Pearltrees releases a new version, without any pearls nor trees

The Paris-based startup founded in 2009 once declared: “We focus on the visual potential of Pearltrees to let people dive deeply into their interests and nearly feel them”. Their product, offering a digital curation tool, was unique because of the visual interface voluntareely original: links and folders symbolized by rounded pearls attached together like the branches of a tree. Today, pearls and trees have disappeared to make room for a brand new and larger organisation tool. Two years ago, everyone wanted to build products around “curation” and “interest graph”. Today the keywords have shifted to “collaborative SaaS tool” and “organizing data”. The other main improvement lies in the shift from Flash to HTML5 technology, which will make a huge difference for all those who never update their Flash player – and those who think Flash is “so 2011”. Why giving up the core of the product, after 4,5 years of existence and 1,7 million users? Related: