10 Principles of Organization Design
A global electronics manufacturer seemed to live in a perpetual state of re-organization. Introducing a new line of communication devices for the Asian market required reorienting its sales, marketing, and support functions. Migrating to cloud-based business applications called for changes to the IT organization. Altogether, it had reorganized six times in 10 years. Suddenly, however, the company found itself facing a different challenge. Because of the new technologies that had entered its category, and a sea change in customer expectations, the CEO decided to shift from a product-based business model to a customer-centric one. This situation is becoming more typical. Today, the average tenure for the CEO of a global company is about five years. The chief executive has to get the reorg right the first time; he or she won’t get a second chance. 1. For many business leaders, answering those questions means going beyond your comfort zone. 2. 3. 4. 5. 6. 7. 8. 9. 10. Conclusion Gary L.
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