3 Steps to Enhance your Corporate Event’s Impact A good deal of B2B companies considers corporate events like trade shows and conferences to be the best avenues for acquiring quality business leads. Then again, only a handful could manage to provide participants with experiences lasting up until a sales appointment is set. More important than just holding an event is creating an impactful event. It is clear enough that managers have their own ways to this, but can these strategies achieve valuable long-term relationships? These are questions you would need to answer when it comes down to marketing your corporate events. Here are some steps to consider in your event marketing as seen on an article posted in the Tradeshow News Network website. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Capture accurate demographics data It is vitally important to know and understand your audiences’ roles and requirements.
Understanding the Basic Pillars of Proper B2B Lead Prospecting Lead prospecting is about searching for the right people to fill your pipeline. Numerous factors are involved in this aspect and conforming to these basic tenets can benefit your B2B lead generation strategy. The processes are simple enough. You will only need to locate your prospects. Also, you will need to prepare a profiling scheme which can serve as your reference. Opportunities abound if you prospect not only for people that suit your audience profile, but also for people that are mostly likely to purchase the products you offer. But to realize these would require understanding the basics of proper lead prospecting. Focus on engaging rather than selling. Establish credibility. Don’t go beyond your limits. Analyze core marketing processes. That prospecting is an easy venture doesn’t coincide with actual experience. Please follow and like us:
What B2B Marketers MUST know about Honesty For B2B marketers wanting to improve their demand generation efforts, listen up. There’s a lot to consider in the recent controversy involving NBC’s Brian Williams. The 55-year-old poster boy for debonair journalism has come under fire after an episode of Nightly News where he said he fabricated an on-location Iraq War report. This was later contradicted by people who were with him when the helicopter they boarded was forced to land after taking a “hit” from an RPG. Call it a deception of memory, but Williams’ obscure February 4 apology has directed public attention towards a string of other fabricated observations in his past reportage. Honesty is the best policy By now, you want to know the significance of this issue to B2B lead generation and appointment setting. First of all, in order to drive leads, you first consider the type of inbound strategies that generate demand. What he means to say is that customers want pure authenticity, and simply lying to their face just won’t cut it.
Proper Demand Generation for Proper B2B Results One of many challenges facing B2B companies today is increasing brand exposure. This comes as a wide variety of online lead generation tools are made available. Marketing expenditures in the industry are also set to increase relative to increasing competition. In demand generation, companies need to provide cost-efficient and effective strategies. The practice mainly involves broadcasting one’s identity towards one’s intended audience. At this point, it is essential to have a solid content marketing structure. But aside from spending for company blogs and webinars, it is also essential to learn about applying demand generation strategies. Some businesses may feel confident in achieving such objectives. Take these tips in mind, and you might just expect positive results ahead. Trade shows and other events. Email marketing. Webinars. Video. Applying these B2B demand generation strategies can be rather difficult. Please follow and like us:
Why Telemarketers Love/Hate their Job In B2B marketing, we are always faced by the prospect of getting rejected. You pick up a phone, conduct a cold call, and talk with a prospect only to find he or she has no interest in your offers. Isn’t it just frustrating? Others will say that B2B telemarketing should always be frustrating, especially when it is specifically done for generating sales leads. There’s no wonder why telemarketers hate their position, being at the frontlines of prospecting for leads and setting up sales appointments. Having to deal with irate prospects is just too much for someone to bear. Aside from securing a fresh group of B2B sales leads for our respective businesses, we are also partly responsible for solving certain issues that clients want to streamline or optimize. We can see here that the telemarketer is in a love/hate relationship with his or her line of work. There are advantages and disadvantages when it comes to contacting leads through phone. Give value to politeness. Be clear and concise.
Software Company Transforms Marketing Activities after Using Callbox The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. Its IT solutions are being used by well-known customers around the world, mostly shipping companies, liner agents, short sea carriers, NVOCCs, terminals, and depots. The Objective The Client wanted to increase sales from new businesses and open new markets abroad. The Challenge Upon learning about Callbox in 2007, the Client was hesitant because outsourced telemarketing service was embryonic and unproven in Singapore at the time. The Callbox Solution The first campaign took off in February 2007 with one dedicated telemarketing agent. The Client expressed why it continued to use Callbox’s services after the first campaign:: The ResultsThe Client was one of Callbox’s first accounts in the Asia-Pacific region, and it has continued to use its services since the first campaign in 2007.
The Singaporean Experience: How to Generate Leads for Less It’s a still good time to invest in Singapore. Despite what analysts tell the local business councils, there is still enough positivity to go around. A slight economic downturn is not enough to deride the country’s image as an attraction for offshore B2B companies. Its hospitable climate and strong levels of government support has enabled it to maintain business vibrancy. With business opportunities experiencing a steady growth, B2B solutions providers should see this as a chance to expand their current client base and grow their revenue. Along with an effective appointment setting arm, new lead generation ideas are required in order to ensure constant sales gains. Often, however, business leaders need to understand the importance of keeping acquisition costs low without affecting lead quality. While an enhanced lead management system can provide the needed cost-efficiency, other strategies can be implemented without any added value. Here are some of them: Make your PPC campaign standout
Callbox Cleans Up Expansion Clutter The Client The Client is an established and a privately-owned Australian cleaning company based in Sydney which provides one-stop property services to more than 140 clients in 170 sites nationwide. Established in 1993, the Client has been providing a vast array of commercial cleaning solutions and other property services for various institutions such as schools, offices, large sites, hotels, motels, and data centres. With over 15 years of experience in the commercial cleaning industry, it progressively aims to enhance growth and cater to a larger number of customers country-wide. Its main objective is to provide a painless experience for its customers by providing self-audited and performance-managed service teams and going the extra mile to give their clients excellent commercial cleaning and property services. The Challenge Disparate market expansion strategiesInadequate inside supportUnqualified prospects The Callbox Solution Adept script. Closely-monitored and updated list. The Results
How Event Companies in Singapore Make Their Events Successful • Singapore Event Telemarketing Blog Event planning is a huge industry in Singapore. This doesn’t come as a surprise as this dynamic and diverse city has all what an event planner needs. It has a wide range of world-class venues, efficient public transport system, and for twelve years, it has remained as Asia’s Top Convention City in International Congress and Convention Association. But just like in any other industry, there are top players in the event planning niche in Singapore. What sets these companies apart from the rest is their ability to turn every event into a successful one. They’re able to do that because they do things in certain ways. They use multiple channels for marketing. They customize invitation for a specific group. They create a system. They master the art of management. They are excellent communicators. Event planning can be pretty challenging especially if you’re a beginner. #Event planning tips#Singapore Event Companies
Lead Nurturing Tips to Hike up Conversions In any marketing endeavor, it is essential for businesses to have an effective lead nurturing platform. Having one entails an improved CRM experience and contributes to the overall success of a business organization’s B2B lead generation and appointment setting strategies. Lead nurturing isn’t well off however with just engaging prospects. A truly efficient telemarketing and email program should be geared towards hiking up conversions of people into sales leads. Lead conversions are a crucial gauge that indicates whether your marketing strategies are functioning enough to produce a high rate of revenue. Their effectiveness is tied to that of nurturing B2B leads for the sales pipeline. Here are several ways to get better at nurturing your leads and turning them into valuable business opportunities. Learn about the market Aside from knowing what individual prospects want, which of course is a tedious process, businesses can do more with a general picture of buyer preferences. Get SMART