Shopping Cart Page Checklist: 16 Things I Look For Last week in Checkout Optimization: Are You Testing The Wrong Thing?, we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had nothing to do with web usability and design, but the customer’s willingness to complete the purchase at that given time – including “sticker shock,” a desire to comparison shop, or they simply were not ready to purchase yet. We discussed ways each FUD (fear, uncertainty and doubt) could be addressed on your shopping cart page, with a promise to cover the design and usability goodies as a follow up (i.e. this post!) While there’s no recipe for an “ideal” shopping cart page, there are elements I look for when reviewing a site – both “must haves” and “nice-to-haves.” Must Have Shopping Cart Page Features 1. The cart summary is the customer’s last review before initiating checkout. Believe me, customers will blame you for an error before considering they may have made the mistake. 2. Don’t laugh. 3.
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How it works Mazeberry | Innovation Web Analytics : Experts Multitouch Analytics ekomi Premium Edition 9.2 Release Available - GoldMine CRM The new release of GoldMine Premium Edition 9.2 is now available for download. We’ve incorporated new social media views and improved links to Google Search and Maps to provide more information on your contacts. These new links will help you manage your business relationships by integrating Facebook, Twitter, LinkedIn and Google to help you build enduring relationships. LinkedIn contact search – Shows the LinkedIn profile for each GoldMine contact’s connections with one click access, allowing you to quickly see their profile and their connections so you can contact a colleague or friend for insight and assistance in establishing the relationship. One last item: this is our first release addressing the evolving social media area. Watch a recorded webinar led by Paul Petersen, General Manager of GoldMine, and Jamal Ahmad, Senior Product Manager of GoldMine, in which they discuss the features and benefits included in GMPE 9.2. (19 minutes) Learn More About GoldMine Premium Edition 9.2
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