5 Key Steps towards Engaging Sales Appointments for Singaporean Companies Singapore indeed deserves to be called for what it is – a loud and proud commercial lion, its eyes set on expanding the growth of its financial and IT sectors this 2015. This is a good thing since the influx of investments brings with it huge opportunities to realize growth for your company. B2B appointment setting in Singapore is no doubt a serious endeavor, one that requires you to know the best approaches in engaging B2B prospects through a telemarketing call. To better prepare for sales engagements in Singapore, try these tips for a constantly productive appointment setting campaign. 1. Profile your leads.There are probably thousands of business prospects up for grabs out there in the Lion City. 2. 3. 4. 5.
4 Steps to Improve Email Response Rates There’s no doubt that email leads other B2B marketing channels by a wide margin in terms of reliability in generating qualified sales leads. Along with company websites and in-person events, emails continue to top the priority lists of any forward-thinking marketer. Cold-hard facts and figures make a telling case of this. But there’s reason to believe that not all email campaigns follow best practices. You cannot really fathom a feeling that recipients decline to respond to your messages. Clearly, this is a dilemma common among many B2B businesses. Align Messaging and Offers. Be Creative. Create Urgency. Ensure Understanding. Source: Email Marketing ABC’s: 5 Tips to Increase Demand Generation Email Response Rates Please follow and like us:
What to do when recession strikes in Singapore Singapore has one of the most stable economy, is recession ruining it? Should businesses and lead generation companies worry about it? I found an article by David Kho discussing this. The word on the street is that Singapore could be heading for a recession. However, not all economists agree. Don’t worry But as investors, should we be worried by a possible contraction of the Singapore economy? Peter Lynch, probably one of the best investors of our time, once said: “The thing to remember is that we’ve wriggled out of every recession since the one that turned into the Great Depression.” Read the whole article here.
What a Concept! Slices of Life and Marketing Wisdom from Robin Williams He could be anyone you wish him to be. But he was always good at what he loved: entertaining people. For most of his career, Robin Williams was a man of many faces who gave us every reason to love and laugh at life. Whether he was an air force radio DJ, an idealistic literature professor, an old, blunt Scottish nanny, or a wax replica of a rough riding US president, he always had something to say on issues that challenge our ability to smile. We can be sure that even the world of B2B marketing is fraught with these issues. Take heed of these legendary words. “Boys, you must strive to find your own voice, because the longer you wait to begin the less likely you are to find it at all.” Perhaps, one of Robin Williams’ most compelling characters is that of an English teacher who rouses his students to break free from their ascetic chains. “I know size can be daunting… But don’t be afraid…” Playing a romantic mentor of a tap-dancing penguin, Williams teaches us that indeed size doesn’t matter.
Want to be Productive? Stay Positive Ever had those days when you felt like not doing anything at all? Weren’t you in a state of pure bliss? Do you often seek to go back to those days when you just don’t give a darn? Then again, reality hits you square in the face and tells you to stop daydreaming and start working. B2B marketers should know this, considering that they have a ton to worry about. We don’t want to bum you out. As a solutions provider for companies in say the health care and IT industries, you are in this constant struggle to harness the best means to acquire B2B leads and close as many sales as possible. In this sense, enhanced productivity shouldn’t be ignored and should always be something that determined B2B companies should always strive for. Easy: Stay positive. Having a positive attitude towards marketing can get you as far as attaining utmost efficiency and productivity. Stay positive with these important tips in mind for your lead generation and appointment setting. Set SMART-ER goals.
Marketing Trends in Asia That Will Still Work in 2016 ‘A bow, handshake, smile, eye to eye contact are just as important as the business itself’ said Judy Caroll in an article Expanding Business in Asia 2016. Asia has always been known for their rich culture and tradition that never get carried away by trends even in business they are very particular in their beliefs and they value real relationship more than ever but this does not necessarily mean that they would disregard changes that will improve their business. According to forrester.com, B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Read more.. Hubspot survey, State of the Inbound 2015 Asia, also find out that, 3 out of 4 marketers in Asia prioritise an inbound approach to marketing. Digital Marketing has brought people, things, and places closer than one could ever imagine. A Cogent Content A content should be comprehensive, relevant and valuable.
Top reasons for hosting events in Singapore We are known for many identities, of which, “Food Paradise” is commonly heard of. Being known as a tiny island on the map, Singapore has certainly built a name for herself over the last few decades. Apart from being a country that is known for food, Singapore is also recognized for being one of the top choices as events destination. From lifestyle to business events, many event organizers are laying eyes on our garden city to hold their events. World-Class Facilities With spacious convention halls such as Suntec City and The Marina Bay Sands, it is no surprise to hear international events and business conventions being held locally. Strong Social-Cultural Impact As the influence of western culture is vast and pervasive, it is no surprise to see Singaporeans enjoying social and lifestyle events such as beer and food festival. Ease in Mixing Business with Pleasure Besides being voted as one of the top 10 business hubs, businessmen do feel exoticism with a familiar comfort.
Proper Demand Generation for Proper B2B Results One of many challenges facing B2B companies today is increasing brand exposure. This comes as a wide variety of online lead generation tools are made available. Marketing expenditures in the industry are also set to increase relative to increasing competition. In demand generation, companies need to provide cost-efficient and effective strategies. The practice mainly involves broadcasting one’s identity towards one’s intended audience. At this point, it is essential to have a solid content marketing structure. But aside from spending for company blogs and webinars, it is also essential to learn about applying demand generation strategies. Some businesses may feel confident in achieving such objectives. Take these tips in mind, and you might just expect positive results ahead. Trade shows and other events. Email marketing. Webinars. Video. Applying these B2B demand generation strategies can be rather difficult. Please follow and like us:
Why it’s a Good Time to Market Mobile Security Solutions in Singapore Nothing but optimistic numbers for the mobile tech market. A comScore report noted a sharp rise in mobile usage, which is expected to surpass desktop and laptop usage by the end of 2015. The Global Web Index, meanwhile, reported recently that smartphones have become increasingly prevalent. It found out that around 80% of internet users rely on mobile devices for various activities such as research, information-sharing and financial transactions. But along with this perceived increase in mobile usage come more pressing threats to data security that would greatly offset the optimistic tides. According to a report by Entrust, cyberattacks have cost mobile users $10 million in financial losses. At this point, many are looking to the software development market for effective solutions to counter spyware, data phishing, and identity theft. The climate for increased mobile data security is something that Singaporean IT and software entrepreneurs must leverage.
Outbound Marketing: Reaching out to your Target Market Even with the advent of inbound marketing which aims to ‘attract’ audiences instead of chasing them, there’s still a significant need for outbound activities. After all, deliberately reaching out to prospects isn’t just about hard selling; sometimes, outbound efforts help maintain the fluidity of other marketing campaigns. Well, we can’t just wait for leads to come in. That’s a lot of opportunities to waste. We all know that the product or services we are offering is not for everyone. According to a very insightful post at DuctTapeMarketing.com, outbound marketing can be used in different ways to spell success for a business #1: Find a Guest Blogging Partner To Assist You Finding a guest blogger to get instant PR and advertisement for your company is profitable. Aside from branding, this will also send traffic back to your site and grow your search engine rank. Related: NEVER Forget these 7 Ground Rules for Creating Engaging Content #2: Capture Your Target Audience Through Email