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ReputationDefender : Home

ReputationDefender : Home

Top 10 Free Tools for Monitoring Your Brand's Reputation Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. Brand monitoring has become an essential task for any individual or corporation. Years ago, when people talked about our brands, it was behind our backs and we almost never found out about it. Today, most of these dialogues are right in front of our own eyes and the number of locations where our brands may be cited is astronomical! We must remember that conversations are being held on the web with or without our consent. Here's a basic reputation management system that I've been using, as well as a list of the top 10 free tools you can start using today. How to Begin Depending on how popular and well-known your brand is, there may be few or many people talking about it. The first thing you need to do is acquire a feed reader. I would also register for a Delicious account, which can help you sort and organize blogs that mention your brand. 1. 2. 3.

BuzzLogic: Welcome to the Conversation San Francisco, Calif. (November 3, 2011)BuzzLogic, an online media company that specializes in emotive-based advertising, announced today that it has changed its name to Twelvefold Media. The word twelvefold signifies a substantial increase in size, degree or amount and centers upon Spectrum, the companys recently launched, emotive-based online advertising platform. Spectrum introduced a new definition of relevance for targeting ad messages. The technology moves beyond simple context of keywords on a page to reflect the influence, authority and emotional mindset a piece of content creates with its readers. "BuzzLogic was a name that reflected more of who we were years ago, which created misunderstanding in the marketplace," said Twelvefold Media CEO Dave Hills. The company has also renamed its suite of products that comprise Spectrum: Twelvefold Studies (formerly BuzzStudies) measures the impact of media within specific content, as it relates to individual brand objectives.

Kurrently - A real-time search engine for Facebook and Twitter. Planejamento Estratégico Orientado à Resultados - Administração e Gestão Empresarial A manhã do último dia de evento começou com Bill George, professor de Harvard e ex-Chairman e ex-CEO da Medtronic, e, no período que esteve à frente da companhia, alavancou seu valor de mercado de U$1 bi para U$60 bi. E que cartão de visitas! Porém, na palestra, conseguiu falar, na primeira metade da palestra, sobre o óbvio, e na outra metade fez merchandising de seu livro (Your True North, ou Seu Norte Verdadeiro). O tema da palestra foi liderança, assunto em que é difícil se diferenciar, aparentemente mesmo tendo uma enorme bagagem. Este conceito do norte verdadeiro é uma analogia com navegação magnética (bússola), onde temos o norte mostrado na bússola, e o norte verdadeiro, que é calculado independente das influências do campo magnético da terra. No caso do livro, ele colocou que você precisa conhecer sua história de vida (e ele contou a dele, claro…), sua Via Crúcis (suas provas mais difíceis, onde suas decisões vão fazer toda a diferença, e sua Experiência Definitiva de Liderança.

3 apps to check username availability across all sites at once I recently made a half serious post on FriendFeed as to whether or not you would name your child if the domain of their name wasn’t available. Perhaps I was taking it a little overboard but if you ask the same question to any company trying to come up with a name it goes well beyond making sure the domain name is available. Locking down brand names across all social media sites is not just an issue for big companies and celebrities. Internet addicts like myself are extremely particular about having a consistent username across all sites. I can only imagine the anguish of those who were late to Twitter and don’t have their username of choice. In order to address the mounting task of reserving your username across the web a number of sites are available offering varying degrees of service offerings: namechk – namechk.com (free) Namechk checks username availability across 122 sites. KnowEm – knowem.com (free + pay option) KnowEm checks username availability across 120 sites.

Why You Need to Monitor and Measure Your Brand on Social Media Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Whether you are actively developing a social media presence for your brand or just dipping your toe in the deep and ever-changing ocean of social media chatter, you probably realize that monitoring and measurement are quite important. Although there is no shortage of social media monitoring tools, each one is a bit different in its approach, methodology, metrics, depth of analysis, channels measured, reports and UI. The existence of this many tools and the fragmentation of the tools market is evidence of the fact that the space is not quite mature, and doesn't yet have a set of agreed-upon metrics and best practices. Social Media Monitoring Social Media Measurement

NameChecklist - Find your name the easy way! Managing your reputation through search results A few years ago I couldn't wait to get married. Because I was in love, yeah, but more importantly, so that I could take my husband's name and people would stop getting that ridiculous picture from college as a top result when they searched for me on Google. After a few years of working here, though, I've learned that you don't have to change your name just because it brings up some embarrassing search results. Below are some tips for "reputation management": influencing how you're perceived online, and what information is available relating to you. Think twice The first step in reputation management is preemptive: Think twice before putting your personal information online. Tackle it at the source If something you dislike has already been published, the next step is to try to remove it from the site where it's appearing. If the content in question is on a site you own, easy — just remove it. Proactively publish information You can publish or encourage positive content in a variety of ways:

Social media search @ Social Whale Online Reputation Monitoring Options from Trackur.com Unlimited Saved SearchesDashboard, Email & RSS AlertsInfluence & Sentiment AnalysisAdd Custom FeedsGroup by ProfilesCrisisShield InsuranceUnlimited Client LoginsFull White Labeling 250 Saved SearchesDashboard, Email & RSS AlertsInfluence & Sentiment AnalysisAdd Custom FeedsGroup by ProfilesCrisisShield Insurance-- 50 Saved SearchesDashboard, Email & RSS AlertsInfluence & Sentiment Analysis----- (Get a free 10-day trial. No credit card needed. No risk. All Paid Plans Include Full media monitoring Trackur monitors mainstream media and social media such as blogs, social networks, Twitter, Facebook, forums, images and video. Fresh results With Trackur, new items are found in almost real-time. Unlimited mentions We never charge you extra just because you’re popular. Influence & Sentiment metrics Trackur doesn’t just show you who’s talking about you, but how influential they are. Commonly Asked Questions How does the 10-day free trial work? Can I really cancel at anytime? Yes!

Communication Lessons from the Life of a Professional Mom: You Don't Say Anyone who is a parent has suffered embarrassment at the hands of their kids. I think it's part of the territory. I thought I would share one of those moments with you today. Many evenings, as my oldest child is finishing her homework, I will walk my two youngest to get the mail from our mailbox which is two blocks away. Fortunately these folks had young kids too, and after a quick appraisal of the situation, they figured out what he meant and got a good chuckle out of the whole thing much to my chagrin. Tip of the day: Choose & train your representatives carefully.This seems like a no-brainer, but too many times I have seen things go incredibly wrong because this wasn't done. Determine who is/can represent you.First, let's talk about the traditional spokesperson. Clearly identify your representatives.Regardless of who is selected, it should be clearly identified and made known to the entire organization. i.e. What about your online reputation?

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