background preloader

Seth's Blog: Permission Marketing

Seth's Blog: Permission Marketing
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention. Pay attention is a key phrase here, because permission marketers understand that when someone chooses to pay attention they are actually paying you with something precious. And there's no way they can get their attention back if they change their mind. Real permission is different from presumed or legalistic permission. Real permission works like this: if you stop showing up, people complain, they ask where you went. I got a note from a Daily Candy reader the other day. Permission is like dating. One of the key drivers of permission marketing, in addition to the scarcity of attention, is the extraordinarily low cost of dripping to people who want to hear from you. Related:  Module 3 Audiences: Reading MaterialInternal communication

Seth's Blog: Tribe Management Brand management is so 1999. Brand management was top down, internally focused, political and money based. It involved an MBA managing the brand, the ads, the shelf space, etc. The MBA argued with product development and manufacturing to get decent stuff, and with the CFO to get more cash to spend on ads. Tribe management is a whole different way of looking at the world. It starts with permission, the understanding that the real asset most organizations can build isn't an amorphous brand but is in fact the privilege of delivering anticipated, personal and relevant messages to people who want to get them. It adds to that the fact that what people really want is the ability to connect to each other, not to companies. And of course, since this is so important, product development and manufacturing and the CFO work for the tribal manager. Instead of looking for customers for your products, you seek out products (and services) for the tribe. Who does this work for?

Gradual Engagement Boosts Twitter Sign-Ups by 29% Twitter recently redesigned their sign-up process to boost new user engagement. Though the new sign-up process added one more screen, conversions went up 29%. How? Gradual engagement. Gradual engagement is the process of moving a user through an application or service – actually engaging with it, and seeing it's benefits. When done right, gradual engagement communicates the core essence of a service with a few lightweight interactions. Through their user research, Twitter found that while celebrities (and their tweets) were a big reason people came to Twitter, they did not keep them there. Twitter's previous sign-up process didn't hit the mark. In the redesigned sign-up flow on Twitter, the first thing people see after creating an account is a set of topics they may be interested in. In the previous sign-up process, new users were seeing things that were random (most popular), now the first thing they do is curate what they care about. More About Twitter's Sign-Up Redesign

LEGO An Elvish Valentine High End Branding Join the UH Community - University of Houston MenuLogin to AccessUH e-Communication Interest Categories Lets keep in touch! We'd like to share all of the good news happening here at UH, so sign up for emails below to hear about the latest news and events based on your interests. Select All Interests Below That Apply UH Main - Click to select interest options UHAA - Click to select interest options Athletics - Click to select interest options UH-Clear Lake - Click to select interest options UH-Downtown - Click to select interest options UH-Victoria - Click to select interest options Architecture - Click to select interest options Business - Click to select interest options CLASS - Click to select interest options Education - Click to select interest options Engineering - Click to select interest options GCSW - Click to select interest options Honors - Click to select interest options HRM - Click to select interest options Law - Click to select interest options Natural Sciences & Mathematics - Click to select interest options Questions or comments

JB Plantin: L'absence de frottements Le frottement est nécessaire à la valeur de toute chose. C’est un principe physique majeur que l’on semble oublier (consciemment ou non) de plus en plus. Je pense qu’on pourrait analyser les évolutions de ces dernières années sous cet angle de la disparition des frottements dans les moyens de communication. Si j’étais courageux, je pense qu’il y a là matière à ouvrage... Cela me semble expliquer l'effet d'emballement général que nous avons tous l'impression de vivre. Avec l’invention de l’imprimerie (vous voyez, ça remonte à un bout de temps quand même), on a réduit les frottements qui étaient liés à la copie d’une oeuvre. Quelques années plus tard, avec l’informatique et notamment l’email, on a réduit les frottements liés à la production, et toujours à la duplication et à la diffusion. Contrairement à ce que l’on pense, le développement des infrastructures informatiques et des moyens de communications ne tend pas à améliorer et affiner la connaissance des cibles ou des clients.

Contextual Enquiry – A Primer Designers who don’t understand their users frequently develop products that are difficult to use and understand, do not meet real-world requirements, or provide irrelevant functionality. The best way to get to know users is to spend time with them, in their own environments, watching them do the things that your Website is going to support or enable. Of course, you can just go out and visit a few users informally, and that in itself will provide valuable information. To get the most out of such visits, however, you need to take a more formal approach. Contextual enquiry provides a framework for doing so. It consists of the following steps: Identify appropriate users Schedule visits Conduct site visits and gather information Analyze what you have found so that you can use it effectively during design In this guide, we’ll look at each of these steps in turn. ‘See no Evil’ — Designing in the Dark The world of users is messy. Often, developers simply extrapolate from their own experience.

The role of sharing: advertising in the age of social media | Media Network | Guardian Professional Savvy brands are embracing the power of the share button to support their advertising campaigns. Photograph: Shutterstock During a commercial break amid the annual Macy's fourth of July celebration on NBC, two commercials aired within minutes of one another that underscored a new era of advertising. Then, just a minute later, I found myself watching a different variation of the same formula: Canon produced a collection of slow-motion clips of kids spinning and jumping while competing at a fierce soccer match. Some brands of course have made the shift from television to digital better than others. It makes sense, too. Social media is the best way to find new and unexpected audiences. The traditional rules of advertising have been turned on their head and we're living in an exciting new era where we can be surprised by clever ingenuity. Macy's and Canon join a growing list of brands that are starting to wise up to this new advertising landscape.

Blog » Blog Archive » How to react if somebody writes about your For our first post of the new year, I wanted to touch on two questions that often crop up when we talk to clients about their online presence and how they are and could use social media: “If somebody talks about us online, should we respond?”“If we respond, what is the best way of doing this?” This can be a difficult set of questions for brands to answer. Of course, this still leaves a lot of unanswered questions about how to act in specific circumstances and what we’ve really wanted is to have a crib sheet for these brands. I really like this approach, for four reasons: It recognises that it is not always appropriate to “join the conversation”.

E-communications - University of Houston In order for email to remain an effective means of communication, the university must be strategic in its use of broadcast email messages. Using email impersonally or indiscriminately will harm the credibility of the entire university and make alumni, students, donors, faculty, staff, parents and friends of UH less likely to welcome email that would be of interest to them. Broadcast email is any message or group of messages intended for an audience greater than 100 people. All broadcast email to UH System alumni, donors and friends should be created and sent using iModules, an email marketing tool. iModules is administered through the UH Marketing & Communication Department. Click here to find your Community URL to log-in to iModules. Emails to current students, faculty and staff should be requested through IT at Opting in to Email Opt-in email campaigns are based on permission-based marketing. Click here for UH email subscription form. Rules & Regulations Training General:

JB Plantin: Mapping Ecosystème Web Cela faisait longtemps que je n'avais pas fait de petit dessin... Voici donc une proposition de Mapping de l'écosystème web de votre site Internet. Bien entendu, Rome ne s'est pas faite en un jour, mais le sujet s'est sérieusement complexifié ces dernières années. A l'origine, le schéma était relativement simple : votre site Web, une problématique de référencement naturel, une problématique de régie publicitaire, une problématique de Newsletter / Alerte par email. Avec le développement des sites communutaires, des réseaux sociaux, des plates-formes spécialisées (Youtube, Flickr, Wikipedia...), mais également (et surtout peut-être) des flux RSS et leurs corollaires - les sites Digg like, l'environnement s'est élargi. J'ai ainsi identifié 3 grosses patatoïdes : Référencement naturel et régies publicitaire, Syndication et Communautés verticales. Au sein de chacun de ces ensembles, on pourrait bien évidemment s'amuser à tracer l'évolution de chacun des services.

Norwich Research Network (1) Social Media Marketing Growth and Strategy The world's greatest social media marketer has objectives and strategies. They're documented—on a spreadsheet—or on some social platform where her peers can collaborate. She understands the whole analytics and metrics thing that matters to the bean counters. Another spreadsheet? Social media blog feeds feed her a daily dose of updates because she knows some genius somewhere updated a social media network with a new feature while she was sleeping. She can even tell you how many pixels tall and wide your profile pics need to be. You too can master such things. The world's greatest social media marketer possesses more meaningful skills. 1. You get this by now, right? 2. A funny thing about social media is that it's social. 3. Oh, sure, she has a mind of her own; and, when the time is right, ideas and opinions will spring from it. 4. A great social media marketer mediates. 5. The great ones don't use the Internet as a veil. 6. 7. No one likes the pushy socialite. 8. 9. 10.

Related:  "new" marketingSite traffic and analytics