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Review of UK beauty industry 2014

Review of UK beauty industry 2014
The UK beauty industry is in the pink. Employing more than one million people and worth £17 billion, it is forecast to grow 16 per cent by 2016. Despite the recession, retail sales in the UK beauty market grew 15.5 per cent from £6.1 billion in 2008 to an estimated £7.1 billion in 2013. “The beauty industry needs to be recognised for its economic contribution,” says Caroline Neville, president of industry body Cosmetic Executive Women (CEW). “Many men discount its worth, but when I go on to CNBC and CNN to talk about the value of the industry, they take it seriously because the Estée Lauder and L’Oréal share prices are flashing up behind me. The numbers speak for themselves.” CEW president Caroline Neville with UK chancellor George Osborne at a reception at No 11 Downing Street, October 2014 Related Articles:Beauty and the business woman‘Grey’ pound buys an ageless lookBeauty bucks economic trend Perhaps the tide is turning. Recession proof Some small business even thrived. Big business

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26 Cosmetics Industry Statistics and Trends Cosmetics Industry Statistics The United States cosmetic industry is the largest in the world estimating a total revenue of $54.89 billion. Employing over 53,000 people, the leading company is Procter & Gamble. The following statistics outlines the cosmetic industry market outlook and trends. Cosmetic Product Categories Cosmetics & Fragrances This Key Note Market Update examines the UK market for cosmetics and fragrances in terms of the value of sales in the marketplace, and the trends and issues impacting the industry and its competitors, focusing in particular on the past 5 years between 2009 and 2013, in addition to providing forecasts for the future of the market up until 2018. Key Note estimates that the cosmetics and fragrances market in the UK has witnessed strong and steady growth in value over the past 5 years, rising by 5.6% in 2013 alone. The two sectors within this market as examined by this report are cosmetics, which include make-up and skincare products for the face, eyes, lips and nails; and fragrances, which include both women’s and men’s fragrances. Sales of cosmetics are consistently higher than that of fragrances, with new product development (NPD) in the likes of anti-ageing products and intelligent make-up boosting the value of the market.

Survey Proves We Still Really Need To Talk About Photoshop There’s been a lot of discussion lately about the damaging effects of Photoshop. With all of the media attention the topic receives, some could assume that the use of Photoshop on the vast majority of people seen in magazines, on movie posters and in advertisements is common knowledge. But according to a recent One Poll survey, many people still don’t fully understand the puppeteering that goes on behind computer screens. The UK survey, done on behalf of New Look clothing line, polled over 2,000 women between the ages of 18 and 65 on various aspects of female body image. The findings were somewhat disheartening.

Baking: the hottest new makeup trend It’s actually the latest big makeup tend and a quick scan of Instagrammed photos tagged #bakingtechnique reveals scores of women captured with various amounts of powder patted all over their faces. Baking, in the cosmetic sense, involves wetting the skin after foundation and concealer have been applied by using a damp sponge to dust powder over dark shadows or areas of the face that you want to highlight. As well as highlighting facial features, it also sets makeup to keep your look fresh throughout the day. For perfectly baked under-eyes and covering up dark circles, makeup artist Heidi Hamoud recommends using an eye cream such as Bobbi Brown’s Hydrating Eye Cream to prep.

1 In 10 British Men Are ‘Secret' Make-Up Wearers, Survey Finds Many British men are secretly wearing make-up to hide their imperfections, a survey has revealed. According to the findings, 1 in 10 men have turned to cosmetics to enhance their appearance, with men from Newcastle most likely to wear make-up, followed closely by men who come from Essex. For a visual cue think Geordie Shore and TOWIE. Of the 1,831 men polled by luxury designer discount site, 11% admitted to wearing make-up: 52% put slap on regularly and 22% wear it every day. See the most popular products among men below, in reverse order:

What is the Middle Market? - Definition from Divestopedia The middle market is a significant part of the North American economy. In the U.S., middle market businesses represent one-third of private sector GDP and employ approximately 25% of the total labor force. Because of the wide range of company sizes within the definition, the middle market can be further broken down into the following: Lower Middle Market - $5 - $50 million of revenue; Middle Market - $50 - $500 million of revenue; andUpper Middle Market - $500 - $1 billion of revenue. It is important to distinguish between upper and lower middle market for a few reasons:

Global cosmetic brands draw their inspiration from Korea and Japan Japanese women have exported the “beauty routine” concept that Koreans have developed and amplified. Then came the BB creams, now followed by compact cushions and facial treatment sheet masks. The quest for a flawless skin and for eternal youth is common to Japan and Korea beauty habits. Common Sense: The Rise of Sensory Marketing - B2B International More than ever, consumers and businesses alike are inundated by advertisements from a range of media. All this marketing has had a “wear and tear” effect on our attention and receptiveness to the messages being communicated. We have become less susceptible over time to traditional advertisement methods. As a result, marketers are challenged with differentiating their marketing amid the clutter, colours and sounds of everyday life. One emerging strategy is the use of sensory marketing. This is a form of marketing that engages the consumers’ senses and aims to affect their perception, judgement, and behaviour.

A brief history of Boots No7 What's the story? Around for a somewhat surprising 77 years, No7 was originally a skincare brand launched by Boots with the charming slogan, "The modern way to loveliness". A cosmetics line followed, but production pretty much stopped altogether during the second world war. It was reintroduced in 1942 and then fully relaunched 10 years later with a new tagline: "Better and lovelier than before". The brand has gone through umpteen redesigns and relaunches over the decades to keep up with the changing trends, most recently in 2005 to mark its 70th birthday. It seems, from people I've spoken to, that No7 is a trusted and well-priced brand.

Cosmetics brand, Charlotte Tilbury, uses e-commerce data to identify lucrative new markets Charlotte Tilbury: international expansion Celebrated make-up artist Charlotte Tilbury’s new consumer beauty brand is gearing up for international expansion in the US and farther afield, after e-commerce intelligence platform Ometria helped provide a business case for global growth opportunities. The company began using Ometria to understand its wealth of revenue and marketing data using simple charts and graphs, after make-up artist Charlotte Tilbury launched the retail brand in September 2013. “At launch, we decided to concentrate in the UK retail market,” said Rachel Jones, head of ecommerce at Charlotte Tilbury.

The Science of Sensory Marketing For two decades marketers in a variety of industries have been building expertise in reaching consumers through the five senses—learning to deploy cues, such as the sting from a swig of mouthwash and the scritch-scratch sound of a Sharpie pen, that can intensify perceptions of brands. The past year has brought a rush of interest in the subject among academics. New research suggests that we’re about to enter an era in which many more consumer products companies will take advantage of sense-based marketing.