background preloader

3 Facebook Commerce Success Stories

3 Facebook Commerce Success Stories
To be honest, there aren’t a whole lot of Facebook commerce success stories — at least not yet. Facebook storefronts are still relatively new, and most people don’t view the social network as a transaction platform, especially since most third-party Facebook storefront software doesn’t actually allow transactions within Facebook. But there are still good reasons to set up shop on your Facebook Page. Doing so can allow Facebook fans to browse your products before they’ve navigated to your website, help fans spread the word about specific products and direct traffic from Facebook to product pages on your website. It’s easy to get started with applications like Storefront Social or Payvment , and there’s a chance that your existing e-commerce software offers a Facebook storefront at no extra charge. Here are three small businesses that have successfully integrated stores into their Facebook Pages. BabyAndMeGifts.com sells gifts for mothers and babies. More Business Resources from Mashable:

http://mashable.com/2011/02/21/facebook-commerce/

How to Sell Products via Your Facebook Page Ever wished you could directly sell your products and services from within Facebook? If so, this post is for you. I decided to dig in and research the current landscape thoroughly, both to better understand the lay of the land and to save you the research hassle. It was only a matter of time before Facebook and e-commerce would converge. Until a little over a year ago, only storefronts existed on Facebook, where merchants could display and promote their products and, with “Add to cart” buttons, imply e-commerce functionality. But when users clicked on “Add to cart, they were whisked away from Facebook to the merchant’s website where the actual shopping-cart experience occurred.

Payvment Brings A Social, Virtual Shopping Mall To Facebook Payvment, a startup that allows anyone to create and operate a retail storefront on Facebook, is unveiling the first virtual shopping mall on the social network. Comprised of all the stores that use Payvment’s retail app for Facebook, the Mall offers over one million products from 50,000 retailers in a centralized place. Payvment’s Facebook App, which launched in November of 2009, lets anyone create a retail store on the social network. The app lets you set up products, categories of products (i.e. shoes, T-shirts, sweaters), import photos, list terms of service and shipping options and more.

Oreo Tries To Set Guinness Record for Facebook Likes The race is on for Oreo to achieve a somewhat obscure boast: a entry for Facebook likes. The brand started pursuing this goal at 9 a.m. ET today and hopes to establish a new record since no current one exists. people, however, set the bar at 45,000 likes within a 24-hour period. Sociable Labs Launches Custom Ecommerce Facebook Social Plugin Software With $7 Million Second Round Sociable Labs has just emerged from stealth and launched its hosted software service that provides large ecommerce websites with custom Facebook social plugins that increase conversions and referral traffic. Rather than implement standard Like buttons or develop their own Open Graph integration, Sociable Labs’ turn-key solution lets sites show their users the products that friends have bought or signed up for, who to ask for, recommendations, and relevant suggestions of friends to invite. To fund product development and marketing of the “ROI-Guided Social Design” hosted software solution Sociable Labs has raised a $7 million Series B round led by Battery Ventures.

4 Facebook E-Commerce Tips for Brands Jason Taylor is the vice president of Platform Strategy at Usablenet, a global technology leader in multichannel customer engagement. The company works with 25% of Fortune 1000 clients including Estée Lauder, Hilton, Delta, Victoria’s Secret and others. Follow @Usablenet on Twitter. Why “Want” & “Own” might be the most important Actions coming to Facebook Facebook is bringing a boatload of apps and actions onto the social network. Now, instead of just “Liking” something, you can say you read it, listened to it, or watched it, all through your favorite web and mobile apps. While a huge number of these semantically linked verbs, called Actions, are going to be appearing in various places around Facebook and Facebook-connected websites, two Actions might be more commercially significant than the rest: “Want” and “Own.” Because, if you follow the money, these two actions are most closely linked to Facebook’s main source of revenue, its advertising real estate and targeting.

www.sociablelabs.com Contact Us SCHEDULE A DEMO Products Overview Application Suite EverShare for Media EverShare for Retail How To Edit Facebook Custom Tab 6 Easy Steps March 5, 2011 by Jay Feitlinger For those that have upgraded their Facebook Fan page to the new Facebook format a new feature not well known is the ability to being able to customize the name of your Facebook tab pages. For those ShopTab business user who want to change their ShopTab from Shop to Buy, Search, Store, Check out our listings or any other format that can now be done by following the 6 Custom Tab Name steps below. IMPORTANT: You have to upgrade your Fan Page to the new layout before the application below will work on your Fan Page. How likely is to Facebook lower its 30 percent fee for developers on the platform? Facebook acknowledged in a regulatory filing that it might reduce the percentage fee it takes from developers building on its platform if it expands its payments business beyond games. Currently, the social network requires social games to use Facebook Credits, of which it takes a 30 percent cut of revenue when players buy virtual goods. Some developers have experimented with using Credits for digital goods like song downloads and streaming movies, but Facebook’s currency is not mandatory for these apps. Monday’s S-1 amendment is the first time Facebook has publicly suggested that it might change its revenue share structure. However, it is important to note that before the company goes public, it is required to include any relevant risk factors and forward-looking statements that could affect its business, however theoretical. For example, Spotify requires users to sign up using a Facebook account.

How Small Business Is Using Social Media [STATS] The University of Maryland's Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. The data comes straight from the university's third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008. The study concludes that nearly one in five small business owners are integrating social media into their business processes — Facebook and LinkedIn were the most popular sites. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.

5 Tips for Closing a Sale on Facebook Sean Cook is CEO of ShopVisible LLC. With more than 11 years of experience in online marketing, management and new technology innovation, Cook translates ShopVisible’s premier e-commerce platform solution into bottom line results for clients. Social ecommerce is becoming more and more important on networks like Facebook. More than another "new frontier," it is attracting innovative marketers that are taking advantage of new technologies and responding to their consumers. Working with fans to create unique shopping and sharing opportunities empowers the kind of viral experiences that were fundamental to Facebook’s own rapid growth and consumer engagement. But how can you maximize the social network to close sales for your own business?

Intuit Acquires Facebook Ecommerce Platform Payvment’s Team, Tech, And Patents While Ecwid Takes Its 200K Merchants Earlier today Facebook ecommerce platform Payvment announced it was shutting down and transitioning its 200,000 merchants to competitor Ecwid, but we’ve just discovered that’s because Intuit is acquiring Payvment’s team, technology, and patents. Update: Intuit has confirmed its purchase of Payvment to TechCrunch, saying “Intuit has acquired a team of highly skilled developers who will be of great value to the social teams at Intuit.” This morning, a message posted on Payvment’s website noted the team is “joining a new company,” and the platform will end its operations on February 28th. But we spotted some Payvment employees had switched their LinkedIn profiles to note Intuit as their new home. Sources confirmed the company Payvment hinted at was Intuit, who has bought its technology, talent, and IP.

Related: