6 New & Innovative Social Media Campaigns to Learn From We're always on the lookout for innovative social media campaigns at Mashable. This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there. From utilizing online video in an inventive way to creating a unique presence on Facebook, these six social media campaigns are some of the most original pieces of work as of late. Let us know about your favorite recent social media campaigns in the comments below.
Top 10 Sales & Marketing Innovations of the Past 10 Years Top 10 Sales & Marketing Innovations of the Past 10 Years Sales Leaders have experienced a lot change in the past 10 years. Some have embraced it and some are still in denial. ContentTools Are You Interested To See How Interactive Content Can Help Your Business? Click below to receive your one-on-one consultation Receive My Consultation The marketing team carries a heavy responsibility, and their efforts often either boost or tank sales and revenue tactics. No pressure, right? Effective, modern marketing includes content sharing. 5 Content Marketing Strategies for Small Business This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. One of the most effective, lowest-cost ways to drive traffic and build awareness for your business is through content marketing: creating and distributing relevant content to attract, acquire, and engage your target audience. Content marketing can run the gamut from publishing status updates and photos on Facebook Pages and Twitter, to writing compelling blog posts and posting videos on YouTube. Popular types of content you can start with include how-to articles and videos, Q&As, behind-the-scenes looks at your business, photos and videos showcasing your work and first-hand accounts of your staff participating in local or industry events. While many businesses have already tried a hand at content marketing, not all have been successful at getting their content found, consumed and shared. 1.
LinkedIn Connections With Customers Leads to More Business, Study Says In a 2013 Sales & LinkedIn Survey, we found out lots of great info on how top sellers are leveraging LinkedIn. (Download Cracking the LinkedIn Sales Code). One statistic that really stood out was the difference in LinkedIn connections with customers. As you can see, top sellers were connected to almost 3x as many customers as everyone else who took the survey. But here’s an even starker contrast. If you look at the 55% of sellers who’d never generated an opportunity via LinkedIn, they’re only connected to 9.8% of their customers. River Instagram Tool Blog - Instagram search and engagement tips for brands When I started having fun with Instagram I didn’t know much. I heard that Instagram is great for brands, but what I didn’t feel right is that Instagram is a good fit for the tech business like ours which is not about pretty photos. At Colibri IO (a tech startup that loves creating marketing tools like River) we don’t really have that much to … Continue reading How to build a brand on Instagram in 7 easy steps First of all, thank you all for over 92300 replies to our survey (WOW!
HOW TO: Use Social Media for Recruiting This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And somehow, the pool of options always seems to feel both prohibitively large and prohibitively limited at the same time. Connecting With the Perpetually Connected Customer: Part II In the first part of this blog post, I described perpetually connected customers, also known as perpetuals, who use smartphones, tablets, and PCs. In Change This, digital analyst and futurist Brian Solis explains that these early adopters of the latest trends are “connected to each other and the world-at-large, they’re also connected to technology. They are born digital-first.” Let’s quickly review the three ways to connect with perpetuals that I covered last week: 1) Understand Their Immunities to Traditional Marketing First, perpetuals are immune to traditional marketing strategies such as the ubiquitous banner ad.
Four Creative Ways to Reward Your Facebook Fans This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base — and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans. "Fans have signaled a level of passion or connection with a brand, so rewarding that acknowledgement only further endears the brand to those fans," says Blake Cahill, principal and president of social media agency Banyan Branch.
Is Your Sales Process Ready for 2014? - CRM Connection - Microsoft Dynamics CRM Over 5,000 sales leaders shared their biggest obstacles during SBI’s 7th Annual Sales Research Study. “Sales process execution” was stated as one of those. It had surfaced as a bigger execution gap than years past. The sales force is trying harder to execute and not seeing a return. webris Before investing in content, you need to understand it I hate marketing buzzwords. “Growth hacking”. “Big data”. The Real Cost Of Social Media What’s the real cost of social media? Last week we looked at an interesting infographic on the value of social commerce and today we wanted to share another interesting infographic on the cost of social media. So how do your social media costs compare? These stats, which have been aggregated by Focus.com, show some good insights into how much brands are paying, on average, for their social media strategy and activities. The second half of this infographic shows some good stats on the benefits of social media, including a comparison of what an average Facebook fan will spend on certain brands compared to a non-fan.
Branding is key in filling the sales pipeline Companies are increasingly tying marketing activities to leads and revenue. Bur marketers feel frustrated with their ability to drive enough leads to meet the demands of sales departments, according to a new study by BtoB. According to the report, “Priming the Pipeline: Driving Awareness, Conversions & Sales,” 60% of marketers said their most important goal was generating more leads. How to Match Great Content to Your Sales Funnel In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. There's a long cycle that has a lot of money and resources at stake, so you need to nurture your prospects all the way through the process. It's about driving them through to the sale by creating great content at each stage of their journey. Navigating the Sales Funnel