to be comprehensive, none of these tools are even close to what Brandwatch and other Enterprise-level tools can provide, and they’re not an alternative. Social Mention One of the better free tools available, Social Mention offers a wide range of information on your brand or search term of choice. One drawback is that the results aren’t very consistent. Verdict: Probably the best free tool available How Sociable How useful it is beyond that is in question. Omgili
Je Like - Ibotta : quand le coupon devient conversation Publié le 13 novembre 2013 Comment générer de la conversation avec un simple coupon de réduction ? Le smartphone deviendrait-il un moyen privilégié pour faire interagir l'acheteur et la marque ? « Ne pas faire évoluer l’utilisation des coupons sur les supports mobiles, c’est ne pas exploiter pleinement le potentiel technologique des smartphones. En quoi consiste précisément la plate-forme digitale qui entend repenser l’industrie des bons et coupons de réduction ? Secundo, « une fois que chaque utilisateur a pris de son temps pour jouer ou recevoir des informations divertissantes, il peut débloquer ses crédits en prenant une photo de son reçu, afin que nous puissions vérifier l’achat », détaille Bryan Leach. La 16eme application mobile la plus utilisée aux Etats-Unis Depuis un an, l’application séduit les enseigne outre-Atlantique. Autant dire que la startup basée à Denver (Colorado) offre sur un plateau digital une nouvelle proie attractive aux marques. Benjamin Adler / @BenjaminAdlerLA
The Top Social Networking Sites Social networking websites have been around since the mid-90's, but in recent years, social networking has exploded across the web. The Web 2.0 initiative has made modern social networking sites increasingly popular and easier to use than the initial wave of sites that launched in the 90's. Last year, Facebook surged past MySpace to become the most popular social network. Flixster also gained ground, overtaking Classmates, and LinkedIn rose in popularity as more people focused on their jobs. The top social networking websites is divided into three categories: General purpose, special interest social networks with a specific theme, and international sites. A Guide to Social Networks Top Social Networking Sites - General Interest Facebook: Founded by Mark Zuckerberg, Facebook was designed as a social networking site for Harvard students. More social networking sites of general interest Top Social Networking Sites - Special Interest More special interest social networking sites
How to Behave Professionally on Social Media: 7 Steps Edited by Michael Newman, Johnny Doe, Teresa, Flickety and 13 others Once upon a time, a well articulated resume and interview were enough to land you the job. That was before Facebook, Twitter and LinkedIn. Ad Steps 1Post statements you’d feel comfortable sharing with your boss or clients in person. 5Share links or other friend’s information that may be considered to be universally acceptable. Tips Never make comments on another friend’s page that embarrass or harm his or her reputation.Make sure the content you post is relevant and interesting. Warnings Keep in mind that recruiters and clients scan social media channels before considering vendors or new employees––what you post, both today and in the past may be taken into consideration.
Social Media Monitoring Tools | Brandwatch Infographie : Le Social Media, l’arme anti-crise ? Imaginée par Smart & Geek, une agence social media et mobile, cette infographie met en avant les résultats d’une étude réalisée auprès de 120 annonceurs avec Limelight Consulting, une société d’études et de conseil. Les personnes interrogées chez ces annonceurs sont des DG, directeurs marketing, directeurs communication, responsables digitaux… Ce qu’il faut retenir : la moitié des annonceurs interrogés considèrent que le social media est une « alternative anti-crise » dans leur stratégie de communication. Comment ? Tous les résultats de l’étude L’infographie : Le Social Media, l’arme anti-crise ? Voici les résultats de l’étude présentés sous la forme d’une infographie et retrouvez l’étude complète sur le blog de Smart & Geek dans quelques jours. Vous aimerez aussi :