The range of social scientific methods has also expanded. Social researchers draw upon a variety of qualitative and quantitative techniques. The linguistic and cultural turns of the mid-twentieth century led to increasingly interpretative, hermeneutic, and philosophic approaches to the analysis of society. Conversely, recent decades have seen the rise of new analytically, mathematically and computationally rigorous techniques, such as agent-based modelling and social network analysis. Social research informs politicians and policy makers, educators, planners, lawmakers, administrators, developers, business magnates, managers, social workers, non-governmental organisations, non-profit organisations, and people interested in resolving social issues in general. There is often a great deal of crossover between social research, market research, and other statistical fields. Classification History Origins Sociological reasoning pre-dates the foundation of the discipline.
• Social Psychology