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4 Steps to Improve Email Response Rates

4 Steps to Improve Email Response Rates
There’s no doubt that email leads other B2B marketing channels by a wide margin in terms of reliability in generating qualified sales leads. Along with company websites and in-person events, emails continue to top the priority lists of any forward-thinking marketer. Cold-hard facts and figures make a telling case of this. But there’s reason to believe that not all email campaigns follow best practices. A business might deem it worthwhile to bombard certain prospects with company messages. In the mind of an effective marketer however, this is just plain wrong! You cannot really fathom a feeling that recipients decline to respond to your messages. Clearly, this is a dilemma common among many B2B businesses. Align Messaging and Offers. Be Creative. Create Urgency. Ensure Understanding. Source: Email Marketing ABC’s: 5 Tips to Increase Demand Generation Email Response Rates Please follow and like us:

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Make Your Lead Generation Efforts Work This Year of the Monkey In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes. Possibly, because of the world economic situation in the past decade, this practice has gained even more popularity. It is a tendency that comes from wanting to make sure that business will be conducted successfully. How Marketers can Solve Marketing Challenges the Easy Way The top three challenges for marketers this year would be new business development, lead quality, and demand and lead generation. This is from the 2015 State of B2B Marketing, a report published by Salesforce that recognizes the important things companies care the most. And with these challenges in mind, they care a whole lot about solving them. For Salesforce contributor Jena Hanington, these challenges can easily be overcome through marketing automation:

How Event Companies in Singapore Make Their Events Successful Event planning is a huge industry in Singapore. This doesn’t come as a surprise as this dynamic and diverse city has all what an event planner needs. It has a wide range of world-class venues, efficient public transport system, and for twelve years, it has remained as Asia’s Top Convention City in International Congress and Convention Association. But just like in any other industry, there are top players in the event planning niche in Singapore. What sets these companies apart from the rest is their ability to turn every event into a successful one. Underperforming Lead Generation? Here are the Suspects Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts. For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows: WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand. Common issues include not following a regular list hygiene process, missing solid account mapping and lead scoring metrics, not being in touch with the dynamics of your market and not fully comprehending the issues your customers find most challenging. What can you do to ensure your strategy is well-defined and strategically aligned to deliver on your lead generation goals? YOU HAVE NOT MAPPED THE B2B BUYING PROCESS: B2B procurement is not a simple process.

B2B Appointment Setting Done Right in Singapore In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their prospects and position them for a meeting with sales reps. Here are some pointers to consider when speaking to a decision-maker, courtesy of QualityContactSolutions.com: Callbox Expands its Asia-Pacific Market Ultimo, Australia – June 2010 – Callbox Sales and Marketing Solutions, the world’s largest B2B lead generation company, announces the expansion of its Asia-Pacific (APAC) business operations to include the IT and Software Sales-and-Marketing Group. From its Asia-Pacific business hub, the company has built-out presence in the high-growth countries of the region including Australia, New Zealand, Singapore, Malaysia, and Hong Kong. It currently provides sales and marketing services to over 200 small to enterprise clients in the areas of IT, Software, Financial, and Commercial Services, and other competitive markets. For the last 3 years, Callbox has been extending its reach and aggressively expanding its current staff, to serve the sales and marketing operations of its clients across the Asia-Pacific region.

Dimsums in Hawker: Make Your IT Products Noticeable in Trade Shows in Singapore Photo by Diana Schnuth – Singapore, like her Asian neighbors Malaysia and the Philippines, has a penchant for good food. “Bak chor mee” or mince meat noodles, barbecued chicken wings, braised duck rice, carrot cakes and dimsums are just a few of the many flavorful and mouth-watering hawker foods that are openly displayed and sold in food stalls in hot muggy hawker centers in Singapore. Can you imagine how inviting is the aroma, and how tempting are the looks of these tasteful food to the senses? Your IT products may just be as inviting and tempting to your potential customers, when offered or sold similarly like dimsums and noodles – not in a hawker center of course, but in Trade Shows. Take a clearer view of how Trade shows or events could be beneficial to IT products or for any brand for that matter, along with other marketing tactics you have in place.

What a Concept! Slices of Life and Marketing Wisdom from Robin Williams He could be anyone you wish him to be. But he was always good at what he loved: entertaining people. For most of his career, Robin Williams was a man of many faces who gave us every reason to love and laugh at life. Whether he was an air force radio DJ, an idealistic literature professor, an old, blunt Scottish nanny, or a wax replica of a rough riding US president, he always had something to say on issues that challenge our ability to smile. We can be sure that even the world of B2B marketing is fraught with these issues.

Top Tips to a Better Mobile Marketing Experience B2B marketing today has come a long way. A long time ago, in a mystical period known as the 80s, companies that needed to increase their client base depended primarily on the telephone to generate leads. Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence. What is and isn't "native advertising"? And 5 more questions to ask about it. Michael Groszek takes a closer look at “native advertising” as the buzz that surrounds it just seems to get louder. He asks, and answers, 5 questions that every decent marketer should ask about this “new tactic”, breaking down “native advertising” to demystified, digestible chunks. As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. But despite all of the hype, it seems like everyone still has varying ideas of what native advertising actually is.

How to Maximize Limited Resources for your Company Events Nowadays, any B2B business cannot survive long without holding a company event or two. Statistics show that company events such as conferences and webinars are the most effective demand generation tools providing new clientele. A majority of marketers even say that they are able to generate and qualify the most B2B sales leads from such events. However, it is worth noting that a lot of sweat and soul is involved in creating a successful company event.

Marketing Trends in Asia That Will Still Work in 2016 ‘A bow, handshake, smile, eye to eye contact are just as important as the business itself’ said Judy Caroll in an article Expanding Business in Asia 2016. Asia has always been known for their rich culture and tradition that never get carried away by trends even in business they are very particular in their beliefs and they value real relationship more than ever but this does not necessarily mean that they would disregard changes that will improve their business. According to forrester.com, B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Read more..

What B2B Marketers MUST know about Honesty For B2B marketers wanting to improve their demand generation efforts, listen up. There’s a lot to consider in the recent controversy involving NBC’s Brian Williams. The 55-year-old poster boy for debonair journalism has come under fire after an episode of Nightly News where he said he fabricated an on-location Iraq War report. This was later contradicted by people who were with him when the helicopter they boarded was forced to land after taking a “hit” from an RPG. Software Products The software buying process has a minimum of six stages. Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation.

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