Sales are Down in the Dumps? Better Check these Numbers - B2B Lead Generation Company Malaysia
B2B enterprises – from commercial cleaning providers to IT management consultants – need to underscore the effectiveness of their lead generation campaigns. But if they ever experience a fall in revenue, they might want to review their performance in terms of winning sales. ZoomInfo.com presents the most important marketing metrics that managers need to maintain sales productivity. Number of Qualified Leads Generated – Knowing the number of leads that marketing generates and passes to the sales team can help identify if their efforts are working. The number should always be increasing and can help determine when campaigns need to be adjusted. Lead to Customer Conversion – How many leads turn into opportunities, and how many opportunities turn into sales? Inbound Calls Per Campaign – Your phones may always be ringing, but are the right people calling? Opportunities Per Campaign – This is one of the most important sales metrics to consider. Sales to New vs.
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