Persuasive Communication - online course What makes one message more convincing than another? In a noisy world, knowing the answer to this question is crucial. In this course you will discover the processes strategic communication professionals in fields such as public relations, marketing and advertising use to develop persuasive communication. More importantly you will learn strategies for evaluating your own organization’s efforts at developing more persuasive messaging strategies. What topics will you cover? What is strategic communication What are “persuasive campaigns” and “persuasive messages.”
Communicating Complex Information - Online Course In a time when experts are all too often ignored or misunderstood, communicating complex information accurately to inexperienced audiences is a prized skill. This course will help your develop this skill. You will learn specific strategies to get your ideas across in a more impactful way; discovering how to organise your messages, techniques for explaining abstract ideas, and how to use and create visuals to enhance understanding. What topics will you cover? The Value of Business Models Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success.
Data Science for Executives A series of career-oriented courses to develop in-demand skills. Data science is making us smarter and more innovative in so many ways. How does it all work? In this Data Science and Analytics Professional Certificate program you will gain insight into the latest data science tools and their application in finance, health care, product development, sales and more. With real world examples, we will demonstrate how data science can improve corporate decision-making and performance, personalize medicine and advance your career goals. Taught by a distinguished team of professors at Columbia University’s Data Science Institute, this program is perfect for anyone who wants to understand basic concepts in data science without getting into the weeds of programming.
Intercultural Communication - Online Course Whether you’re engaging in business across borders or cultural regions, meeting other people through international travel, working in a diverse, global organisation or studying abroad, you can benefit from a better understanding of intercultural communication. Master the basics of intercultural communication This free online course will focus on the basic but important concepts. It will:
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