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Search Traffic Declining? You're Not Alone (and What to Do About It)

Search Traffic Declining? You're Not Alone (and What to Do About It)
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. According to research from BuzzFeed, “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Organic search visits have fallen significantly to A-list publishers like Time, Sports Illustrated, Us Weekly and Rolling Stone. It’s not quite clear why this is happening. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.” And it’s not only Google. Why the WPO Model is Important

How Did your Business Do this Year? The year is about to end. For some people, it only means one thing: celebration. But for many business owners, it’s more than just a celebration. Having a year-end evaluation is therefore not just reserved for employees but for businesses as well. Identifies Achievements The end of the year evaluation is meant for business owners to celebrate as it allows them to look into things that they have achieved for the current year. Determines Weak Points This type of evaluation also enables business owners to look into areas that didn’t work well. Improves Efficiency By looking both into achievements and failures, the year-end evaluation can pave the way for improving efficiency in any aspect of the business, be it in marketing, product research, lead nurturing, and so on. Develops the Lead Nurturing Plan Any business owner knows that every lead is an opportunity. Helps in Better Planning Some say the year-end evaluation is dead.

Anne Hathaway And Les Miserables: Lead Generation Lessons Gleaned - Malaysia B2B Lead Generation Watching Les Miserables a couple of weeks ago is a good reason for me to forget almost all the details about it. But, if I am to recall that one truly memorable scene, then it has to be that of Anne Hathaway’s performance as the tragic Fantine. Sure, her role is pretty short in the film, but her performance has been seared indelibly in my mind. That is what I call impressive. And that is also something that you can use in your lead generation planning. Keep in mind; you do not have to advertise much to generate sales leads. That key is your performance. Just remember that you are in the business of generating sales leads, where it takes time to engage prospects and get the B2B leads you want.

How To Turn Your Website Into An Effective Lead Generation Tool SEO is an important prerequisite process for search engines to work efficiently. If not for SEO, search engine crawlers will have a hard time indexing web pages, especially Google, who boast of delivering the best quality content on their initial SERPs. As advanced as the algorithm seems to be, it would still not be able to fully comprehend a web page’s content if there is not any effort to do SEO. Surely, the site would be indexed by search engine crawlers, but the really quality sites will have a minimum chance of showing up at the top of search results. If you really want your b2b site to be an effective lead generation tool, you have to make it so that your business sales leads will not have a hard time finding it. Research your target keywords thoroughly. Use appropriate meta tags, meta descriptions and meta titles on all your content.Provide a sitemap on your website.

Where To Get Quality Business Leads For Your Telemarketing Campaign Your telemarketing campaign may be adequate right now, but to get the best possible results from your campaigns, you need to have all the factors that comprise a great business to business telemarketing campaign. Securing a good telemarketing script for lead generation and hiring reliable, experienced b2b telemarketers need one more thing to complete the process: a highly targeted telemarketing business list. You can either generate your own business leads by scouring the internet and phone books, purchase a business list from a lead generation company, or you can outsource to professional lead generation service providers to look for specifically qualified b2b sales leads using your criteria. An important thing to remember when buying pre-defined business lists from another company is to make sure that the list hasn’t already been sold to a competitor in your industry.

How To Improve Customer Retention For Better Lead Generation In Ten Ways If there is one activity that a lot of marketers tend to overlook in a lead generation campaign, it is trying to retain your current business prospects. Yes, your current prospects can become potential B2B leads. And that would be a less time-consuming, costly, and headache-inducing activity for marketers. You already know the people, you are familiar with their needs, and it may be possible that your new product or service is exactly what they will need. But the question here is, how will you pull it off? How will you effectively retain your current customers? Take control – if a customer calls in to complain, take note of what she says. It will not be surprising if you get positive lead generation reviews for your business if you follow these tips.

Lead Generation Lessons From The MySpace Comeback - Malaysia B2B Lead Generation While MySpace may not have the same social networking power of Facebook, the mere fact that it still around (since 2003) does still give one some thought. Even after its near disaster under the hands of News Corporation, MySpace is still trying to get on its feet under Justin Timberlake. So what can we learn from the mistakes of the former social network giant? Can it be applied to our own business? Effective innovation – this was a point that MySpace did wrong. Playing on strengths – News Corp wanted MySpace to be another news and commercial channel for its business, an aspect that the site’s current users dislike. Security – this was a real weakness. What more can you add in the list?

Thinking Strategically In Lead Generation Handling a small scale business can be a challenge for entrepreneurs like you. It will not be surprising if you juggle between manager, accountant, promoter, travel agent, and auditor all at the same time. It does make you wonder if you still need to add strategist for lead generation. But that is the one thing you should never do without. Companies that lack a strategic approach in management weaken their ability to generate B2B leads. This, in turn, makes it harder for them to find additional sales leads that could keep their business afloat. Do not assume that the current thinking is correct – there is such a thing as market evolution. All these play a key role in strategic planning for your lead generation campaign.

Secret To Better Sales Leads Generation? It Is All In Rapport In terms of generating qualified sales leads, building rapport between you and business prospects is an important activity to do. After all, getting into the good side of business prospects is an aim that we ought to reach in all our activities. Building rapport is integral in our lead generation campaigns. Without it, we will not be able to generate the B2B leads that we need, not to mention failing to get interact effectively with customers. So, how will you do it? Personalize – from your emails sent to the telemarketing calls you make, you need to have some level of personalization to your prospects. Follow these business tips, and it will be easier for your lead generation and appointment setting campaign to perform. Why Malaysian B2B Companies need Data Profiling As B2B lead generation becomes more advanced and B2B buyers are strict in their choices, companies have noted the importance of keeping their databases free from errors. With a data profiling system in place, B2B firms are able to keep their marketing campaigns highly efficient. A good quality list is the most important element of a successful B2B marketing campaign. But what are the gains in having an accurate and high quality data? #1: Promotes accuracy. One basic function of data profiling is that it allows you to deliver the right message to the right people. #2: Identifies duplicates. Calling or emailing the same company over and over again can hurt your company’s reputation. #3: Updates old data. Having an old data means calls and emails are often directed to the wrong person. Related: The Best Way to Reach Out to Prospects: Sales Email or Sales Call? #4: Reduces cost. Although data profiling may take time as you need to call or research every contact within your marketing list.

How To Train Telemarketers To Sell Your Products And Services Selling to business to business (b2b) companies requires a distinct type of telemarketing. To differentiate your telemarketing from other telesales efforts and to better market your offerings to your business leads, you need to help your telemarketer gain more than just simple knowledge of your products and services. Helping your telemarketer own the script Help your telemarketer feel important – most companies who use telemarketing to sell their products and services fail to welcome a new telemarketer into the company organizational structure. An easier, cheaper way Of course, to save yourself from the hassle of having to spend precious time training your telemarketers, you can always consider outsourcing your telemarketing to a business process outsourcing (BPO) company.

Leading Online Company Profits with Live Phone Operators The Client The Client is a worldwide market leader in online hotel reservations; provider of fast, secure and easy-to-use booking system with access to over 35,000 hotels, inns, B&Bs, and resorts. The Client was losing online sales due to both seasonal and irregular network congestion. They believed that frustrated customers were abandoning the sales process when browsing seemed too slow. The Challenge The Client believed they could save these abandoned sales by making their online reservation system available over the phone, allowing potential customers to talk to a live operator 24/7. By electing to outsource, they hoped to find a single experienced call center could cut costs by managing both incoming phone sales and customer service for cancellations or reservation modifications. The Results

Marketing Automation Archives While analyzing record second quarter earnings for Salesforce.com a few weeks ago, CEO Marc Benioff gave partial credit for a 30% revenue bump to the company’s addition of ExactTarget—and specifically its Pardot marketing automation arm—to its Marketing Cloud. Salesforce had just acquired the company in June. Could it really have made a difference that quickly? Or was Benioff justifying the whopping $2.5 billion price tag to shareholders? It nagged at me to get on the phone with people who know better (than me, that is) to answer the overwhelming question: What’s the magic behind marketing automation and why are companies like Salesforce and Oracle shelling out a billion bucks and more to add it to their arsenals? I recently hosted a webcast featuring a company called Demandbase. “Companies are spending a lot of money on marketing, and marketers are spending a lot on technology, but what kind of technology you buy depends on your type of business,” he said.

Professional Training Agency Grows Customer Base with Callbox The Client The Client is an Australian Registered Training Organisation and member of the Group Training Australia Network. It allows local businesses to enjoy a hassle free and cost-effective way to employ apprentices through its Group Training system. The Client operates from three offices in Australia, serving customers in Mildura, Robinvale, Ouyen, Wentworth, Swan Hill and surrounding districts, South Australia’s Riverland, and Metropolitan Adelaide. The Challenges The Client wanted to improve its lead generation campaign to get more registrants for its group training courses. The Client’s in-house staff had difficulty allocating their limited time between finding leads, meeting appointments, and conducting trainings.Without sufficient experience in cold calling, the client’s sales team had difficulty getting past gatekeepers.Lead quality was poor. The Callbox Solution The Client’s initial objectives were: The Results

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