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Shopping Cart Page Checklist: 16 Things I Look For Last week in Checkout Optimization: Are You Testing The Wrong Thing?, we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had nothing to do with web usability and design, but the customer’s willingness to complete the purchase at that given time – including “sticker shock,” a desire to comparison shop, or they simply were not ready to purchase yet. We discussed ways each FUD (fear, uncertainty and doubt) could be addressed on your shopping cart page, with a promise to cover the design and usability goodies as a follow up (i.e. this post!) While there’s no recipe for an “ideal” shopping cart page, there are elements I look for when reviewing a site – both “must haves” and “nice-to-haves.”

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ekomi Premium Edition 9.2 Release Available - GoldMine CRM The new release of GoldMine Premium Edition 9.2 is now available for download. We’ve incorporated new social media views and improved links to Google Search and Maps to provide more information on your contacts. These new links will help you manage your business relationships by integrating Facebook, Twitter, LinkedIn and Google to help you build enduring relationships. LinkedIn contact search – Shows the LinkedIn profile for each GoldMine contact’s connections with one click access, allowing you to quickly see their profile and their connections so you can contact a colleague or friend for insight and assistance in establishing the relationship. One last item: this is our first release addressing the evolving social media area. We’d like you to try it for a few weeks – and then let us know your ideas on what else we can do to make this integration more useful.

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Canadian Postal Code Database, Commercial Edition The Canada 6-digit Postal Code Database, Commercial Edition is our most comprehensive Canadian Postal Code data product. It is 100% compatible with our Distance and Radius Programming tools and is a great tool for establishing time zones for your Canadian customers. If you need a comprehensive database of Canadian postal codes, the Commercial Edition is your best bet! We update our Canada Postal Code databases monthly with official Canada Post data so you can be confident that you are downloading the most current postal code database available.

Geocoding addresses A common need: given a physical (mailing) address, find the geographical coordinates in order to display that location on a map. This is called "geocoding." Open Apps/Libraries Nominatim is a project to use OpenStreetMap for geocoding. Stagecoach Inn The original Stagecoach Inn, called the Grand Union Hotel, was built in 1876 at the southwest corner of what is now Ventu Park Road and the Ventura Freeway. James Hammell, a Santa Barbara businessman, had the hotel built of redwood from Northern California at a cost of about $7200. Constructed in the Monterey style featuring two stories, wraparound porch and balcony, the hotel was publicized in a Ventura newspaper as a pleasure resort. "Shooting, fishing, and bathing, and a first-rate table are among the good things on hand for visitors," said the newspaper write-up that appeared the summer the Inn opened. Stagecoaches continued to ply their way through the Conejo Valley into the late 1800s and many hotel guests used that mode of transportation.

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