How Microsoft, Mobile Tag, and AT&T are Killing Consumer QR Code Scanning In Utero – ShareSquare Blog UPDATE 12/13/11 – Microsoft has capitulated; now offering support for QR codes. ShareSquare unofficial statement: “We told you so, nah nah na boo boo.” Sidebar: This post contains rhetoric that is more opinionated than our standard blogs. However, this is something we at ShareSquare feel strongly about, and we believe the truth needs to be told. Can you imagine an internet with hyperlinks that only work on Windows computers? Consumer QR code scanning in the United States is a nascent behavior that holds enormous potential for driving offline-to-mobile engagement, ecommerce and real world analytics. Mobile Tag just raised 6.6M euros with the intent of bringing their proprietary codes across the pond. Do you already have a barcode scanning app? After ShareSquare’s recent TechCrunch coverage, I was contacted by Microsoft, and they tried to sell us on switching from QR codes to Microsoft Tag. There are some B2B applications where a proprietary code makes sense, like logistics and shipping.
Thorunn Arnadottir’s QR code dress transmits data from the catwalk Not many dresses interact with mobile phones. This is about to change, thanks to Icelandic fashion designer Thorunn Arnadottir. The designer’s new line of dresses uses the magic of QR codes to turn each dress into a walking, talking information machine. How does it work? Well, you may notice in the photo that beads are working together to create QR codes near the shoulders. All you need to do, then, is snap a photo of the code with your mobile phone. The line of dresses have been appropriately named “QR U.” ITA Software undertakes puzzling recruitment drive with QR code You are a technical engineer, consultant or operations person and you happen to be riding the Massachusetts Bay Transit Authority Red Line in Boston or Cambridge, Mass., when a QR Code with no other identifying information appears in a print advertisement above your head. Well, 30,521 geeks have used QR scanning apps on their smartphones since Jan. 10 to see what the secretive QR code was all about, and many began a multi-step cyber hunt engineered by ITA Software as it tries to recruit crack technical staff who can crack the code and figure out what was going on. ITA Software, which has been in the news of late regarding a not-so-mysterious search engine which is trying to buy it, is looking for “hackers with people skills,” with the emphasis on the hacking part, and saw the multi-step, cyber-puzzle whodunit advertising campaign as a cool way to compete for hot technical personnel in demand. Congratulations! Talk about a complicated click-through for a recruitment website.
The potential of QR Codes When I received a catalog from REI recently (yes, I'm in Oregon and I love REI!), the back cover had a square'ish looking dotted graphic on it with a call to action beneath it: "To find the nearest store near you scan this QR Code with your smartphone." I pulled out my Droid X and quickly scanned the two-dimensional barcode. The content that I was given via the QR Code was a bit of a letdown (sorry REI), but it did make me ponder the use of QR Codes within the context of higher education. The nice thing about the REI example is that even if you didn't know about QR Codes, they provide a nice introduction on their mailing for how you could use the code: "If you don't already have a QR Code reader on your phone, there are lots of free apps you can download. QR stands for "quick response." QR Codes have a tremendous amount of potential for higher education. Admissions offices across the country frequently send out mailings to prospective students. How are you using QR Codes?
2-D Codes: The 10 Commandments for Marketers Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, now available at fine bookstores (and a few not-so-fine bookstores) everywhere. It seems as though every time you scan the web, there are posts and articles about companies that are using 2-D codes such as QR codes, EZcodes and Microsoft Tags to promote their products or services. The problem is that many of these companies are using 2-D codes as novelty items instead of using them to drive real, tangible revenue to their businesses. I’ve spent the past few months analyzing several hundred different uses of 2-D codes across the globe. Brilliant Uses of 2-D Codes Many members of the Fortune 500 have used 2-D codes to promote their products or services. Starbucks is one of the first major corporations to use 2-D codes for commerce. The 10 Commandments of Using 2-D Codes for Business 1.
QR Code Generator and QR Code Marketing - Paperlinks Using QR Codes Successfully By: Guest | March 8, 2011 | Stephanie True Moss, is chief creative officer at True Moss Communications, Inc., a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. Smart phones are everywhere and so are QR Codes! Every day there are more and more QR codes for things such as: Marketing and information;Customer service and further client engagement; andClients and customers choosing to engage with brands, products, restaurants, and companies. Some smaller brands and companies have adopted QR codes fairly quickly and are having fun doing it. QR codes are the star of Macy’s current “Backstage Pass”. Now that Macy’s, Calvin Klein, Ralph Lauren, and other mainstream brands and retailers have embraced QR codes in their marketing, the time is right to look into using them for your business. What type of information can be encoded in QR Codes? Now is the time to thoughtfully build your next campaign to include QR codes.
QR Codes: Great Potential, Often Poorly Executed – Part 2 | Remodista QR Codes Generate Buzz For Local Car Dealership | My Mobi Manager Blog : Missing argument 1 for callSocialBookmarks(), called in /home/squish7/public_html/mymobimanager.com/blog/wp-content/themes/firepressDesign/single.php on line 48 and defined in Guest post by Chris Theisen of Hare Chevrolet QR codes are starting to gain more and more traction in marketing materials. More people are using smartphones everyday, so companies are trying to make it easier for their customers and prospects to get information on these devices. Chevy has been using QR codes within vehicle displays at major events. Hare Chevrolet has started experimenting with QR codes. In what ways do you see QR codes being implimented in the near and distant future? Chris Theisen is the director of digital communications for Hare Chevrolet the “Oldest Transportation Company in America” Chris believes in the power of engaging current and future customers via new digital media, and uses it on a daily basis.
5 Steps for a Successful QR Code Marketing Campaign Hamilton Chan is CEO and founder of Paperlinks, which provides the leading QR code infrastructure for businesses. Codes generated through Paperlinks app can be scanned by the free Paperlinks iPhone app or by any QR code reader on any smartphone platform. While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food, almost any surface in the universe seems fair game for a QR code. However, if brands deploy QR codes merely to claim they are using the latest social media marketing tool, then QR codes are doomed to fall in the “fad” bin, never to realize their full potential. SEE ALSO: Why QR Codes Are Here to Stay So, how can you assess whether you are using QR codes to their full potential? 1. The first thing to realize is that QR codes can be as much about utility as they are about marketing. 2. 3. Understand that looks matter. 4. 5.
Social QR Code- QR Code Generator for Facebook "Likes", Twitter "Followers", Facebook & Twitter Sharing and YouTube The Promotional Potential of QR Codes Imagine walking down your city’s main thoroughfare one morning and you turn the corner to see a massive black and white sporadically-checkered pattern sprawled out on the side of a building in the shape of a square. Immediately you peg it as one of those QR codes you see printed in magazines and on the sides of shipping containers. You get out your nifty smartphone, access the bar code reader you downloaded last week (because it’s free) and hold your camera up to focus in on the huge QR code presented before you. Meanwhile, several other pedestrians are doing the same thing nearby. Who knows how many people can see such a massive display? At any rate, the scanned bar code takes you to a website notifying you of a new club opening in that building. Potential of the QR Code The QR code has tremendous potential for powering your business’s web traffic. By the end of this year statistics project that the smartphone will outsell the feature phone in the United States.