DVD Talk - DVD Movie News, Reviews, and More Discovery Toys | Educational Toys, Books and Games Stores: Promote Your Store Using social media channels like Facebook, Twitter, YouTube, and blogs, your business can connect with hundreds of current and potential customers. Here are some dos and don’ts for using social media to reach new customers, celebrate existing ones, and build brand loyalty. Showcase your inventory and build sales by attracting followers The best way to market your inventory and drive more sales with eBay’s new functionality is to grow your number of followers. To build a following, create both inspiring collections and a great profile, and follow others—other members, collections, and interests—that inspire you. Do stay true to your brand voice Determine what your brand sounds like early on and keep your voice consistent. Do make it a conversation The emphasis on “social” in social media means that it’s not enough to just post the occasional update. Do post relevant and engaging content Do offer promotions and discounts Do cross-promote social media channels Don’t be controversial
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How Will Google+ Affect SEO? By now you've probably heard about Google+, the latest social networking craze and most recent effort by Google to take on Facebook and Twitter. But did you know that it could affect how your business's website gets found on Google's search engine? In addition to building a social networking powerhouse, Google's aim with its "+1" button -- the equivalent of Facebook's "Like" button -- is to determine the social value of websites, or, in other words, they want consumers to add personalized recommendations to Web content and business sites. At present, it actually looks like Google may just pull it off. Since its June 28 release, more than 20 million people have already jumped onboard Google+. Google+ combines many popular features of Facebook and Twitter into a centralized social hub. While "+1"s are currently appearing in the search pages for users that are logged in to their Google accounts, it's too early to say exactly how "+1"s will affect users who aren't logged in.
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