How to Set up a Facebook Custom iFrame Landing Page Application

Editor's Note: We wrote a more up-to-date article about creating custom Facebook tabs here. Facebook recently announced that they would be discontinuing their support of the Static FBML app in favor of iframes. From a marketing perceptive this is actually some great news as FBML was pretty restrictive on what was and wasn't allowed within Facebook. I decided to investigate how much of pain is involved in setting up a custom tab on Facebook using an iframe. Below is a video with setup instructions step-by-step and a screenshot guide if you don't want to watch the video. The end result of this effort is this iframed application tab (for a contest that ends this Wednesday)! In order for this to work you must update your Facebook Fan Page to the newest settings. Set Up Your iFrame Page on Your Own Server For this to work you will need a webpage on your server that you will be iframing into your new custom tab. Head to Click on Set Up New App 1. 1. 1.

20 Examples of Great Facebook Fan Pages Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important. Up to this point, the top metric for social media marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz. Although only 15.4% of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing rapidly. One great way to do this is through a Facebook Fan Page. 1. Skittles launched a "Win the Rainbow" contest, asking its fans "what they would do for a Skittles vending machine," which garnered entries that racked up hundreds of thousands of views on YouTube. 2. 3. 4. 5. iTunes 6. The Jones Soda page has a number of engaging opportunities for fans. 7. 8. 9. 10. 11. 12.

7 Awesome B2B Facebook Fan Pages A little while ago I wrote a post about 20 Examples of Great Facebook Fan Pages . Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Like the general idea of inbound marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples. In order to understand how to incorporate these principles into a B2B Facebook Fan Page , we must first make sure that we understand the objectives of these pages. Engage Your Audience One of the main reasons that people "Like" a page is because they want to stay up to date with the latest happenings at a particular company. Encourage Sharing with Others Other ways to engage your audience include holding contests or offering specials to fans. Create a Conversation SalesForce IdeaPaint Forrester SteelMaster Buildings Cisco Symantec Neenah Paper

10 Top Small Business Facebook Page Designs to Inspire You Facebook pages is the place where a lot of inspiring innovation, marketing and design is happening on the social web. Major brands are often worth checking out as they can wow you with the the latest in innovation such as Facebook stores, inspiring embedded videos and designs that look like they cost a fortune. If you want to obtain some good ideas it is a good business practice to emulate elements of the most popular Facebook pages in the world such as Lady Gaga or one of the top company Facebook pages StarBucks. Most companies think they don’t have the budgets and resources to take it to that level. Some smaller companies who have realised the importance of a Facebook page as an extension of their website and blog are also providing great examples of what can be done on Facebook without big budgets. Social Media Examiner is running a competition for the best Facebook pages for small business so I thought it would be worth taking a closer look at some of the finalists. 1. 1. 2. 3. 2. 1.

Top 10 Small Business Facebook Pages: 2011 Winners! Small businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further! More than 1400 nominations came in from our contest. Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things). None of these businesses have huge budgets, yet they have all achieved amazing success. #1: Intrepid Travel Intrepid Travel is an Australian travel agency specializing in creating unique travel adventures. Fans: 79,018 What the judges liked: Great description of company philosophy on Info pageAppealing use of “photo of the day”Keeps customers returning through mystery trips (“surprise and delight” element) and an interactive gameCreates customer community on Meet Others page #2: Easy Lunch Boxes Easy Lunch Boxes makes healthy, green lunch boxes and containers. Fans: 11,606 #3: SnapRetail Fans: 3,455