Content Marketing Editorial Calendar Templates: The Ultimate List - Content Marketing Forum If you’re responsible for content within an organization, you need to plan out content for the upcoming weeks, months and year. This helps build alignment between teams and also keep writers accountable for their work. Based on Curata research, 90% of marketers are now using an editorial calendar. For high quality content marketing software with top-of-class calendar functionality, workflow and analytics, the Curata CMP content marketing platform is one of several options available on the market. There are also several excellent free templates available – included below. The following table lists the creator of the template, the format (Microsoft Excel, Google Sheets, WordPress plugin or PDF) and the accessibility (gated or un-gated). A more detailed description of each template and a peek at what each one looks like follows. Do you use a template that we haven’t listed here? Excel Spreadsheets Curata – Download here Accessibility: Gated Hubspot – Download here Accessibility: Gated Web.
A Dive Into The Social Media Abyss! - Creative Consultancies Creative Consultancies Instagram, Facebook, Twitter, Google Plus, Snap Chat, Pinterest, LinkedIn – the social media vortex is one that threatens to engulf us all in a sea of information and a time consuming abyss of hashtags and updates. Given that us creatives need time to actually create, what is the low down on social media for creatives? I recently organized a local artist networking event aimed to connect like minded spirits who live in the beautiful and creative Byron Shire where I live. Have a website. How to Create a Social Media Marketing Plan From Scratch This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. When I went rock climbing for the first time, I had no idea what I was doing. I’d imagine that a social media marketing strategy could feel the same way. If you’re starting from square one, it might feel equal parts thrilling and overwhelming. It’d help to have a plan. We’ve shared before about different parts of a social media strategy—the data and research and personal experience behind what works on social media. Update: we have a 25-day long (free!) Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. Oh, and our friends at online infographic maker Venngage were kind enough to wrap all that follows into a comprehensive infographic that’s easy to keep, share and reference: Social Media Marketing Plan I like to think of this plan like a roadtrip. Step 1: Choose your social networks Step 3: Find your voice and tone
How to Handle a Social Media Crisis Like Target Even good intentions can lead to a Spanish Inquisition. You can’t expect that – but you should always be prepared. Target’s latest social media crisis is a just a good example of how doing the right thing can lead to a massive headache. The company did everything right. Well, apparently not everyone liked it. Christian evangelist Franklin Graham posted some tweets that quickly went viral. We’ve set some monitors to track the conversation around the OffTarget campaign. The main audience in these conversations had affinity to Conservative, Christianity or Constitutional interests. Theses insights can later on serve the company’s future marketing efforts to change the sentiment around it to a more positive one. Social Media Crisis Routine Social media has its bless for brands but from time to time a crisis might happen. When such event erupts and the brand’s reputation is at risk it is useful to follow these steps: 1. First, make sure to track ongoing mentions around the brand. 2. 3. 4. 5.
10 Strategies for Running a Great Social Media Campaign Looking for some great strategies for your social media campaign? Well, then you have come o the right place my friend. As more and more content becomes available on the web, the attention span of the average user becomes even smaller. So it has become even more challenging for businesses to reach their target audiences. Thankfully, you still have the opportunity to promote your business on different social media platforms like Google Adwords, LinkedIn, Twitter, Facebook etc. Here I am going to share the top 10 tips that have made my online advertising campaign successful. Set Your Advertising Goals What do you want to achieve through your campaign? I always ask myself the following questions while running an ad campaign-Is getting likes, leads, downloads or new followers the aim of my ad? Set Your Budget Setting a budget and keeping a tab on how much you are spending for your social media advertising is very important. Grab Their Attention Understand Your Target Demographic Add Many Images
Social Media Strategy Template - Hootsuite Are you ready to take action on your social media strategy after reading How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence? We’ve created the Social Media Strategy Template as a working template and companion to that guide, so you can roll up your sleeves and start: Aligning your social goals (like reach) to your business goals (like sales)Auditing your social presence (and understanding your competition)Developing a winning content strategy—and measuring its effectiveness The bonus? We’ve created the Social Media Strategy Template in PowerPoint format, so once you’re finished you can easily share it with your team or present your strategy to other departments and even executives. To start building your social media strategy, just fill in the form on the right side of this page, and you’ll get instant access to your Social Media Strategy Template. Register Now to Access Your Template Ready to take the next step toward becoming a social business?
The Introvert's Guide To Succeeding In Business (+ Life!) - Leonie Dawson - Shining Life + Biz In the very beginning, when I was just starting out in business, I fretted. I knew that networking is important. I knew I was supposed to go to business breakfast meetings and have business cards on hand. I was supposed to “get my name out there” and do lunch with other peeps going in the same direction as me. I knew I was supposed to effortlessly make connections and be confident and have my elevator pitch down to a fine art. But here’s the truth of it: I hated the thought of it all. In short: I’ve sucked at traditional networking.And what’s more: It’s been okay. My business has continued to thrive and blossom and grow – it doubles in size each year. Obviously, being an introvert does NOT equal sucking at business. So lemme tell you how to succeed + thrive at this whole business game (even when you suck at that whole ole school networking thang)! 1. You were born a certain way for a very special reason. If you’re introverted or extroverted or right on the inbetween. 2. 3. 4. 5. 6. 7. love,
Ebook: 25 Actionable Social Media Strategies to Try Today We’re incredibly grateful to have the chance to learn from others and experiment for ourselves with what works best on social media. And we’re so very happy to share our best strategies with you! To collect all these favorite tips in one place, we’ve compiled our top 25 social media strategies into a free ebook that you can download below. We’ve included strategies for Twitter, Facebook, Pinterest, and more—all of which you can implement today, in just a few minutes and just a few clicks. Get your free copy of the Social Media Strategies ebook! Read further for a full list of the strategies that are included as well as a sample page from the book. 25 Actionable Social Media Strategies You Can Implement Today The full ebook includes 25 social media strategies that we’ve pulled from some of the most popular Buffer blog posts. A sample chapter from the book This is the first chapter from the book: Tip #1 – Share the same content multiple times. What to do with all these strategies
New FTC Guidelines on Endorsements in Social Media - Go Fish Digital When you see a recommendation made on Twitter or Pinterest for a product or a service, if the person endorsing it has a relationship of some type with the company doing the advertising of the product, there’s a requirement that the relationship driving the endorsement be disclosed. That’s true on Blogs as well. An endorsement should reflect a “Truth in Advertising” principle that any endorsements made be honest, and not driven by a relationship. The Federal Trade Commission’s (FTDs) new guidelines tell us things like this: Say you’re planning a vacation. You do some research and find a glowing review on someone’s blog that a particular resort is the most luxurious place he has ever stayed. The FTC issues informative guidelines, and updates those from time to time to help people understand how their rules fit in with new technologies, such as social networks. The reasons for making this update, include:
Boost Your Social Media Engagement With These Tips Everyone wants more likes, RTs, pins, favorites and shares on their social media posts. Isn’t that the point of social media, to spread your business and personal influence to as many potential followers and customers as possible? But how do you earn those RTs and shares? Listen to and engage with your Customers This one is easy and is one of the main elements of the Duct Tape Marketing Social Media System. Take time to listen to your customers. Imagine if you are a plumber, and one of your customers tweets their frustration with a DIY plumbing project they are working on. Add Visuals / Videos Social posts are much more likely to be engaged with if they have pictures or videos attached. If you have a new display in your shop, share a photo to drum up excitement. There are many great tools out there to create excellent custom graphics and infographics on a budget. Give Promotions Promotions can be a great way to spur engagement. Ask a Question Include a Call to Action
7 pasos para hacer un plan de social media [+Plantilla PPT y KEY] Un plan de social media marketing es un documento en el que se describen los puntos esenciales de una estrategia en redes sociales. Está estructurado en varias partes, cada una de las cuales aporta cierto valor al grueso del proceso. Ten en cuenta que no debes pasar por alto ninguna de ellas, pues de su adecuado encadenamiento depende el éxito de tus campañas en redes sociales. ¿Sabes cuáles son las partes esenciales de un plan de social media marketing? Si tu respuesta es no, ¡a continuación te las resumo! ¿Necesitas ayuda para crear tu plan de social media? Haz clic aquí para descargarte la plantilla "Plan de social media en 7 pasos" 1. No puedes partir de cero. ¿Qué necesidad tienes? 2. Un elemento esencial para desarrollar una estrategia de social media marketing es la web empresarial. ¿Tu web está preparada para cumplir lo que esperas de ella? 3. Ahora extiende un poco más el análisis. Con todo lo que has visto hasta ahora, ¿en qué redes sociales deberías estar? 4. 5. 6. 7.