Australian Software Vendor Taps Callbox to Fast-track Sales in Asia-Pacific The Client The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. Its clients include Ingram Micro, The University of Sydney, Accenture, CitiStreet, and Acumen Alliance. The Challenge The Client has excellent brand recognition in Australia and its products have strong market potential. To boost its capability to compete squarely in the international market, the Client looked for an appointment setting company to carry out its objectives methodically: To educate prospects on the benefits of practice management softwareTo schedule product demos with interested prospects This campaign required technically sound telemarketers with firsthand experience in selling software systems. The Callbox Solution Following a campaign brief, Callbox set up an outbound telemarketing team. The Results Out of 88,000 calls, 17% resulted in positive contacts.
Your Guide to a Successful International Social Media Campaign There is no doubt that social media is where many people get all of their news and advertisements. Younger viewers have an even higher rate of social media use than older. Here are some tips for conducting a successful social media campaign across the world: Get the translation right Social media campaigns in multiple languages can be tricky. Create engaging content for your chosen demographic No one wants to read a long-winded sales pitch. Update consistently It is hard for many small businesses to find the time to conduct their own marketing on a regular basis. Send your message across the board It is important to not limit your social media campaign to just one or two platforms. Successful examples of great international campaigns Red Bull is one example of a very successful international social marketing platform. Know your target demographic One of the most important aspects of any marketing campaign is knowing your target demographic.
B2B Lead Generation Malaysia: Increasing Productivity In Today’s Appointment Setting Processes If there is anything that can be said about today’s appointment setting campaigns, it has to be in terms of efficiency and speed. Sure, we can say that we know the many ways to improve our productivity on the B2B leads generation floor, but to maintain a constant satisfactory performance throughout the day, every day of the work week, for extend periods of time, can be a daunting mission. More likely than not, we sales managers end up folding in the end. There are some things that you can do that will help make your marketing campaign consistently good for longer periods of time. Pair your poor performers with a better agentThere is such a thing as peer learning. Well, what else can you say about the different strategies that can be used to improve your business’ productivity?
A Brief Look on Australia Telemarketing Services Almost every business owner knows that if you want to speak with prospects from a certain locale, it is better to leave it to the experts within that same locality. One of the main reasons why many have opt to outsource their sales services to firms within their country is because they know that they already have a complete understanding about the locale’s cultural background and economic standing. Take Australian businesses as an example; if they want to outsource their sales campaigns, they are most likely to choose telemarketing companies based in Australia. Many Australian telephone marketing firms provide multilingual support.
Logistics Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through professional telemarketing, targeting their potential customers which might include: Logistics managersFreight forwardersCustoms brokersProject cargo service providers Dial 1 300.505.804 to speak with a Callbox representative.
How to Create Better and More Accurate Market Research Strategies In Asia Statistics tell us that businesses run more efficiently when they receive accurate and up-to-date data about their respective markets. For this reason, many B2B companies regard market research as top priority for such ends as revenue optimization and acquisition of high quality leads. Effective lead generation and appointment setting in this sense is hardly attained without the presence of effective researching. Information gathered through strategies like phone surveys and fill out forms can be leveraged for uncovering the present “pulse” of the market. However, being able to provide yourself with the needed intelligence to form better decisions requires implementing the best research tools and techniques. Here are a few of them that might just of help: Sample Segmentation Just like laboratory technicians, marketers have to experiment by using samples segregated into categories based on important demographic data such as revenue, number of employees, and location. Social listening
Up your IT Event Attendances through Effective Profiling Chances are you already know the importance of holding an event for promoting an IT product or service, or simply to supply the IT and tech market with new knowledge. Not only does it give your brand a reputational boost, but it also increases the volume of high quality leads you can contact and convert into sales ready leads. What you may not know at present is that finding the right people to invite can be highly daunting. Its importance goes without question. * Creation of better messages – Profiling is all about knowing certain trends presently existing in the market. * High-opportunity engagements – Once you understand the needs of your audience, you are able to tweak your event marketing strategies for optimum performance. * Establishing contacts – With a profiling system in place, you are able to establish networks even after the event has ended. Updated skills – Marketing automation is not always “automated.” #Effective IT event attendance#Effective profiling
How To Get More Clicks and Conversions With Benefit-Focused Headlines Whether you’re putting up an online ad or creating unbiased content, your long-term goal is to lure in readers and convert them into customers. But before you worry about that grand goal, you should know that there is an initial, yet more crucial goal at hand: That short-term goal is to have your content noticed, clicked, opened, and read. That’s what you need to achieve first. Obviously, if no one reads your content, there’s no one to convert, and there’s no way for you to reach your grand goal. How will people know how awesome your full content is if they are not convinced by its title? That’s precisely why headlines need to focus on the benefits right off the bat. Getting perk-specific If you want to be a thought leader, you should learn how to make content that highlights the benefits –starting with the headline. Content creators have no problem with 10 to 15-word titles as long as they serve their purpose. Targeting the problem Related: The Kinds Of Content Your Sales Leads Care About
Benefits of Outsourcing your B2B Appointment Setting Campaign Not all people are blessed with excellent communication skills. In fact, there are those who, even though they are not very good at what they do, are able to reach places because of their being articulate and word-savvy. That’s the reason why business marketers often outsource their appointment setting campaigns to B2B lead generation services providers. These firms fill in the communication aspect that may be lacking in internal personnel, and of course they also secure the bottom line for the business. That’s not the only benefit of outsourcing your appointment setting: 1. If your salespeople are setting their own appointments, they could be using half their time just generating meetings, with only the other half left to close the sale in a face-to-face meeting. 2. A good telemarketing company will gather, analyse and prioritise the relevant data so they get to contact the right people who are interested in your product or service. 3. 4. 5. Not all salespeople are built the same. 6.