Finding Your Big Idea — Welcome to TheFamily Yesterday I was reading David Ogilvy’s biography by Kenneth Roman, a former chairman and CEO of Ogilvy & Mather. A sentence struck a chord (p. 85): Unless your advertising is based on a BIG IDEA it will pass like a ship in the night. And again (p. 107): how-to-name-your-company-infographic Picking a great name for your startup is harder than it sounds. One of the things to think about when choosing a company name is how it will look in the subject line of an email, according to cloud-based analytics company DataHero. Great companies in recent history have had between five and ten letters in their name and at least one hard consonant, such as Google, Starbucks and Verizon. For tips on how to navigate trademark availability and pick the best name possible for your startup, check out DataHero's infographic below.
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Website Builders: A Complete Guide to WYSIWYG and Drag-and-Drop Options Drag-and-drop WYSIWYG website builders have always been a topic of mixed opinions, and strong feelings, in the web design and development industry. While WYSIWYG editors and builders have been popular for quite some time, in recent years new options have emerged and in some cases the quality of code produced has improved. With the massive numbers of users that industry leaders like Wix have been able to amass, it’s not a wise decision for most designers and developers to simply ignore WYSIWYG website builders.
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