Quantifying Lead Generation Success for World-Class Data Solutions Provider - B2B Lead Generation Company Malaysia The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge World-class Branding Consultancy Gets Marketing Boost with Callbox The Client The Client is the world’s largest brand consultancy with a network of 33 offices in 27 countries. Over the past 40 years, it has created and managed branding campaigns for some of the world’s most recognized brands including BMW, P&G, and McDonalds. The Challenge Part of the Client’s marketing strategy is conducting a series of events each year. One of those events was a free seminar workshop held in Singapore and Thailand, aimed at introducing its branding solutions to potential customers.
Four Major Mistakes In Lead Generation Let us face it. No matter how much you plan or imagine your lead generation and appointment setting campaign in Australia, there will always be something that will stand in the way. Perhaps you may not realize it, or these may look too small to notice, but these might have a big impact on your campaign. Generating sales lead can become a real pain if you fail to consider these little lead generation mistakes that you might make.
Every Lead is Special (The Callbox Lead Nurturing Tool) - B2B Lead Generation Company Malaysia A repost from Callbox Singapore. Read the whole article here: Nurturing means to take care of something or someone to grow or develop or succeed. Every Lead is Special (The Callbox Lead Nurturing Tool) I was never a fan of Hindi films until I was able to watch “Taare Zameen Par”. It’s a directorial Hindi movie by Bollywood star Aamir Khan which starred Darsheel Safary as Ishaan Awasthi, a child who had special learning needs. Ishaan’s parents misunderstood him for being a troublemaker and dumb, which resulted him being sent to a boarding school for boys to be disciplined. Ram Shankar Nikumbh (Amir Khan), a substitute Art teacher, discovered Ishaan’s special learning needs which were never known by any other faculty in the boarding school. Ram helped Ishaan discover his special skills, and nurtured him to understand his academic lessons through daily tutorials and mentoring. Nurturing means to take care of something or someone to grow or develop or succeed.
Is B2B Lead Generation really just about the numbers? When B2B technology marketing executive Holger Schulze released his comprehensive B2B Lead Generation Trends 2013 study, most of the results are not surprising. Generating high- quality leads still remains as the number one challenge for B2Bs. Websites, email and SEO are still the most effective tactics. Lastly, creating compelling content is still the key to B2B lead generation success. Ways Malaysian Companies can Reinforce their Events Telemarketing Telemarketing is an important strategy Malaysian companies can use to publicize their events. However, cold-calling prospects to attend your event proves to be insufficient. What your event telemarketing needs is a good boost from these top tips courtesy of LeadForensics.com: Tip 1: Create an enticing pre-event campaign (and have some fun!) Creating a pre-event buzz around your brand is guaranteed to drive delegates to your stand, but you’re going to have to think outside the box if you want to stand out from the competition.
How to Create E-books that can Drive your Lead Generation Everything nowadays is highly shareable. And we owe it all to the internet for allowing unbridled social engagement. In the B2B industry, lead generation benefits heavily from this climate of increased sociability. For one, social media platforms like blogs are friendlier to your ROI than an outside sales campaign. Sites like LinkedIn and Twitter can also be used for your demand generation and lead nurturing processes. Ideas and messages can be shared across multiple channels and networks.
A Question for B2B Lead Generation Marketers: Are you Competitive? There’s always room for competition in any business undertaking – even in industries monopolized by a business giant, there should be at least one sole competitor. But there’s a difference between being competitive and aggressively assaulting your competition. As lead generation marketers, how competitive are you?
Build a Solid Understanding on IT Before Generating your First Lead! Becoming a successful marketing professional begins with making sure that you have the knowledge and skills necessarily to effectively promote your company to potential customers within its target audiences. This means that having a working knowledge about marketing theory as principles is non- negotiable. But you know what the other non-negotiable thing in marketing is? Having a solid understanding of the technology industry is essential especially if you’re about to target consumers for your IT products and Services. Essentially, we can sum this up the way Sun Tzu said in his famous book, The Art of War: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”
The Greatest Marketing Strategy Question: Inbound or Outbound? Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. Would you use the inbound techniques in SEO and social media, or would you put more focus on the outbound methods of traditional advertising, direct mail and phone calls? The following considerations will guide you in creating a successful marketing plan: