Top Three Reasons Why Personalized Websites are your Best Bet for Acquiring B2B Leads
Websites play a much bigger role than ever in terms of acquiring high quality B2B leads. Several articles and infographics (which we fondly mentioned in most of our articles) point to an increase this year of the average content marketing spend. Notwithstanding startups, large enterprises are contemplating a huge hike in spending for digital marketing efficiency. At present, focus is placed on personalized content. Buyers across B2C and B2B arenas have become much more perceptive with regards the messages they receive online and through traditional modes. This is backed by statistics from Triblio.com explaining that more than 50% of marketers see content personalization as a key ingredient to marketing efficiency as “personalized web experiences” promise sales increases by up to 20%. These are facts on the surface. Here are the top three as seen on an article by IronPaper.com: Increased conversions. Efficient communication. Enhanced loyalty. No doubt about it.
• Lead Generation