Zoella Autilia FASHION FILTH L I L L Y S T E R I A How Gen Z Shops: Retail for a Constant State of Partial Attention By Christian Davies, Christian.davies@FITCH.com Meet the most complex shopper of all time – Generation Z. By 2020, today’s 14-19 year olds (Gen Z) will be the largest group of consumers worldwide, making up 40% of the U.S., Europe and the BRIC countries, and 10% in the rest of the world. The needs and behaviors of this group will influence the future of mainstream retail. How do retailers and brand owners engage with a new kind of shopper, who pays less attention, but with a sharper and hyper-informed eye? Gen Z is not a new species. They live in a constant state of partial attention, logged into multiple platforms across a mosaic world of their own making, but will know about a problem with a product or brand, or a promotion way before you do. Retail principles for attracting the Gen Z shopper So how can you create retail experiences that will appeal to “born digital” Gen Z? Human: Kochhaus (Germany) offers a solution to the question “What’s for dinner tonight?”
...Extraordinary People... India Rose Inside-Out - The Official Topshop Blog ETC LLYMLRS UK Beauty Blog: Makeup Reviews Beauty Tips How are Fashion Brands Working With Bloggers? - The Outreach Marketer Kristen Matthews | On 21, Jan 2014 During the past two years, brands and agencies have realized the need for bloggers to be integrated in to their strategies and learned how to build relationships with bloggers effectively. It’s no secret that “doing it with bloggers” has become one of the most powerful digital PR tactics. Now that the learning curve is starting to even out, brands aren’t merely “doing it” with bloggers for the sake of doing it. Oh no, they are starting to “do it” quite creatively… I absolutely love observing all of the creative campaigns going on lately that focus on the valuable word of mouth mentions that bloggers sprinkle to their networks about the brands they work with. Utilizing new and creative tactics in blogger relations, fashion brands especially are teaming up with bloggers and producing some really effective and creative posts together. “Bloggers have been major for our brand. Thirty-One Gifts Their tactic is simple yet effective. Apricot Collection