IT Firm Uses Callbox to Divide and Conquer Market - B2B Lead Generation Company Malaysia The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutionsused by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promoteits products.While the telemarketing companywas able to deliver good numbers,the Client recognized that much of its time was spent meeting and dealing with people who were not ready to engage or ultimately unqualified. To make best use of its in-house resources, the Client sawthe need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. To identify more narrowly defined potentialcustomers and how to best reach them.To allocate more accurately its sales resourcesto meeting sales-qualified prospects. The Callbox Solution The Results
Redefining Lead Generation With SEO Marketing - B2B Lead Generation Company Malaysia Having a hard time generating qualified sales leads? That is to be expected. With the world economy still feeling the after-effects of the financial meltdown in the United States and Europe (and there is no denying that everyone still feels it), finding prospects can be pretty difficult at this point. This form of marketing works by improving the standing a website, or group of websites, in internet search pages. Remember to research your market well. Once you have established your presence in the Internet, and search engine results appear to be favorable, then it is the time for you to engage in a more aggressive sales campaign. Of course, if you have a hard time negotiating and doing business with prospects on the phone, it would be a good idea to work with a professional lead generation agency, then.
Behavioral Targeting for Lead Generation: Thumbs Up or Thumbs Down? One of the basic requirements for a marketing message to be accepted by the online public is relevance. Everyday, people encounter thousands of ads wherever website they go, and it’s almost impossible to capture the real interest of those who are really in the market for a purchase or service. That’s where behavioral targeting comes in. Wikipedia defines ‘behavioral targeting’ as “a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.” We usually see these in website ads and also social network sites which are tailored based on a user’s search history. Behavioral targeting helps boost lead generation by making users’ web browsing experience more “personalized” and thus allows them to consider multiple channels of marketing. What’s the catch? Why it’s still an advantage Behavioral targeting does not assess your interests based on just few data.
Malaysia Lead Generation Tips: Master the Basics In B2B lead generation, some terms are being used interchangeably, such as marketing and lead generation, lead and prospect, telemarketing and cold calling, and all that. I used to think that I could always do it for convenience but found that doing so can create confusion in a team and have a dramatic impact on their B2B marketing efforts. Probably the most common terms used interchangeably are lead and prospect. What is the difference between leads and prospects? The definition of business lead has become so complicated that if you ask sales professionals you would get tens of different answers. Prospects, on the other hand, know who you are and have given you information to initiate a B2B telemarketing call or to send an email. Why are these distinctions important? Knowing the difference between a B2B lead and a prospect will help you determine the level of progression of each individual in your database and enable you to take appropriate action to move them along the sales process.
Why Use Telemarketing to get Leads for ISP in Australia? Admit it. When your phone’s ringing and you don’t know who’s calling, chances are you won’t answer it. The reason we put names to numbers is because we want to know who’s on the other end and decide whether to take the call or not. Truth be told, there are few things we hate more than some company’s sales rep asking about our buying habits and such. How did those guys get our number in the first place? See, “cold calling” is a little bit like stalking, only more glorified, and done in good faith. A survey carried out by B2B Marketing in association with The Telemarketing Company produced some reassuring statistics: Over 50% of respondents have increased their use of telemarketing over the last couple of years. tweet this! 45% of companies surveyed increased their expenses on telemarketing in the same period. tweet this! 75% of respondents use telemarketing to prospect and acquire customers. tweet this! Brings a Captive Audience The ISP business is one that needs extra-aggressive marketing.
Productivity in B2B Lead Generation: Why Complacency could be a Bad Habit Success in any undertaking is usually judged on paper, but sometimes, numbers and data aren’t enough to paint the whole picture. Marketers are naturally inclined to rely on evaluative statistics to assess their progress, but there is a catch. There are things that statistics cannot measure, such as your marketing team’s determination to reach your lead generation goals. You also cannot measure – with absolute certainty – the level of satisfaction of your clients. That is why business marketers should avoid being complacent on the current progress of their campaigns. While measurable data can represent the growth and outputs of your marketing activities, it’s still important to check those which can only be measured by allotting personal attention to discuss about the present and future conditions.Hold regular meetings to check up on individual and team progress.
To Use or Not to Use a Script? A Financial Lead Generation Question Anyone who has an interest in English literature would easily declare Hamlet’s existential query as one of the most celebrated passages in Shakespeare’s collection of proto-“emo” tragedies. “To be or not to be?” establishes the dilemma of life in such an intriguing way that we simply couldn’t resist tackling it subjectively. Meanwhile, financial service providers are also facing dilemmas of a similar magnitude in their B2B lead generation, one of which is the use of a telemarketing call script. There are numerous reasons, and (as a marketer who is as confused about call scripts as Hamlet is about human destiny) you might want to review these and determine what you think would work for the financial services market. To Use… …a call script is to provide context and urgency. “For those that have a more detailed product or offering once interest is shown they can then follow the script according to the guidelines,” the article says. Not to Use… …a call script also has its merits. The answer?
How to Make Targeted Lead Generation Campaigns in Malaysia For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
Demand Generation Solutions for Startups SMEs are at the bottom of the B2B food chain. The obvious reason is that they only possess limited financial resources to mobilize their lead generation and appointment setting arm. More importantly, they struggle with increasing brand visibility and market awareness. Indeed, small-scale B2B businesses confront a plethora of difficulties in their demand generation efforts, not involving campaign finances alone. A business manager also needs to consider choosing the best marketing channels that offer advantages in terms of generating qualified lead traffic and ensuring a steady flow of revenue. And while it is easy to use social media as a primary lead generation tool, B2B marketers should consider other content channels as well. For better growth possibilities, take into account the following strategies for better brand awareness. Trade shows. Webinars. Slide presentations and infographics.
What Will Make Telecommuting Work In Lead Generation? - B2B Lead Generation Company Malaysia When you want to improve your lead generation process, you need to use different marketing and business tactics to maximize your performance. One of the most popular methods you can employ is through telecommuting. This creates a very flexible set-up for the generation of qualified B2B leads. Still, there are issues with this tactic, namely in reliability and collaboration. Technology – this is one point that you have to remember well. Of course, outsourcing the job to professional lead generation services is also a feasible plan.