Inside Facebook Gold - Analysis, Data, and Reports on Facebook Publications Bullet-Proof Your Earned Media Campaign 03/21/2013 Brand marketers have been asking me the same question for over 20 years using different words. In the 90’s I called it the “Blair Witch Factor.” How can I spend $25K and deliver a $250 million ROI? Despite the quest, earned media isn’t always a good thing. With visions of sweet retweets dancing in our heads, brands must be exceptionally deliberate in how they provide a springboard to a digital conversation, for earned media to deliver on its promise. Make sure your story is untwistable To avoid the McDonald’s #McDStories trap (when you ask an innocent question and get a not-so-nice response), examine all the ways that things could go right or wrong. Have operators (that is, social media people) standing by 24/7 Monitor and respond to any posts that veer in the wrong direction. Likewise, they should be standing by 24/7 to look for golden opportunities Okay, Oreo -- I’ve dunked in the dark and I know that mostly marketers spread the tweet. Be prepared to take a joke Put money against it
Inside Mobile Apps - Tracking the Convergence of Social Platforms, Virtual Goods, and Mobile Apps Publications Developing A Real-time Strategy In The Age Of Twitter 03/21/2013 Brands are unquestionably shifting to “real-time” marketing. For some, this means accelerating from “brand as publisher” to “brand as newsroom.” The word “newsroom” conveys the commitment to high-quality storytelling and the urgency required to keep pace with the social landscape. Content value was first measured by consumption: did the message reach the right consumer with enough frequency? Now, brands invested in content must march to the fast-paced drumbeat of the social landscape. A successful and comprehensive approach to real-time digital strategy integrates content creation, technology, and audience development: Real-time Content Creation. -- Original content. -- Newsfeeds. -- Curation. Real-time Technology. -- Enables highly efficient publishing workflows, -- Facilitates communication and decision-making across vast groups of brand stakeholders, -- Manages rights and attribution, and Real-time Audience Development. -- Organic. -- Paid.
Facebook Sets July, 1, 2011 Deadline to Make Credits Sole Canvas Game Payment Option Starting at its developer conference last April, Facebook has been saying publicly for the past year that Credits would eventually be the only payment option in social games on the site (although it started saying so to developers months before). It had originally slated all developers to have completely made the switch by the end of 2010. While that has mostly happened, there are still many games not using Credits. So the company is announcing today that all developers who have games on canvas pages will need to move to only use Credits by July 1st of this year. For users, that means no more paying for currencies directly with credit cards or other methods that don’t somehow use Credits. For developers, it means more costs and benefits to plan for. Credits, along with whatever benefits it brings, also comes with a 30% revenue cut that developers have up to this point not had to pay. New Credits Promotions, More Stats
How to Master Facebook Marketing in 10 Days Do you like me or do you Like me? Like, what’s that all about? In high school, you were lucky if you could figure out how to conjugate a single verb in Spanish class. Application, or “App” for Short – Applications, apps, or applets are software programs used to facilitate content-sharing and interactions between your Facebook page, your website or blog, and users. EdgeRank – EdgeRank is the algorithm Facebook uses to determine which content appears in any given user's News Feed. 56% The percentage of consumers likely to recommend a brand to a friend after becoming a fan. Fan – When you or your customers choose to Like a company's page, you become a Fan of that company on Facebook. Friend – Friend is used as a noun and a verb in Facebook-ese. Friend List – A Friend List is just what it sounds like, a list or organized group of your Facebook friends. 78% The percentage of consumers who “Like” fewer than 10 brands. Page – A Page is like a website homepage, but on Facebook.
UM NY - Global Headquarters for clients for media owners for careers for journalists How can I display events within a Facebook application Display Facebook Events To Your Website with PHP, FQL and jQuery <title>Display Facebook Events to You Website</title> body{ font-family: "Proxima Nova Regular","Helvetica Neue",Arial,Helvetica,sans-serif; .clearBoth{ clear: both; .event{ background-color: #E3E3E3; margin: 0 0 5px 0; padding: 5px; .eventImage{ margin: 0 8px 0 0; .eventInfo{ padding:5px 0; .eventName{ font-size: 26px; .floatLeft{ float:left; .pageHeading{ font-weight: bold; margin: 0 0 20px 0; <? date_default_timezone_set('America/Los_Angeles'); require 'fb-sdk/src/facebook.php'; $facebook = new Facebook(array( 'appId' => 'changeToYourAppId', 'secret' => 'changeToYourSecretId', 'cookie' => true echo "<div class='pageHeading'>"; echo "This event list is synchronized with this "; echo "COAN Dummy Page Events"; echo "</a>"; echo " | "; echo "Tutorial Link: Display Facebook Events To Your Website with PHP, FQL and jQuery"; echo "</div>"; $fql = "SELECT name, pic, start_time, end_time, location, description event eid IN ( SELECT eid FROM event_member WHERE uid = 221167777906963 ) start_time >= now() start_time desc";
35 Great Social Media Infographics 35 Great Social Media Infographics [Note: I recently updated this compilation to include some more recent visualizations... you can see it here.] Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information. It’s very helpful to use infographics in presentations, reports, articles, etc., to convey concepts. Most of these have been scaled down or cropped. If you know of any good ones that I’ve missed, please leave a comment and let me know! 1. 2. 10 Levels of Intimacy in Today’s Communication 3.
Customer experience is the new brand. | NEXTNESS By DT Digital Sydney’s Phil Whitehouse. We are living out our careers on shifting sands. But from here, in our offices and behind our desks, it’s easy to lose sight of just how big these changes are. The seismic transfer of power and influence from large organisations to individuals is increasing at an extraordinary rate. It’s human nature to play down the extent of these changes, especially when our careers have been built on the status quo. Commentators occasionally draw parallels with the impact of movable type. It’s clear that hoping things will calm down isn’t a strategy for success. But exhibiting style with substance through conventional marketing channels is fine, and helps to establish a brand identify synonymous with integrity, purpose and dependability. The simple answer is that you start with the customer, and work backwards from there. People are messy. The trick is in acknowledging that people are messy, and can interact with your brand in any multitude of ways.