5 Key Steps towards Engaging Sales Appointments for Singaporean Companies Singapore indeed deserves to be called for what it is – a loud and proud commercial lion, its eyes set on expanding the growth of its financial and IT sectors this 2015. This is a good thing since the influx of investments brings with it huge opportunities to realize growth for your company. B2B appointment setting in Singapore is no doubt a serious endeavor, one that requires you to know the best approaches in engaging B2B prospects through a telemarketing call. To better prepare for sales engagements in Singapore, try these tips for a constantly productive appointment setting campaign. 1. Profile your leads.There are probably thousands of business prospects up for grabs out there in the Lion City. 2. 3. 4. 5.
Callbox and the Quartered Success of The File Transfer Expert The Client Industry: File Transfer Appliance Location: Singapore Headquarters: Germany A group of file transfer software experts from Germany founded this File Transfer Appliance Company in 1996 which later spanned to France and Singapore in 2007. The company stands on a mission to offer the latest Hardware Technologies coupled with the leading Software Solutions as “Plug-and-Play” appliances designed for security problems and compliance tasks. Target Criteria Location: Singapore & Malaysia Industries: Oil & Gas, Architecture firms, Precision Engineering firms, Property Developers, Advertising Media or Graphic Design Houses, Large Manufacturing companies, Government-linked companies, Lawyers, Health, Pharmaceutical companies, and Building and Construction. Annual Turnover: More than SG$ 2 Million Employee Size: More than 20 Target Contacts: Directors, Business Owners, IT Managers, Person in Charge of IT Campaign Type : Lead Generation Summary The initial campaign production delivered 19 leads.
What to do when recession strikes in Singapore Singapore has one of the most stable economy, is recession ruining it? Should businesses and lead generation companies worry about it? I found an article by David Kho discussing this. The word on the street is that Singapore could be heading for a recession. However, not all economists agree. Don’t worry But as investors, should we be worried by a possible contraction of the Singapore economy? Peter Lynch, probably one of the best investors of our time, once said: “The thing to remember is that we’ve wriggled out of every recession since the one that turned into the Great Depression.” Read the whole article here.
How to Foster Commitments that can Improve Appointment Setting Every B2B partnership entails long-lasting implications. From lead generation to appointment setting, each component that fosters such bonds promise a steady stream of consumer demands as well as revenue. The last thing a company wants in this respect is a weak relationship. Parting from high profile B2B leads at the earliest phases of direct engagement is heartbreaking as much as it is devastating to one’s image among potential prospects. Thus, B2B marketers should exert extra effort in building adamant relationships with their B2B leads. Here are ways that telemarketing teams could apply to achieve better customer rapport. Aim for better appointments, not conversions. From experience, B2B marketers point out that some appointment setting failures are caused in part by focusing too much on the future. Improve the leadership skills of your appointment setters. People outside the B2B world find telemarketing easy. Be specific in your offers. Everybody values his or her time.
Want to be Productive? Stay Positive Ever had those days when you felt like not doing anything at all? Weren’t you in a state of pure bliss? Do you often seek to go back to those days when you just don’t give a darn? Then again, reality hits you square in the face and tells you to stop daydreaming and start working. B2B marketers should know this, considering that they have a ton to worry about. We don’t want to bum you out. As a solutions provider for companies in say the health care and IT industries, you are in this constant struggle to harness the best means to acquire B2B leads and close as many sales as possible. In this sense, enhanced productivity shouldn’t be ignored and should always be something that determined B2B companies should always strive for. Easy: Stay positive. Having a positive attitude towards marketing can get you as far as attaining utmost efficiency and productivity. Stay positive with these important tips in mind for your lead generation and appointment setting. Set SMART-ER goals.
B2B Lead Generation: Deliver to Delight vs. Dispense What’s the difference between a good business and a great business? Well, a good business is one that makes a profit and is likely to endure the challenges of time and competition. Meanwhile, a great business goes beyond selling – it also aspires to be of service to its clients not only on a transactional level, but on an emotional level as well. People who support your business want your products or services, but they also want your concern. Delivering to dispense: Doing business without a heart Of course, nothing is wrong with generating profit. Sadly, there are businesses that do just that. Why? For a business that lasts, deliver to delight What is it that you want people to think of when they hear your business brand or see it online? Customers and clients don’t just create a perceived reputation out of the blue; they have to see or experience something before they think positively towards a business.
Top reasons for hosting events in Singapore We are known for many identities, of which, “Food Paradise” is commonly heard of. Being known as a tiny island on the map, Singapore has certainly built a name for herself over the last few decades. Apart from being a country that is known for food, Singapore is also recognized for being one of the top choices as events destination. From lifestyle to business events, many event organizers are laying eyes on our garden city to hold their events. World-Class Facilities With spacious convention halls such as Suntec City and The Marina Bay Sands, it is no surprise to hear international events and business conventions being held locally. Strong Social-Cultural Impact As the influence of western culture is vast and pervasive, it is no surprise to see Singaporeans enjoying social and lifestyle events such as beer and food festival. Ease in Mixing Business with Pleasure Besides being voted as one of the top 10 business hubs, businessmen do feel exoticism with a familiar comfort.
Bored Email Subscribers- Breathe life into your email marketing campaign It only takes one uninteresting message for your subscribers to mentally tag your emails as boring. That’s why every email is important – it should be able to maintain a high level of relevance and interest for them to keep opening your future emails. But yes, a decline in open rates is almost inevitable, especially when you’ve been catering to the same people for a long time. In these cases, you need to revitalize your readers’ interest and find new ways to make the online relationship ‘fresh’. Here are some of the things you can do to lift the boredom curse from your email subscribers: Let them tell you what’s wrong Something is definitely amiss. What exactly do they want to receive from you? Make minor tweaks on appearance and presentation It wouldn’t hurt to test a few new templates – actually, a decline in interest is the best reason why you should do it. Make it extra-personalized for the chosen few Basically, ask for permission to keep the communication lines open with them.
Why it’s a Good Time to Market Mobile Security Solutions in Singapore Nothing but optimistic numbers for the mobile tech market. A comScore report noted a sharp rise in mobile usage, which is expected to surpass desktop and laptop usage by the end of 2015. The Global Web Index, meanwhile, reported recently that smartphones have become increasingly prevalent. It found out that around 80% of internet users rely on mobile devices for various activities such as research, information-sharing and financial transactions. But along with this perceived increase in mobile usage come more pressing threats to data security that would greatly offset the optimistic tides. According to a report by Entrust, cyberattacks have cost mobile users $10 million in financial losses. At this point, many are looking to the software development market for effective solutions to counter spyware, data phishing, and identity theft. The climate for increased mobile data security is something that Singaporean IT and software entrepreneurs must leverage.
The Most Neglected Problems in B2B Appointment Setting It is often stipulated that businesses in the B2B industry can never live without appointment setting activities. Fact is most sales engagements depend on proper techniques in meeting decision makers. Once you apply the correct approaches, you might find yourself a step closer towards gaining a closed deal. But another fact remains: finding the right formula for setting appointments seems like finding a needle in a haystack. It is obvious that companies are focusing their resources on concocting a harmonized marketing and sales plan that promises a good influx of sales-ready prospects and ROI. Finding the right strategy is impossible until you acknowledge the fact that there are other problems at play. Poor lead nurturing infrastructure. Inefficient call scripts. Inaccurate data acquisition. If you think you can’t handle these issues alone, a competent and B2B-savvy firm can always be considered for lead generation and appointment setting activities. Please follow and like us: