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Struggling with AdWords? Tips for better B2B Lead Generation

Struggling with AdWords? Tips for better B2B Lead Generation
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Speeding Up Lead Flow for Leading Payment Processor - - B2B Lead Generation Company The Client The Client comprises of regional directors and division managers of one of the leading independent payment processors in the United States, handling credit and debit card transactions as well as payroll services for over 100,000 restaurants, hotels and other retail merchants. They employ over 400 staff, and over 800 sales representatives. Their company, headquartered in the east coast, has numerous regional offices that handle large sales territories such as Ohio, California, Texas, Arizona, Indiana. The Challenge The Client needed a reliable marketing strategy to keep its services clearly faster and more accessible than that of the increasing number of competitors in the highly-competitive mercantile arena. The Client wanted to: grow their vested organization substantially with heavy emphasis on quality people and low sales professional turnoverleverage their 800 strong nationwide sales force coverage The Callbox Solution The Results The Client now enjoys:

Professional Training Agency Grows Customer Base with Callbox - - B2B Lead Generation Company The Client The Client is an Australian Registered Training Organisation and member of the Group Training Australia Network. It allows local businesses to enjoy a hassle free and cost-effective way to employ apprentices through its Group Training system. The Client operates from three offices in Australia, serving customers in Mildura, Robinvale, Ouyen, Wentworth, Swan Hill and surrounding districts, South Australia’s Riverland, and Metropolitan Adelaide. The Challenges The Client wanted to improve its lead generation campaign to get more registrants for its group training courses. The Client’s in-house staff had difficulty allocating their limited time between finding leads, meeting appointments, and conducting trainings.Without sufficient experience in cold calling, the client’s sales team had difficulty getting past gatekeepers.Lead quality was poor. The Callbox Solution The Client’s initial objectives were: The Results

Blogging Tips to Generate More IT Leads Technology companies are intensifying their marketing campaigns this year, with a large spike in budget allocations for social media being a testament. According to Salesforce’s 2015 State of Marketing, at least 70% of B2B and B2C entrepreneurs (including those from the IT industry) will increase their spending for social media advertising. Blogging is many such social tools that have a considerable influence over effective IT lead generation. Most IT and software companies reported to have gained at least one customer using their blog. Aside from leveling up social media campaign expenses, there is also a need to harness several other ways to enhance blogging for lead generation and appointment setting. We will notice that these tips are more about creating compelling content for potential customers, but they also contain other important wisdom in the effective capture of IT leads. Make your design nifty yet simple. Diversify your content. Offer an effective CTA. Make them jump.

Fun with Financial Leads: Making your B2B Marketing Plan Effective B2B marketing for the financial services sector is tough on two specific points. First is choosing the appropriate channels to utilize for your B2B lead generation campaign. Second is prospecting for leads, or people who indicate a high need to address money-related issues whatever they are. Not only that, companies should also consider keeping their B2B marketing plan well-maintained in such a way that attracts interested buyers. Thankfully, there are a myriad of lead generation tools and strategy options to consider that do not skew from the initial goal of effective audience engagements. Fun is certainly an element of an effective multi-channel B2B marketing campaign, and managers of financial institutions should take the time to review these important tips. 1. Influencer B2B marketing is your best bet in gaining new clientele. 2. Competency, again, is an important facet when you want to gain a strong following. 3. Content is the trickiest part in any lead generation endeavor. 4.

Callbox Cleans Up Expansion Clutter - - B2B Lead Generation Company The Client The Client is an established and a privately-owned Australian cleaning company based in Sydney which provides one-stop property services to more than 140 clients in 170 sites nationwide. Established in 1993, the Client has been providing a vast array of commercial cleaning solutions and other property services for various institutions such as schools, offices, large sites, hotels, motels, and data centres. With over 15 years of experience in the commercial cleaning industry, it progressively aims to enhance growth and cater to a larger number of customers country-wide. The Challenge Disparate market expansion strategiesInadequate inside supportUnqualified prospects Prior to working with Callbox, the Client had its own inside sales team that generated leads and closed sales for the company. The Client desired more customers that require at least three times a week of cleaning services. The Callbox Solution Adept script. Closely-monitored and updated list. The Results

Lead Generation Services for Software Products The software buying process has a minimum of six stages. Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox Marketing Consultant.

B2B Telemarketing Rules and How to Break Them (For the Best) Within the B2B telemarketing world, there are rules to follow. And often, we are made to believe that such rules constitute the straight path towards attaining short-term and long-term business goals. They should be regarded as Gospel truth; otherwise, expansion and increased revenue generation are rendered impossible. Especially in B2B lead generation, rules are needed to steer a business towards the right path. B2B telemarketing has changed a lot since the digital revolution. Today’s decision makers are tricky to begin with, considering that most of them have already adapted to new marketing innovations. So, if you’re still dedicated to the following rules in your B2B telemarketing, consider breaking out of your comfort zone. Apologize for the call Apologizing for calling your prospect on such an inconvenient time is passé. Give complete details This is another unnecessary move. Overemphasize your business Cling dearly to the call script.

What’s pulling your B2B Lead Generation Campaign Down? A Troubleshooting Guide Every B2B marketer knows that lead generation poses the biggest problems and risks. From 2012 to 2013, BtoB Magazine found that B2B lead generation is the top challenge faced by many. Other marketing institutions concur with respect to revenue generation and business expansion. It is thus essential to provide marketing methods and strategies in order to gain big from producing qualified B2B leads. We can think of the B2B lead generation process as an organic structure. It is in this respect that businesses focus on critical campaign components, from lead nurturing down to appointment setting. Now, this is also a challenge in and of itself. Along this line, a nifty guide is needed to achieve smoother marketing operations. Optimize your email campaign Is there a poor volume of email response rates? Minimize automation Are you relying on marketing automation for B2B lead generation and nurturing? Develop your SEO campaign Not gaining enough traffic?

Lead Generation for Medical and Healthcare Product and Services Sales numbers looking a little pale? You could probably use a shot of Callbox. Callbox designs and implements a solid healthcare lead generation platform to produce warm sales leads for healthcare products and services. We deploy professional telemarketers with extensive experience in appointment setting and lead generation for the healthcare industry to segment profitable markets, generate warm healthcare leads, and set appointments with qualified targets. We market to the healthcare industry targeting managers, directors, and other decision makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers. We customize and fine tune our lead generation and appointment setting strategies to match your goals, campaign preferences, and concurrent market trends. Dial 888.810.7464 to speak with a Callbox Marketing Consultant.

Callbox Multi-Channel Marketing Program Aced Success for Neuro Testing Company - - B2B Lead Generation Company The Client Industry: Medical Software Location: US Headquarters: US The Client is a group of academic clinicians and other professionals like engineers and researchers who develop advanced neurological disorders assessment tools, specifically for dementia, and have been in service for more than a decade now. Their product is a memory assessment software used by clinicians to test and analyze a dementia patient’s memory, which also provides recommendations and further medical steps to take based on results. Campaign Type: Hot Transfers/Appointment Setting Campaign Target Criteria Location: US Industry: Medical Clinics & Rehabilitation Centers Decision Makers: Neurologists (doctors, consultants, neuro nurses) The Challenge The Client launched its first neuro-assessment tool in 2000 and subsequently released an improved version of the tool in 2006 and in 2012. However, the team went amiss on one thing – the marketing aspect of the project which bore the following challenges: The Callbox Solution

Poor Conversions? Better Use Progressive Profiling Progressive profiling is one strategy B2B marketers can use for a more effective lead capturing. Hardly anyone can fall flat from using this lead generation strategy for acquiring crucial intelligence on certain prospects. A HubSpot blog post by Lisa Toner shows that progressive profiling can improve a potential client’s conversion rate by up to 120%. But how is that even possible? Simple: progressive profiling uses a lot less form fields. Furthermore, progressive profiling allows for more effective personalization in that it enables you to constantly develop relatable questions that can attract additional client information. Ultimately, you are able to build a full profile of each contact that enters your landing page and thus improves your lead generation and lead nurturing activities. To develop your progressive profiling further, a few things warrant attention: A/B test your visual presentation Related Post: Software Retailer Revamps Marketing Strategy, Improves Conversion