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Lürzer's Archive

Lürzer's Archive
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Tim Tadder Advertising Photographer, Sports, Commercial, CGI, Portrait, and Sport Photography. Flesh — Document Readability Calculator 10 Outrageous Social Media Predictions for 2014 Every year, around December, I write my predictions for the next year. I love it. I sit in a room with some colleagues and brainstorm on what we think will happen next year and then I go to my crystal ball and look into the future, and just to make sure I’m not too off, I take my DeLorean and go back to the future. Okay, so I don’t really have a DeLorean (although I always wanted one) and the only thing you can see by looking into my crystal ball is, well, crystals. If any of the below predictions will come true, I’m changing my name to Nostradamus. 1. It’s about time that someone will come up with a financial model (and solution) that rewards social influence. 2. Reality TV have been using audience influence for more than a decade now, and recently The Voice introduced real-time voting through Twitter. 3. In a previous article, I recommended Twitter add a Click-to-Buy feature to enable users to buy products directly from within Twitter. 4. 5. Image credit: The New Yorker 6. 7. 8. 9.

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15 Tools Every Social Media Manager Should Use This post was originally published on Feb 4, 2014 Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services. Not to mention, they can help you to generate revenue, while building your brand presence. Let that marinate for a second. The 16 tools below will help you and your social media manager take on the complexity of the job. 1. Those who have Google Analytics installed on their website can use Visually’s Google Analytics Report: an app that creates a custom infographic of your website’s activity and performance. Pricing: Free 2. This free, easy-to-use Twitter management tool allows you to oversee all aspects of your Twitter account(s) in one interface. 3. 4. Like Hootsuite, Sprout Social is a social media dashboard that monitors and manages multiple social networks. 5.

Creative Ad Awards - The World's Most Creative & Sophisticated Advertising andrewlquesada Create Easy Infographics, Reports, Presentations | Piktochart Open rate oswojony, czyli (prawie) wszystko o wskaźnikach otwarć kampanii mailingowych - Blog - Skuteczne newslettery i e-mail marketing bez abonamentu - FreshMail Wskaźnik otwarć (open rate) to miara, która nastręcza marketerom wielu problemów. Czym tak właściwie jest? W jaki sposób się ją oblicza? Kiedy zmiany tego wskaźnika traktować jako sukces, a kiedy – sygnał, że w którymś momencie planowania kampanii popełniliśmy błąd? By przynajmniej częściowo rozwiać powyższe wątpliwości – zredagowaliśmy poradnik, który w sposób w miarę przystępny pokrywa szeroki rozmiar tego zagadnienia. Jak mierzyć ilość otwartych maili? Wskaźnik otwarć mówi ile osób z naszej listy mailingowej, otworzyło lub widziało konkretną kampanię. Aby mierzyć ilość otwartych maili, do każdego z nich automatycznie dodawany jest fragment kodu, który żąda przesłania niewielkiego, niewidocznego pliku graficznego z serwera. Dobrze, zatem gdzie leży problem? Kolejną sprawą jest fakt, że nasi czytelnicy mogą posiadać panel podglądu wiadomości w swoich klientach poczty e-mail. Zatem wskaźnika otwarć nigdy nie należy traktować jako sztywną miarę. Jak liczymy wskaźnik otwarć? Gdzie: Źródła:

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