Marketing Automation: Hot or Not? - B2B Lead Generation Company Malaysia While analyzing record second quarter earnings for Salesforce.com a few weeks ago, CEO Marc Benioff gave partial credit for a 30% revenue bump to the company’s addition of ExactTarget—and specifically its Pardot marketing automation arm—to its Marketing Cloud. Salesforce had just acquired the company in June. Could it really have made a difference that quickly? Or was Benioff justifying the whopping $2.5 billion price tag to shareholders? It nagged at me to get on the phone with people who know better (than me, that is) to answer the overwhelming question: What’s the magic behind marketing automation and why are companies like Salesforce and Oracle shelling out a billion bucks and more to add it to their arsenals? I recently hosted a webcast featuring a company called Demandbase. “Companies are spending a lot of money on marketing, and marketers are spending a lot on technology, but what kind of technology you buy depends on your type of business,” he said.
Not The AdWords That You Used To Know - B2B Lead Generation Company Malaysia In the Smart Insights article, Google AdWords changes in 2013 – reviewing the opportunities and potential problems, Tara West outlines the changes with Google AdWords that you need to be aware of and how you can make the most of the opportunities that go with them. These changes are: Device Targeting and Bid AdjustmentsFlexible Bid StrategiesNew and Enhanced ad ExtensionsLow Search Demand keywords are not eligibleCompetitive dataAdWords Display Advertising changes Device Targeting and Bid Adjustments The most controversial change from Enhanced Campaigns has delivered is the shake up with device targeting. The AdWords interface has now changed so dramatically that you can no longer target tablets separately because Google believe they perform in the same way as desktop devices (in my experience they don’t, but who am I to argue with the big G). All devices are now targeted within one campaign, and bid adjustments are used to increase or decrease bids for mobiles. Flexible Bid Strategies
Search Traffic Declining? You're Not Alone (and What to Do About It) - B2B Lead Generation Company Malaysia If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. According to research from BuzzFeed, “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Organic search visits have fallen significantly to A-list publishers like Time, Sports Illustrated, Us Weekly and Rolling Stone. It’s not quite clear why this is happening. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.” And it’s not only Google. Why the WPO Model is Important
The Greatest Marketing Strategy Question: Inbound or Outbound? - B2B Lead Generation Company Malaysia Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. The following considerations will guide you in creating a successful marketing plan: Cost Efficiency. Content Engagement. Market Diversity. We can see that inbound and outbound marketing seem to oppose each other. For example, a business may send direct mails containing links to the enterprise’s blogsite and social media pages. Integrating the two will prove to be indispensable in translating marketing leads into actual sales.
Global Media Runs On Accurate Market Data - B2B Lead Generation Company Malaysia The Client Industry: Global Media Company Location: Singapore Headquarters: US Target Criteria Location: Singapore, Philippines, Malaysia, India Industries: All Industries Size: Medium to large Campaign 1st & 2nd Campaigns – Data Profiling 3rd Campaign – Survey, White Paper Campaign Objectives To profile the data and conduct a survey among the Client’s existing customers. Summary This global media company has proven its strength and flexibility in providing more than 30,000 marketing programs from the Fortune 50 to emerging start-ups for 17 long years now. First Campaign – Data Profiling (2013) The Client provided Callbox a list of their existing customers to be updated and profiled. Client’s Process: Note: The caller must not find/replace a contact and email address other than what’s in the list. First Campaign Result Second Campaign – Data Profiling (2014) Profiled by phoneProfiled by online sourcesEmployment validatedEmployment invalidatedUnreachable/No updates Second Campaign Result
The Proven Ways to Generate Sales Leads for IT Services in Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. 1) Use Only Good/Useful Content Let’s call this the “awareness phase”, when they are just discovering solutions to their problems. Free!
Keeping Sales Leads Through Stellar Customer Experience Generating qualified sales leads is hard work – there is no doubt about it. So it is only natural that you would want to find ways to keep the ones you have. And how will you do that? It all lies with your customer service. Being user-friendly – be it on the web or at your company’s doorsteps, how do you present your business to your clients? Providing an excellent customer service is crucial in keeping sales leads that you worked so hard to gain. A Comprehensive Guide for Content Marketing in Malaysia this 2016 There’s about 2 million content published over the web in just one day – what makes your content stand out? If you think content marketing is as simple as hitting ‘publish’ then you’re doing it wrong. It’s long been proven that a quality blog outnumbers the website traffic provided by those that are poorly written. Even in this time, there are still B2B marketers that are still committing to their old ways. Wake up from that slumber, there’s more than just writing a 500-word article. According to Marketingprofs.com, Only 44% of B2B marketers say their organization is clear about what content marketing success or effectiveness looks like. So how do you craft content that your target audience will scroll back to and click on while browsing the search results? Make your content unconventional that it magnets the eyes. You might want to check out these articles on content marketing: Get some tips on our latest guides and blogs today!
The Reasons for a Collapsing Content Strategy in Malaysia Whatever you are selling deserves proper recognition. Demand generation strategies specifically serve to make your products and services visible to people you want to have as customers. Thus, you rely on effective content marketing strategy. In B2B lead generation, companies can never do without proper planning and distribution of content. People are more sophisticated now in searching for consumable information. On your part as a solutions provider, simply having a blog or a social media account just won’t cut it. What businesses need to do is to: 1). 2). 3). Clearly, marketers in the B2B industry can hardly resolve that last one and submitting to the adage of “Everybody makes mistakes” only intensifies the problem of poor web traffic and its disastrous offshoots. To prevent your content marketing and lead generation from collapsing, it is important to NOT do any of these: Becoming business-centric Make content more interactive and engaging than ever! Refusing to optimize your site
Top 10 secrets of SEO Today everyone wants to have better search engine result pages rankings. However only one can have the rank 1. Therefore you need to optimize constantly your websites and to have an edge over others you need to do something different and unique.
How To Motivate Your Inside Sales Team In Three Ways If there is anything you need to keep in mind in you lead generation campaign, it is the fact that success is built around your inside sales team. They are the people responsible for meeting business prospects, offering them business solutions, as well as negotiating with them. You will not be able to generate a lot of qualified B2B leads if you are lacking in terms of manpower. It would be a good idea to keep them motivated, right? After all, a high morale equates to a higher performance in your lead generation team. The question here is, how will you pull that off? For one, you should create a community of ownership in your company. As a small business owner, it is easy, too easy, to think of your people as mere resources that you just throw into the sales process. Related: Looking for Asia Pacific Leads? Second, always think that your business has a purpose. Unless you are a non-profit organization, you ought to be earning money, right? Lastly, you should stay positive.
Bring Out Better Business Results with these Multi-Channel Tips B2B companies need more leads. It is therefore imperative to come up with effective plans to generate them, since leads transition to sales, and sales translate to revenue. For this reason, marketers in the B2B realm must stick with multi-channel marketing, not because it is a fad as what some business bloggers call it, but because it is the only effective way through which businesses can expand their reach. Various channels are involved in the process, thus boosting visibility and increasing the likelihood of quality B2B sales leads or in other words, potential customers. However, anchoring your marketing processes on multiple channels is open to a lot of risks. An efficient multi-channel campaign on the other hand treats each channel with equal priority since each channel is an essential part of the whole. Figuring out what to do to enhance the different platforms you are using shouldn’t get you far. Cleanse your database Choreograph your campaigns Create compelling emails
Outsourcing B2B Telemarketing Services - B2B Lead Generation Company Malaysia By: Mark Swanson, Director of Business Development, Tele Resources, Inc., There is no better source for b2b telemarketing services than the B2B environment. Business to business lead generation is more than just the process of having a room full of agents making calls. One of the major advantages when outsourcing your sales force is to consider the technology involved with a telemarketing operation. In addition to direct sales, the DMA has found that 17.5 billion is spent generating business leads and there is no indication that this spending will decrease.