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HFI animation - The ROI of User Experience with Dr. Susan Weinschenk

HFI animation - The ROI of User Experience with Dr. Susan Weinschenk

Careers 2.0 Launches - Blog – Stack Overflow One day, you’ll be telling your grandchildren about getting a programming job, version 1.0. You would send a “resume” to a “recruiter.” It included all kinds of silly information required by the esoteric resume ritual (foreign languages spoken, whether or not you play ultimate Frisbee, Microsoft-veteran status). Over here at Stack Overflow we feel a certain responsibility to make that process better for the millions of programmers who frequent our site. 1. We used to charge job seekers $19 to post resumes. You didn’t like that, and we had to agree. Invitations come from your peers. By the way, if you paid in the past: thank you! 2. Our goal is that a Stack Overflow Careers profile should be the ultimate programmer’s portfolio. 3. Our goal is to help awesome programmers find great jobs. People don’t always want to signal that they’re looking for a jobA lot of candidates don’t even realize that there are better opportunities out thereCreating a complete profile is a lot of work 4.

Un exemple de co-création communautaire : Tchibo-Ideas.de La co-création communautaire (social co-creation) fait référence à la capacité des entreprises à fédérer une communauté de consommateurs pour co-créer avec eux des produits ou des services. Il s’agit d’un domaine qui n’est pas spécifique au web, mais qui est quand même très fortement corrélé avec les plateformes sociales qui pullulent sur la toile. Il y a quelque temps, Francis Gouillart critiquait les deux initiatives de co-création les plus connues : Dell IdeaStorm et MyStarbucksIdea. Désolé, je n'ai pas pu m'empêcher de mettre une image de la Tchibo Top.Rad.Liga (Autriche, 2009) Tout d’abord, il convient de présenter Tchibo. Tchibo-Ideas ne vend rien, Tchibo-Ideas rassemble et connecte juste des consommateurs inventifs, et c’est déjà pas mal! Comme le décrit le schéma ci-dessus, le processus est assez simple. Le mérite de Tchibo est d’impliquer une communauté de consommateurs autour des produits très diversifiés proposés dans ses magasins. Like this: Like Loading... Related 9 March 2013

The No. 1 Concern of Digital Marketers: ROI Although investments in social media, mobile and video continues to grow, ROI continues to lead the way as the No. 1 concern of marketers in digital. A recent survey by the Association of National Advertisers found that 62 percent of marketers said the inability to prove ROI in new media platforms is their top concern nowadays. The marketers surveyed expressed concern over having the proper metrics to determine the right mix of traditional and digital media. And, 53 percent of respondents say there’s a lack of understanding about digital media among key people within their organization. “Widely used newer media platforms that have been around the longest are more likely to have a process in place to measure their effectiveness/ROI,” the study says. “Platforms that have significantly grown in use over the past five years such as social media, viral video, and mobile are still behind when it comes to having a process in place to measure ROI. *The percentage of marketers using each platform

Always First - clever ad concept from Thomas Ilum Always First - clever ad concept from Thomas Ilum & Zoe Vogelius co-création « Marketing, satisfaction client, fidélité La co-création est morte … Vive la co-création Lorsqu’en 2009 j’écrivais mon premier article, une revue de littérature consacrée à la co-création, je sentais déjà que cette thématique allait être absorbée très vite par les praticiens. Les lecteurs de ce blog auront pu suivre les différents développements sur ce thème et sa diffusion progressive dans l’entreprise. Alors que le débat fait encore rage parmi les théoriciens sur la définition de la co-création (Vargo... Read More MyStarbucksIdea : un formidable échec ? Un “formidable échec” : ces deux mots ne sont-ils pas antinomiques ? Ferrari remercie ses fournisseurs Je m’étais déjà fait l’écho de Solvay qui à travers sa filiale Solvin décernait des prix à ses meilleurs fournisseurs. Les initiatives d’innovation ouverte (open innovation) échouent Un des participants à l’EMAC 2011 (de l’Université d’Amsterdam) présentait hier quelques faits sur les plateformes collaboratives comme MyStarbucksidea et Dell Ideastorm.

Companies Are Asking Facebook Fans For Ideas How thinking for others can boost your creativity The next time you're struggling to solve a creative problem, try solving it for someone else. According to Evan Polman and Kyle Emich, we're more capable of mental novelty when thinking on behalf of strangers than for ourselves. This is just the latest extension of research into construal level theory, an intriguing concept that suggests various aspects of psychological distance can affect our thinking style. It's been shown, for example, that greater physical and temporal distance lead us to think more abstractly, such that you're more likely to solve a problem if you imagine being confronted by it in a far-off place and/or at a future time (read Jonah Lehrer's take on what this says about the importance of holidays). Now Polman and Emich have shown that social distance can have the same psychological benefit. The study has some limitations - the participants didn't know who they were solving a problem for, other than that they were another student. Polman E, and Emich KJ (2011).

Engagement Platforms Must Enable Co-creation - Francis Gouillart by Francis Gouillart | 8:12 AM March 9, 2011 [For more, visit the Customers Insight Center.] There is a major trend in the design of physical products. It is the gradual opening up of the lab and the engineering department to co-creation with customers and other parties. Co-creation involves giving customers the right to participate in the design of their own experience, not only by giving input about what they like and don’t like as in traditional market research but also by giving them tools that allow them to become actual designers. Engineers are no longer design experts; they are mediators who structure and enable design interactions between imaginative customers and innovative suppliers of technologies and systems. Take the example of a car. Car engineers are passionate about the driver experience. Most car companies have come a long way in becoming “customer centric” and hearing “the voice of the customer.”

Return on Influence Easy front-end framework

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