Your LinkedIn Company Page Now Coughs Up Some Mighty Metrics
If your LinkedIn Company Page is more than just a brochure and you use it to actually grow your network, as you should, then this latest update from LinkedIn should bring a smile to your face, or even elicit a little dance, for those among us who are reeeally into social analytics. These new Company Page analytics are a vast improvement over LinkedIn’s previous “Page Insights” and “Follower Insights”. According to LinkedIn, the new analytics will help you: – Identify the updates that drive the greatest engagement – Filter engagement trends by type and time period – Get more detailed demographic data about your followers – See the growth of your follower base and benchmark it against similar brands The Next Web shows a few screenshots to give brand and social media managers an idea of what the tool delivers: You can read the complete Next Web article here.
Related: B2B Lead Generation Tips and Techniques
• Sales & Marketing