DLC comienza a trabaja con la Universidad del Sagrado Corazón La Universidad del Sagrado Corazón (USC) y la agencia de la Cruz & Associates (DLC) se unen en un nueva relación profesional. Juntos comenzarán a trabajar para potenciar la educación integral de los estudiantes. “Sin lugar a dudas es un gran honor llegar a la casa de Sagrado Corazón. Nos unen muchos años de esfuerzos en conjunto”, dijo René de la Cruz, fundador y CEO de DLC. “Ser parte de una visión de cambio dirigida a fortalecer una educación completa para los estudiantes es algo que nos llena de mucha satisfacción. Nos honra la confianza que la Universidad ha depositado en nosotros”, añadió. Johnnie Walker's 'Keep Walking' Gets an Update With an Ode to Joy Johnnie Walker is calling on a diverse cast of characters -- from actor Jude Law and a race car driver to a psychologist who studies happiness -- as it overhauls its 16-year-old "Keep Walking" campaign. The new effort will be Johnnie Walker's "largest ever global marketing campaign," according to the Scotch brand. The new tagline, "Joy Will Take You Further.
Opera Opera (English plural: operas; Italian plural: opere) is an art form in which singers and musicians perform a dramatic work combining text (called a libretto) and musical score, usually in a theatrical setting. Opera incorporates many of the elements of spoken theatre, such as acting, scenery, and costumes and sometimes includes dance. The performance is typically given in an opera house, accompanied by an orchestra or smaller musical ensemble. Opera is part of the Western classical music tradition. It started in Italy at the end of the 16th century (with Jacopo Peri's lost Dafne, produced in Florence in 1598) and soon spread through the rest of Europe: Schütz in Germany, Lully in France, and Purcell in England all helped to establish their national traditions in the 17th century. In the 18th century, Italian opera continued to dominate most of Europe, except France, attracting foreign composers such as Handel. Operatic terminology
Metro Makeovers for the Abandoned Stations of Paris Anyone who wants to make a swimming pool out of an abandoned metro station neglected for 75 years, has definitely got my attention. The ghosts of the Parisian underground could soon be resurrected if city voters play their cards right in the upcoming mayoral elections. Promising candidate, Nathalie Koziuscot-Morizet, who would become the first female to ever hold the post in the capital, has released the first sketches of her plans to reclaim the city of light’s abandoned stations. (Update: Nathalie Koziuscot-Morizet did not win the election, but this is still pretty cool anyway).
The Apple bias is real If there's one constant on the consumer tech calendar, it's iPhone reviews day. Happening sometime between the announcement and the release of the latest iPhone, it manifests itself with glowing accounts of the latest Apple smartphone at the top of the page, and irate accusations of Apple-favoring bias in the comments at the bottom. This is as reliable a phenomenon as today's autumnal equinox. The funny thing is that everyone's right. Readers are right to claim that the iPhone is treated differently from other smartphones, and reviewers are correct in doing so. Apple makes more in quarterly profit than many of its mobile competitors are worth, and the success and failure of its smartphone plays a large role in shaping the fate of multiple related industries.
Tesla Autopilot fail videos emerge, because nobody likes to listen It hasn't been a week, but already, fail videos of Tesla's new Autopilot software are popping up on YouTube. This is not unexpected, as the automaker's founder, Elon Musk, admitted that it's still technically in a beta-testing phase. Still, it has the potential to send the tech-averse into a frenzy, especially when the media gets involved. The only problem with this is that it's not the car's fault as much as it is the driver's.
Do the new Apple watch ads feel Gap-y to you? Editor's Pick As tech advertising of late has started to blur together into one big emotional marshmallow, Apple appears to be taking a different tack in its latest ads for the Apple Watch. Steering clear of the zeitgeist of product as emotional connector, the series of spots seems to take a page out of playbooks of fashion brands and retailers such as the Gap or Target. Their spare, design-minded tableaux feature one or two actors against simple backdrops, accompanied by a cool selection of tunes. How Hillary Clinton would regulate Wall Street. Nothing exposes the chasm between the activist wing and the donor class of the Democratic Party like the regulation of Wall Street. The desire to assail too-big-to-fail-banks energizes the left and has propelled Senator Elizabeth Warren and the presidential campaign of . But some of the party’s most prodigious donors come from the financial industry and don’t much care for its vilification. And Bill Clinton’s administration oversaw the deregulation on Wall Street. All that makes the question of how would regulate the financial sector a crucial test of her campaign to win the Democratic nomination. With a plan she released Thursday, we got a first glimpse of how she would walk that balance beam.
3 reasons why you should be taking Snapchat seriously (hint: it's not sexting) I use Snapchat. Not only because my friends use it, but also because, as a social media writer, I feel obliged to experiment with new apps and tools. In using Snapchat, I quickly learned that my typical ‘image with a caption’ post was way behind the curve. Even my occasional doodles weren’t cutting it. My Snapchat contacts had unlocked a world of features and tools I didn’t even know existed, let alone how to use them. After much tutelage and research, I can now share with you several Snapchat features for filming, editing and sharing with friends that you might not know about, or maybe just couldn’t figure out how to use.
Facebook just took another giant leap into video that will raise alarm bells at YouTube Robert Galbraith/ReutersFacebook CEO Mark Zuckerberg Facebook just took a big leap in its ambitions to rival Google-owned YouTube as a central hub for people to watch digital videos (and to reap the lucrative advertising dollars that come with it). The company announced that it's testing out a long-rumored Suggested Video feature that will show Facebook users a bunch of related videos in a row after they've tapped one from their NewsFeed. Facebook says that it's starting to test putting ads between some of the clips, although the company didn't give any info about what the revenue break-down will be (Re/code's Kurt Wagner reported a 55% / 45% split, with the larger share going to creators, back in July). "While we’re still in the early days of testing, we’re pleased with initial results, which show that people who have suggested videos are discovering and watching more new videos," the company writes.