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The Complete Social Media Post Checklist

Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update. To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. From our experience and our research, 12 items stand out, making for a super slick checklist. We’d love to share with you how this looks. The 12-Step Social Media Checklist Is the message educational or entertaining? Exclusive Bonus: Download a free PDF of the Social Media Checklist! 12 questions to ask before hitting send The foundations for this checklist come from a lot of the learnings we’ve had with sharing and scheduling to the Buffer social media channels. I loved this quote from Gerry: 1. 2. PositiveHelpfulActionable 3. 4. 5. 6. 7.

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10 Tactics for Launching a Product Using Social Media I’ve witnessed a seismic shift in the way new products are launched over the past decade. As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear. The Internet has changed the launch process—now companies seed products with influencers, leak information to reporters, bloggers, and consumers, live-stream launch events globally, and reward brand advocates with exclusives. The insatiable 24/7 news cycle and the dominance of social media makes launching a new product far easier in some ways—and more difficult in others. The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging.

Social Sharing: How to Get More People to Share Your Content Do you publish content online? Want more people to share your content? To learn how to get more people to share your content, I interview Mark Schaefer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. 16 Ways to Use Social Media to Promote Your Event Does your business conduct events? Are you wondering how to use social media to promote those events? Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event. How to Build a Targeted Twitter Tribe of 100,000 Twitter remains an enigma for many bloggers and businesses. Many questions are asked. What can I do with 140 characters?

Keeping It Professionally Real on Social Media As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. The good news is, you can do both. Keeping it professional on social media doesn’t mean you have to compromise who you are and what you like. Below I included a few of the core tips I’ve learned over the past few years – both personally and via the very public mistakes we see in the headlines. Bear with me as I proceed to sound like your social media mom. How to Offer Great Customer Service With Social Media Are your customers on social media? Do you interact with them? The key to effectively using social media for customer service is to listen, take action and make the most of what your community tells you. In this article you’ll find out how to provide great customer service with social media. Discover how to offer customer service with social media. #1: Make a Customer Service Plan

29 Social Media Rules You May Not Know Of How did you end up learning the unwritten rules for social media etiquette? For me, it was a lot of watching and waiting, a bit of experimenting, and tons of trial and error. When I first started out on social media, I had just the most basic rules and intuitions. Even now, I feel like I learn a new quirk or quibble on a near-daily basis. 10 Time-Saving Tools for Managing Your Social Media Following Keeping up with emerging social media networks is challenging. It's easy to feel like you're spreading yourself thin. That said, maintaining a healthy social media following on all of your networks is even more challenging. You can't help but want more followers, but if you're going to extreme lengths just to build up that number with empty names and faces, it's not worth the time and resources.

4 reasons you shouldn't be afraid to be funny on social media Angie Pascale | May 27, 2015 | 2 Comments Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It's also a form of communication that bridges the gap between various languages, cultures, ages and demographics. How to Calculate Social Media ROI: A Delightfully Short Guide If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the topic. So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments!

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007. Today the hashtag is used almost everywhere. A Beginner's Guide to Social Media Strategy Editor’s Note: This is a section of our completely redone SEO Guide. Enjoy! The role of social media in SEO and the question whether SEO is impacted by social media at all is often debated. This section will briefly sum up if and how SEO is impacted by social networks and go over instantly implementable best practices that are proven to be effective.